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This article spotlights this new virtual concierge system that is used in the hotel sector. The Petit Denit virtual concierge service is located in the hotel reception and was initially an application used for the home and now was adapted to the hotel sector for the first time in Barcelona. The Petit Denit "allows the hotel reception to create a small tourist guide tailored to each guest." This a fast system that allows the hotel to print instantly a customized guide for each guest on all the tourist attractions in the city. I think this saves time and money for the hotel because you have a small machine doing the work of an individual. When the staff is busy, this allows the Petit Denit to do all the work and satisfy guests staying at the hotel. In addition, it's practical because the design can be adapted to mobile devices and tablets since we live in a world that is very technologically advanced and everyone is always on their smart devices. Finally, it's important that the hotel sector stays on top of every technological advance because there is a lot of competition.

Sabre Technology, based in Southlake, an affluent suburb of the Dallas-Fort Worth Metroplex, recently acquired neighboring technology company Genares. Genares now provides GDS connections to Sabre, in addition to other major players, including Apollo, Worldspan, and Amadeus. Genares provides CRS, hotel marketing, and revenue management solutions, particularly to independently-owned hotels and chains, with a network that is over 2,300 strong. This will provide Sabre some control of the market as new competitor Booking.com, owned by The Priceline Group, enters the B2B arena with its recent acquisitions of Seattle-based hotel digital marketing startup Buuteeq and Barcelona-based Hotel Ninjas. Genares became a part of Sabre Hospitality Solutions, a subsidiary of Sabre Technology, which generated $711.7 million of the $3.04 billion in revenue that Sabre made in 2013. The acquisition of Genares will give Sabre more avenues to access independent and boutique hotels. It is worth noting that Sabre Hospitality Solutions already controlled "approximately 27% share of third-party hospitality CRS hotel rooms distributed through [their] GDS," making it the largest third-party provider in this space last year.

Sabre Corporation has teamed up with BYHOURS, the leading international platform for hotel microstays, in order to provide Sabre's agency community the ability to sell rooms by the hour through BYHOURS' Sabre Red App. Travel agents using Sabre's GDS will now have access to BYHOURS' content in order to meet the new demand for microstays from buyers who want more options with regards to their stays. This agreement comes as the hospitality and hotel needs have shifted due to COVID-19 conditions that include needing to work and meet remotely and has increased interest in leisure staycations and stopover travel. Customers have the ability to select check-in time, length of stay and pay the time they use the rooms. BYHOURS is headquartered in Barcelona and has a second office in Mexico City which serves as the hub for Latin America and the U.S. The agreement with Sabre reinforces their objective to open up the North American market.

Site Minder by GDS experience, serves as good example to better understand the impact of a GDS's impact on the hotel industry. GDS by SiteMinder provides a single point of entry to over 500 000 travel agents across the globe, which means that hotels can target many type of travelers in multiple geographic regions. By connecting hotels directly to the world's major GDS providers - Sabre, Amadeus, and Travelport - and travel agent network, GDS by SiteMinder offers a major convenience to participating hotels. Through this service, hotels don't have to worry about signing up with each one of these providers. Another advantage of SiteMinder is its affordability; there are no commission fees, rather, just one flat transaction fee per reservation. The company offers free services from GDS experts and free technical account management advice which are other benefits. For instance, in another article, in mid-2013, South Beach Group who has boutique hotels in the heart of Miami Beach, decided to switch its 12 hotels to GDS by SiteMinder. After moving to GDS by SiteMinder, South Beach Group representative highlights the significant increase in bookings leading to a growth in annual revenues by17% in 2013. In essence, GDS by SiteMinder advertises participating hotels to more customers globally within an incomparable distribution platform, with real-time and two-way GDS connectivity. As we can see in the article, in 2016, just within 12 months the total number of users of GDS by SiteMinder increased from 250 to almost 900. This article underlines the importance of GDS for the growth of travel industry. With Site Minder by GDS, one can realize how GDS helps increase hotel bookings by placing hotels on more virtual channels (an analogue of supermarket shelves) globally.  

This article highlights how GDS systems like Sabre are constantly adapting and evolving into new market segments. By the hour room rentals have been on the rise over the past few years whether it be for a private meeting space for small groups or a place for someone to get some some quick rest or maybe just a place to bath and change their clothes. As this segment grows GDS systems can be integral into showcasing their availability and legitimacy.