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imontenegro

Fyre Festival Organier Seneneced to Six Years in Federal Prison - 0 views

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    The organizer, Billy McFarland, 26, was also sentenced for running a sham ticket-selling business - but that fraud was run-of-the-mill compared with the Fyre Festival, which had been promoted by A-list social media influencers but imploded just as publicly on Instagram and Twitter. Mr. McFarland had promised an event with luxury accommodations and performances by bands like Blink-182. But the festival never took place, leaving attendees wandering unfinished sites on the island of Great Exuma in the Bahamas.
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    Then in July, Mr. McFarland pleaded guilty to two more counts of fraud related to another company that he ran while out on bail that sold fake tickets to fashion, music and sports events and was said to have cost at least 30 victims a minimum of about $150,000.
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    Prosecutors said that the music festival, which was to have taken place in 2017, was the product of an elaborate scheme. The festival's website identified its location as Fyre Cay, a fictional place that was described as a private island that had once belonged to the drug lord Pablo Escobar.
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    In a sentencing memorandum, prosecutors had asked for a prison term of at least 11 years. They called Mr. McFarland "the consummate con artist," adding: "He betrayed and deceived his investors, customers, and employees while he was living the high life at his luxury apartment, traveling to exclusive locales, staying at luxury hotels, being chauffeured in his Maserati, and entertaining himself and his friends at restaurants, bars, and casinos."
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    Summary: Billy McFarland utilized all of the tools available to hype up an event that had no validity or credibility by solely relying on social media influence to promote a lie.
espence13

About Global Distribution Systems (GDS) and Travel - 0 views

  • Global distribution systems (GDSs) are computerized networks/platforms that centralize services and provide travel-related transactions. They cover everything from airline tickets, to car rentals, to hotel rooms, and more. Global distribution systems were originally set up for use by the airlines but were later extended to travel agents. Today, the systems allow users to purchase tickets from multiple different providers or airlines. Global distribution systems are also the back end of most Internet-based travel services.
  • To see how global distribution systems work, take a closer look at one of the largest—Amadeus. Amadeus was created in 1987 as a joint venture between Air France, Iberia, Lufthansa, and SAS and has grown considerably over the past twenty-five years.
  • There's no doubt that global distribution systems will play an important part in the travel landscape for many years to come, but their traditional role is changing and being challenged by all the changes taking place in the travel industry. Two important considerations impacting the role of global distribution systems are the growth of online travel websites that offer price comparisons and the increased push from airlines and other travel service providers to encourage consumers to make bookings directly via their websites.
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  • While such changes will definitely impact the future growth opportunities for global distribution systems, there will continue to be a role for them as they evolve to meet the needs of travel planners, travel websites, airlines and groups of individuals.
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    Global Distribution System (GDS) is a system operated by an organization that empowers automated exchanges between travel specialist organizations for mainly airlines, lodgings and vehicle rental organizations and travel agencies. Travel agencies generally depended on GDS for administrations, products and rates so as to provision travel related administrations to the end consumers. A GDS can connect services, rates and bookings uniting items and services over every one of the three travel segments: i.e., aircraft reservations, hotel reservations, vehicle rentals. The biggest global distribution framework is Amadeus. GDS is not the same as a PC reservations framework, which is a reservation framework utilized by the specialist organizations also known as vendors. Essential clients of GDS are travel specialists both online and office-based to reserve spot on different reservation frameworks kept running by the sellers. GDS holds no inventory; the inventory is hung on the merchant's reservation framework itself. A GDS framework will have constant connect to the merchant's database. For instance, when a travel office asks for a reservation on the administration of a specific carrier organization, the GDS framework courses the demand to the proper aircraft's PC reservations framework. This empowers a travel specialist with an association with a solitary GDS to pick and book different flights, lodgings, exercises and related administrations on every one of the merchants working in a similar course who are part of that GDS network. There's no uncertainty that global distribution frameworks will have an imperative influence in the travel landscape for a long time to come, yet their conventional job is changing and being tested by every one of the progressions occurring in the travel business. While such changes will affect the future development open doors for global distribution frameworks, there will keep on being a job for them as they advance to address the issue
upasnab

Why hotels are getting on board with sustainable development | JLL Real Views - 0 views

  • The U.S. Green Building Council (USGBC) estimates hospitality’s annual footprint to total around $4 billion in energy use, 1.2 trillion gallons of water and millions of tons of waste. The global hotel sector, comprising some 175,000 hotels, offering 16.4 million rooms worldwide and generating revenue in the region of $550 billion last year, accounts for around 1 percent of global emissions, on its own
  • Hospitality is a competitive marketplace and sustainability is now increasingly mainstream – partly because social responsibility and the environment are becoming more of a focus area within the corporate world.
  • “For meeting planners looking to recommend a hotel or venue destination, sustainability issues are increasingly going to be on the table as part of the decision-making process.”
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  • “We are past the ‘please hang up your towels’ phase and have moved into trying to get people to view sustainability in a more holistic way.
  • “It’s not enough to have a few low-key green features nowadays. It’s something hotels should use as a positive differentiator to stand out from their competitors.”
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    This article ties into this week's topic of sustainability and green initiatives, even though it's from 2017, which was dubbed as year of sustainable tourism by the United Nation. The hospitality industry is guilty of having a large annual footprint. Today's traveler is more eco-conscious then ever and is always looking for hotels and properties who support their mindset. The hospitality industry is hopping on the green train and taking action to set precedent for their competitors. Many big cities along with celebrities are promoting the idea of sustainable and conscious living and hospitality, making it the hottest trend. The hospitality industry id one the fore front of this effort because they are one the impacted businesses due to climate change. Many local economies that depend on tourism and hospitality can crumble if they don't start taking action right now. This trend will hopefully create a domino effect and influence other industries to follow suite.
amichellemagluta

Right Property Management System is Key to Your Hotel's Success. - Saturday, 27th July ... - 1 views

  • Ask any hotelier and they will all agree that a hotel management system plays a key role in their hotel’s success.
  • At the back-end, hotel software is even more important. The front office module, point of sale, accounts receivable, banquets and conferences, restaurant module, housekeeping, inventory, HR and Payroll, along with a host of other modules and apps in a hotel software must work in an interconnected and smooth manner.
  • These software products may have integration issues, and can become major hurdles for your staff when they use the modules
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  • Many times, a software vendor could simply be offering you a Front Office Module.
  • you will have to additionally invest in purchasing, licensing and maintaining the back-end modules.
  • investing in the right hotel software is a complex task and most hotels spend months deliberating on their investment.
  • Numerous integrations also means you could spend long hours networking and interacting with multiple vendors.
  • this could get restrictive and influence your other partnerships.
  • review about your potential software vendor is their experience in the industry
  • your hotel runs a mission-critical operation.
  • The hotel software market is full of options, and each vendor claims his software is the best. However investing in the right hotel software is a complex task and most hotels spend months deliberating on their investment. Unfortunately, hoteliers excel at their core skill, delivering to guests a world-class hospitality experience, and sometimes get ‘talked’ into making a wrong decision on the software they adopt.
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    The right property management system plays a key roles in the success of any hotel. Property management systems store guests' information which helps make for a pleasurable stay at the hotel. On the back end having the proper property management system can be key tool in making a successful stay at the hotel. The front end has software that handles the point of sale, account receivable, banquets, conferences, restaurant, housekeeping, inventory, payroll, among other apps and modules that connect to make the hotel run successful smooth. The information that is stored in these systems generate reports that the hotel can review for decision making. Much like other software, technology can be exhausting at times when it doesn't do what we want it to do. The hotel software market is full of many different option management can choose do off with. A few things a hotel should consider when choosing software should be: How many modules will your new hotel software offer? Does your new property management system have third party products merged into it? Is your hotel software compatible with third party software? Does your property management system help you enhance revenue? Considering all these questions while choosing a new property management system can help management choose the best system that will be most beneficial for the hotel. As someone who has been part of choosing a PMS it is very important to consider everything. Every vendor tells you why theirs is the best. It takes a lot of time to review everything and determine what system will work best for the company. I think where companies go wrong when getting a new system is training. The companies I've worked for often do very little training. I think lack of training for employees contributes to employees not using systems correctly and to full capacity which causes errors in reports. As a sales director, I often read reports and knew the information wasn't correct and it was due to input error. This
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    Correct, but as well hoteliers would always go for Opera if the company does not have a signed deal with a PMS company to use their services worldwide. For example, Starwood in America have a signed deal with Galaxy systems, however Starwood in Asia Pacific go with Opera. This is just due to the fact that Galaxy is still facing some issue in terms of getting the system in different languages. But in general, Opera is preferred by any hotel company. Recently the Hilton in Japan, has changed their PMS ONQ to Opera.
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    Property management systems are important in a hotel. They enable to establishment to store information to personalize a guest experience, but they also assist the back-end with point-of-sale, accounts, payroll, restaurant module, ect. The headache is deciding which system is best for your operations. This article list a few helpful questions in order to sort out what system your establishment needs. The first question the article is, "How many modules will your new hotel software offer?". The reason why the author points this out as being important is because some softwares just come with the Front office module. Meaning you will need to invest in another system to accommodate the back-end of the hotel. Then he goes into ask, "Does your new property management system have third party products merged into it?". Some software vendors require smaller companies to merge products to make up their PMS. This can lead to a hassle for the staff and means you could spend long hours needing to interact with multiple vendors rather than just one. Another question the author posses is, "Is your hotel software compatible with third party software?". This question is to double check that the software you plan to integrate is compatible with third party hardware and software. A couple examples are credit card payment gateway and the door locking system. These are all useful questions that a manager can look to in order to help them pick a system.
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    The main point of this article is to point out key features that you need to consider when you are upgrading your PMS in your hotel. It makes the point that choosing a new PMS is not easy, and it can get very complicated since there are so many on the market. One of the main points the author makes is that you should be looking for a system that has multiple modules, not just a Front Office Module for example. Another point the author makes is that some software companies have other parties involved when establishing their software, this is not a good thing since it may lead to you having to interact with a number of vendors which could take a good amount of time away from you, time that you could be using interacting with guests or doing a more qualitative time consuming task. You also want to make sure that your new potential software is compatible with third party software. "Review this list carefully to ensure the software you are buying is compatible with a large number of third party hardware, if not, this could get restrictive and influence your other partnerships". Lastly, the article discusses how you should check with the experience in the industry of software companies you are considering. Since your hotel runs a "mission-critical operation" you want to make sure that your PMS will indeed help stick with the mission of helping to enhance your revenue. I believe that these are great tips to follow by when looking to incorporate a new PMS, I also think the security of your new software should be added to the list as well; how secure is it from hackers?
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    This article was very interesting and it gives advice to any person thinking about opening a hotel in what software you can use. A hotel software is extremely important because that has all the guest information and store there experience that they had at the hotel. You have to see what software you want to implement when changing the hotel management system or property management system you need to know who is selling it to you and what is included in the software. If you are just getting a new system, you have to make sure that everything you already have is included and more. You also have to make sure that the software you get is compatible with a third party hardware. A hotel software system can make you or break you in a hotel. You really have to know the vendor that is selling you the software and make sure that they have experience with the software. The better the software that you have in the hotel, the smoother the hotel will run.
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    The article talks about the importance of using a PMS or Property Management System. The use of a property management system is very important to the success of a property. The article is also able to aid those who looking to implement a property management system by helping them narrow down what they will need. The article poses questions toward the reader to see what they are looking for in a PMS.
gabybilk

Is the GDS Still a Good Investment? | hospitalityupgrade.com - 0 views

  • Global Distribution System (GDS) still contributes significantly to hotel distribution revenue–approximately 27 percent, according to TRAVELCLICK’s latest eTRAK repor
  •   The survey found that about 25 percent of travel agents worldwide–mostly international agents–are using their GDS platform more often than in the past. Of those surveyed, 70 percent recall seeing GDS promotional messages—up 15 percent from 2007.
  • Survey results also reveal that most travel agents worldwide believe the GDS should offer rate parity: 88 percent of U.S. travel agents and 81 percent of international travel agents said it was very important to see the same rates available on all platforms.
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  • The survey showed that 83 percent of agents offer best available rates (BAR) or promotional rates to customers who have negotiated rates at the time of booking.
  • travel agent use of the GDS to grow significantly.  We anticipate this trend will continue in the future.  The more useful, accurate and visually engaging the information provided by hotel companies in the GDS environment, the more agents will rely on the system to book travel for their clients
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    The article discussed the significance of hotels using the Global Distribution System and how the GDS helps promote and influence bookings.The GDS is basically the main source of booking reservations for a travel agent. The GDS shows all rates and inventory for hotels, airlines, and rental car centers. According to the article, GDS is used mainly by international travel agents, but it is used my travel agents all over the globe. When looking at the GDS, travel agents ted to focus mainly on the rate information it is advertising, usually the BAR rate is what travel agents are aiming to get for their clients. The GDS is relied on heavily by travel agents to offer the best rate to their client, which in return will help them gain more clientele. The more accurate and visually appealing the GDS is, the more the agents are willing to use it.
naram003

The Impact of Social Media on E-Commerce Decision Making Process - 0 views

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    Social Media platforms has radically changed customers purchasing habits. Networking with other users lead to a gathering and sharing of information which then leads to increases in trust and intention to buy. Social Media represents an opportunity to boost brand recognition, increase sales, and promote word-of-mouth communication. This article is separated into two parts; the first discussing theoretical concepts for the growing of Social Media use in recent years, and the second giving point on the key role that social media takes in improving an e-commerce platform. As a theoretical concept, it is believed that social media has a lasting effect on social influence and the trust that consumers have during the purchasing process. This has allowed companies like Facebook to generate mass use through social integration and connecting people with those living around them. For concrete evidence, multiple points attribute the growth in online social platforms. The most successful of these steps has bee the online after-sale service, which allows e-vendors to communicate directly with their customer giving them a chance to witness the attention paid by the e-vendors on their needs and problems. This also allows for customers to rate and review products and services. Social Media has now been shaped to be the ideal place to gain knowledge about brands. So much so that shopping behavior influenced by reading other consumer's comments took place in 46% of all purchasing decisions. The article goes on to give hard data on social networking in emerging markets such as South Asia, Oceania, East Asia and Southeast Asia. It also gives hard data on use of social media in restaurants, with over 82* of all restaurants having some sort of social platform. In conclusion, social media has become a viral phenomenon and learning to manage effectively will lead to an outstanding competitive advantage.
hectorpachon

Destination Marketing Trends in 2020 - The Abbi Agency - Fierce. Independent. True - 0 views

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    Since the invention of the internet, companies are moving towards the trending online sales of their products and hospitality businesses are not the exception. While some companies migrated to the online method of business, other companies were born in this new world and they have a lot to teach us. Both of these companies are adapting to the new game changers that the industry is experiencing. From virtual reality, to give the guests a taste of what their vacation will be, to contracting new "gamers or influencers" to be able to have more relevance on a certain business niche.
salmanalabiooani

How to integrate your POS into your restaurant - 0 views

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    Point of Sale (POS) systems have significantly influenced the restaurant industry because of the focus on individualized experiences for customers which range from the customer service to the payment systems. Integration of the POS systems into the restaurant depends on the software provider and may involve many functionalities that depend on what the restaurant needs as in the case of Jimmy John's integration with Olo and Paytronix.
Maria Zuniga

The 5 Most Popular Hotel Management Software Solutions For Small Hotels Compared - Capt... - 1 views

  • For hotels, finding the right software fit is especially important, because without a suitable software solution, you’re wasting time and money—big things that take you away from your customers and keep you from providing a stellar guest experience.
  • Below, I’ve gathered the most popular hotel management software, specifically for smaller hotels.
  • Oracle also understands independent hotel needs, notably powering small hotels like the Ampersand Hotel in London’s South Kensington neighborhood.
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  • Oracle Hospitality’s OPERA Property is a comprehensive and scalable solution that comes in three levels (Premium, Standard, and Lite) and is also available for both cloud and installed deployment. Any property from boutique to chain hotels can make use of this popular solution.
  • InnQuest’s flagship roomMaster solution is for hotels of all sizes (great for flexibility if you see growth in your future), leading to their top three spot with 5,200 customers and managing more than 450,000 hotel rooms every day.
  • Charged for bookings processed through third party OTAs
  • Multi-Systems, Inc.’s CloudPM is fifth on this list with 5,800 customers in North America
  • This cloud-based property management solution has been around since 1990 and is great for hotels looking to keep costs down by bypassing the purchase of additional hardware.
  • RDP (Resort Data Processing) provides customized software for clients and says it can handle properties of any size, whether it be a small vacation rental or a huge resort.
  • For hotels, finding the right software fit is especially important, because without a suitable software solution, you’re wasting time and money—big things that take you away from your customers and keep you from providing a stellar guest experience.
  • Oracle Hospitality’s OPERA Property is a comprehensive and scalable solution that comes in three levels (Premium, Standard, and Lite) and is also available for both cloud and installed deployment. Any property from boutique to chain hotels can make use of this popular solution.
  • More than one million daily transactions in 104 countries happen across this hotel property management solution, resulting in 90,000 rooms managed across the globe. Ten years in the industry give eZee Frontdesk more than 4,700 customers and 70,500 users.
  • Because this solution was developed by long-time members of the hotel industry, you can be assured that roomMaster will satisfy all your needs out for a great hotel PMS.
  • This cloud-based property management solution has been around since 1990 and is great for hotels looking to keep costs down by bypassing the purchase of additional hardware.
  • Frontdesk Anywhere is based in the technology capital of Silicon Valley.
  • its special emphasis on helping small properties, even something as small as a timeshare, earned it a spot on this list.
  • Maestro aims to simplify things, enabling hotel managers to run everything from one dashboard.
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    Smaller properties such as independent hotels don't need an elaborate PMS (property management system). They can go by with some advanced ones without having to pay an outrageous cost. The ones listed in this article are Opera, Ezee Master, Roommaster, Hotelogix PMS, MSI Cloud PM, Frontdesk Anywhere, and Rozlynx PMS. The property's needs have to be compared with what the systems have to offer and from there, the management can select the best one. Larger properties that belong to corporate companies usually have their own PMS systems that they use at every brand that has their corporate logo. For instance, Hilton has OnQ PMS system, which whether you are at a large Hilton property such as a resort or a small Hilton property that is a franchised property, they will use the OnQ PMS system.
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    For the hardware/software article, I wanted to stay within the hospitality and tourism industry because we use a lot of softwares to have fast service and to keep the best guest experience. The name of the article that I found is " The 5 most popular hotel management solutions for smaller hotels". This article list 5 hotels management softwares specifically for small hotels and also their pros, their cons and most importantly their cost. The 1st that comes in the list is OPERA Property Management System (PMS) by Oracle. Oracle is usually known for big time budgets software but oracle also understands independent hotel needs like small hotels. Their pros are profile management, accommodation management, housekeeping management, multi- property configuration, multi- language and global currency support. Their cons are outdated online interface for some, can be slow during check-in/checkout process. The software comes in three levels ( Premium, Standard, Lite) is also available for both cloud and installed deployment.
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    UPDATE 3/28/2017: This post has been updated with new options and additional information. There are now nine hotel management software options represented as opposed to the original five.
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    This is a very important feature. Where the system can go either work off the cloud or can be installed.
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    This article compares the top 5 PMS systems for smaller hotels. Some of these software's are able to function on any size properties, but some are very limited. The most recognized PMS system, Opera by Oracle, is able to function through a cloud or it can be installed. This article provides pros, cons and costs for all PMS's and emphasizes the importance of finding the right match for a hotel.
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    I found this article to be very interesting. This article gives us a walk through 9 different software solutions for small hotels. This article made it very clear to me that in the hospitality industry it is crucial to find the right software that best matches your hotel. Software has an immense impact on the overall experience of the guests and that brings credibility and customer loyalty. The articles gives us the positive and negatives of each of these systems. This made me realize, that as an aspiring hospitality industry employee and manager, it is crucial to learn about these programs and use them properly.
irinatroitskaya

The Role of Human Resource Information System in the Process of Manpower Activities - 0 views

  • HRIS is perceived to contribute to the effectiveness of manpower activities (human resources planning) in organizations.
  • HRIS function was computerized for fast decision-making to take place in the development, planning, and administration of HR because it makes data easier to store, retrieve, update, classify, and analyze in an organization
  • Information systems increase administrative efficiency and produce reports capable of improving decision making
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  • by automating and devolving many routine HR tasks to line management, HRIS provide HR professionals with the time needed to direct their attention towards more business critical and strategic level tasks, such as leadership development and talent management
  • HRIS provides an opportunity for HR to play a more strategic role, through their ability to generate metrics which can be used to support strategic decision making
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    This article is a result of qualitative research that was conducted in the hospitality industry properties in Ghana. The authors interviewed several hotel HR managers to analyze how HRIS influenced the manpower activities in the company. Among the rationales of using HRIS in the hotels, the following were mentioned: HRIS gives general and holistic knowledge about operations (this information could be shared with other departments); gathers data to improve decision-making process; provides a variety of reports to boost organizational and administrative functions. One of the opportunities that were mentioned was identifying strategically important key staff and preparing successors for them. HRIS also finds the unfilled positions and selects the most appropriate candidacy who is later trained and waits his turn to succeed. Talent management within the company was named the most important part of the system. The advantages of the HRIS include a possibility to fill a position fast with promoting the right trained person to the team. The research identified the challenges of the HRIS in the hospitality field such as forecasting demand and supply of labor, access to information, cost of recruitment and workforce shortage. However, HRIS is extremely important for maintaining the functional waiting list for training programs so that the pipeline of new employees could be implemented and appropriate training for the right persons in the right time would be made. The holistic nature of the HRIS was outlined in the article making it crucial for management and no-management personnel to understand the new working realities.
jiayi017

Reimagining the future of travel and hospitality with artificial intelligence - 0 views

  • primary sales processes
  • ustomer personalisation
  • assimilating patterns in image, voice, video, and text, and turns it into meaningful and actionable insights for decision making.
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  • One great example of an AI concierge is Hilton World wide’s Connie, the first true AI-powered concierge bot.
  • Connie is powered by IBM’s Watson AI and uses the Way Blazer travel database.
  • it can learn and adapt
  • Mezi,
  • It talks about bringing on a concept of bleisure (business+leisure) to address the needs of the workforce.
  • With AI and NLP, Mezi collects individual preferences and generates personalised suggestions
  • Lola.com provides on-demand travel services
  • instantly connect people to their team of travel agents
  • Chatbot technology
  • Skyscanner is just one example, creating an intelligent bot to help consumers find flights in Facebook Messenger.
  • Trivago acquired Hamburg, Germany machine learning startup Tripl as it ramps up its product with recommendation and personalisation technology,
  • connecting with consumers in their own time and in the social media spaces they most frequently visit.
  • Aero Mexico started using Facebook Messenger chatbot to answer very generic customer questions.
  • 80 percent
  • KLM Royal Dutch Airlines uses AI to respond to the queries of customers on Twitter and Facebook.
  • Digital Genius,
  • Deutsche Lufthansa’s bot Mildred
  • voice-activated search,
  • customer-centric
  • request travel recommendations and random suggestions.
  • customised pictures and text
  • KePSLA’s travel recommendation platform is one of the first in the world to do this by using deep learning and NLP solutions.
  • Dorchester Collection is another hotel chain to make use of AI.
  • analyse customer behaviour deeply in the form of raw data.
  • Metis.
  • surveys and reviews
  • measure performance and instantly discover what really matters to guests.
  • intelligent algorithms that monitor and send out timely alerts with hot deals are currently in high demand in the travel industry.
  • The AltexSoft data science team has built such an innovative fare predictor tool for one of their clients, a global online travel agency, Fareboom.com.
  • elf-learning algorithm, capable of predicting future price movements
  • automated disruption management is somewhat different.
  • time-sensitive task, requiring instant response.
  • predict such disruptions and efficiently mitigate the loss
  • 4site tool, built by Cornerstone Information Systems
  • Thus, Amadeus, one of the leading global distribution systems (GDS), has introduced a Schedule Recovery system,
  • AI could start to infiltrate business travel even more so than leisure in the next 12 months.
  • trends in users’ social media activities
  • Trends, outliers, and patterns are figured out using machine learning-based algorithms that help in guiding a travel or hospitality company to make informed decisions.
  • Due to the greater need for structure and less of a desire for discovery, it certainly makes sense that AI would be more suited to business travellers.
  • it could help to simplify the booking process for companies, and help eliminate discrepancies around employee expenses.
  • The travel and hospitality industry transformation will morph into experience-driven and asset-light business, and wide adoption of AI will usher a new-age customer experience and set a benchmark for other industries to emulate.
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    This article examines the current and upcoming updates in AI technology and how hospitality companies are using AI to their advantage. From helping airline companies deal with disruptions in real time to improving the breakfast experience at a hotel, AI is being employed successfully to instantly solve problems and mitigate new ones from occuring.
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    This article mainly describes examples of how the hospitality industry uses intelligent data to influence its value chain. Such as intelligent travel planning customization, intelligent travel search, travel assistant, intelligent social media data analysis, intelligent forecasting, and so on. With the continuous development of the intelligent trend, many tourism and hotel organizations have begun to continuously introduce AI equipment, which has also promoted the transformation of enterprises to experience-driven and asset-light businesses.
emmajeenie

Social Media Marketing to Have Strong Impact on Event Promoter Businesses | Discover Co... - 0 views

  • Facebook events, Twitter, hashtags, email, and other digital tools are being used to popularize events and generate ticket sales. This trend is expected to have a strong influence on event promoters, especially in North America, Europe, and Asia-Pacific.
  • In addition to the impact of emerging trends on businesses, BizVibe company profiles contain numerous high-quality insights to help users discover, track, compare, and evaluate suppliers or sales prospects:
  • Industry challenges with their relevance and influence segmented by geographyRisk of doing business score segmented by operational, financial, compliance, and country riskTop company competitors at the global, regional, and national levels
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  • The event promoters industry group features 3,000+ company profiles categorized into multiple product and service categories. Each category contains detailed insights dedicated to helping procurement and sales teams find trusted suppliers and target sales prospects.
  • The event promoter service categories include:Event Production ServicesCorporate Entertainment ServicesParty Entertainment ServicesSports Event Planning Services
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    BizVibe has identified an increasing focus on social media marketing as a major trend for the event promoters industry. Event promoters are turning to social media to create buzz around events
kristenagosto21

How smart technology is influencing the guest experience | Hotel Management - 0 views

  • Along with various other design elements, technology is continuing to evolve and change the hospitality industry for the better. Smart technology is one of the key elements that hotels implement in order to not only meet, but exceed, expectations that will ultimately boost the overall travel experience.
  • In 2020, we anticipate more hotels offering this high-level technology to allow guests to easily adjust these settings. A few hotels have already implemented Amazon Echo and Alexa into their designs, making it as easy as the push of a button on a phone to turn off/on and set these devices. In fact, more advanced versions of the Echo and Alexa are being tested and gradually incorporated into hotels, which allow guests the same device-setting abilities through voice activation. 
  • Another key piece of technology that we expect to see more of in 2020 is interactive maps, which can be incorporated into the guestrooms or public spaces. They allow guests the ability to download an app, which will provide advanced digital concierge services accessible from virtually anywhere.
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  • While these smart hotel technological advancements are strongly welcomed by hotel guests, they also offer benefits to the hotel owners, management and staff, as well. Today, guests like to be met with greater personalization, and hotels want to meet those needs and expectations.
  • Additionally, the implementation of smart technology can actually reduce costs for hotel owners. While guestrooms are not in use, hotel staff are able to adjust the temperature and lighting to energy-efficient settings to prevent wasting any energy and promote a more eco-friendly environment—something that many hotel guests really consider in today’s world.
  • Because technology will continue to advance unbelievably quickly, the hotel experience has much more to offer worldwide travelers than we’ve seen thus far. Looking to the future, hotels will more easily be able to make their spaces feel truly like a comfortable home away from home, creating a stress-free, even enjoyable, experience that guests can look forward to. 
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    In this article from Hotel Management, Lisa Haude discusses the positive advantages smart technology has in the hospitality industry. She shows how smart technology can not only improve the guest experience but can also be cost-effective as well.
jackyreis

The Online Revolution in the Hospitality Industry | SGS - 0 views

  • How does a customer relate to a brand? How does a hotel understand and control its virtual image? In a Web 2.0 world, hotels need to be in control of their online image to protect their brand and encourage growth.
  • Currently, 88.1% of the population in North America is online, 80.2% of Europeans are online, with lesser but growing percentages in the other areas of the world.
  • Globally, 3,885,567,619 people were registered as online users in June 2017 and this trend is to continue with service providers seeking to exploit new territories.1
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  • It is estimated around 69% of online people will use social media when considering booking a trip, with 44% of customers acknowledging they would only book a hotel after reading an online review. Studies have also shown that 74% of travelers will now write some form of online assessment of their trip.2 
  • 52% of Facebook users indicated that the photographs on their friends Facebook page had a direct impact upon their decisions when booking future holidays.4
  • Research has shown that up to 98% of people believe TripAdvisor reviews are trustworthy.8
  • The site holds one of the largest collections of photographs in the online world and has a resource of well over 200 million reviews.6 Every month, these reviews are accessed by over 260 million unique users.7
  • Each year, it is estimated TripAdvisor is responsible for over $10 billion in online travel purchases in the US alone.5 It lists over 890,000 establishments, covering more than 45 countries
  • Consumers are willing to believe social media reviews because they think they are written by people like themselves.
  • There have been several instances where positive reviews have been shown to be written by members of staff.
  • The assumption is, the person reviewing is like ‘me’ and the problem is, they aren’t. The reviewer may come from a very different background, have very difference experiences of the types of hotel they are staying in. From this perspective, it is clear to see their review will be biased, either positively or negatively. In either instance, the value of the review is diminished.
  • They can no longer afford to use the same systems that worked effectively 20-30 years ago.
  • Technology has moved on and the hotel sector must adapt to utilize it.10
  • This can be through positive reviews on TripAdvisor or the sharing of unique content on social media.11 The days of ignoring negative comments are gone, the hospitality sector must be prepared to use social media to its advantage and be ready to respond to negative observations in an appropriate way.
  •  
    This article highlights the reality that online reviews can ultimately directly affect the hospitality industry because practically 90% of the population in North America is online. Online reviews can define whether a hotel or airline is the best option for travel, and influence others whether they'd be willing to travel depending on these reviews. The idea is that the Hospitality Industry has to adapt and continue to change as new ideas begin to develop and become the new norm.
jalipman

Gale Academic OneFile - Document - The anti-Venmo? Banks' p-to-p payment product eschew... - 0 views

  • Talie Baker, an analyst at Aite Group, said that she does not think users are demanding a social network for P-to-P payments. "Most users are interested in security and ubiquity," she said in an email, referring to the overall size and scope of the payment network.
  • But over time, Zelle's partner banks hope to support a wide range of business-to-business and business-to-consumer payments that seem more likely to generate revenue. Participating banks are also hoping that the P-to-P service will result in more satisfied retail customers, who are less likely to leave for another bank.
    • jalipman
       
      During the COVID19 pandemic this is especially true. A restaurant that can use venmo can create and literally contactless pickup of food as well as retailers can do this as well.
  • "If you owe money, you definitely want to show people that you paid, that you're not a deadbeat," said Crone, the CEO of Crone Consulting LLC in San Carlos, Calif.
    • jalipman
       
      Venmo does leverage social pressures to pay which also can limit its market when "charging people on venmo"
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  • oreover, as Venmo moves into in-store payments, its use of social media may offer a way for PayPal to monetize the app's growing popularity, Crone said. After all, when a social media user endorses a particular retailer, that thumbs-up is valuable to the merchant. So the merchant may be willing to pony up for the positive buzz.
  • Zelle's architects considered, but ultimately decided against, mimicking Venmo's marriage of payments and social media, according to Alexander.
    • jalipman
       
      Zelle has placed there focus on security rather than the social aspect in order to reach an older market. It seems as if in the long run Zelle will be able to retain its market better when the social aspect of money sharing becomes an issue. (which in my opinion is almost inevitable)
  • So as we're thinking about the use cases for Zelle, sharing the bar tab for last weekend certainly is one of those. But also other use cases that wouldn't lend themselves to some of the comical social interaction that you see," she added.
  • At the same time, Alexander pointed out that younger adults who have been early adopters of the technology are likely to shape the habits of their parents and other older consumers. "So absolutely we are not ignoring the millennials and their influence," she said.
    • jalipman
       
      This has been mimicked for many things in new technology like smart phones. As well as many social media websites. The younger generation influence drives the market.
  • Transaction volume for Venmo, which is owned by PayPal Holdings, Inc., has grown by at least 130% in each of the last four quarters.
    • jalipman
       
      Venmo being the mainstream digital payment app allows it to continue to dominate. Additionally social pressures to use the app drive the market even further.
  • ts prospects also hinge on whether the big banks have made the right assessment about the willingness of middle-aged folks to mix payments data with their social networks.
    • jalipman
       
      A continual problem with technology advancements is security. In addition to this older people are less willing to use technology and mixing those two together can create an environment where older people are not willing to make the change even if it is more convenient.
  • The successor to a lackluster venture called clearXchange, Zelle is courting adults ages 18 to 54 who already rely heavily on their mobile phones. All told, 103 million U.S. consumers fall into that category. "We would say we're moving P-to-P from millennials to mainstream," said said Lou Anne Alexander, group president of payments at Early Warning Services, the bank-owned company that is developing the system
    • jalipman
       
      Zelle targets a larger demographic allowing it to target possible whole families which eventually would lead to it being the mainstream app overtaking Venmo.
  • But in rebranding and reintroducing a P-to-P payments service, the nation's biggest banks are targeting a broader demographic and betting that people who came of age in the 1980s and 1990s want to be more private about how they spend their money.
  • t's one reason why the person-to-person payment app Venmo -- which encourages users to share spending habits with friends -- is so popular with the 18-to-34-year-old crowd.
    • jalipman
       
      Venmo came in ahead of the curve in the digital banking market. Mainly targeting a younger demographic it has taken off. But this ahead of the curve mentality has allowed banks to create their own digital banking apps engineered towards the older markets.
  • t's one reason why the person-to-person payment app Venmo -- which encourages users to share spending habits with friends -- is so popular with the 18-to-34-year-old crowd.
marble_bird

Hotel_ITSec.pdf - 0 views

shared by marble_bird on 15 Jul 20 - No Cached
  • During the past decade, information technology (IT) has significantly changed the way the hotel industry controls and manages operations. While many technologies have been utilized, some newer technologies have emerged in the literature and in practice, and many of them impact the hotel’s security.
  • Among the results, this study identified a gap between hoteliers’ understanding of IT budget adequacy and the adequacy of installed IT security systems.
  • Advancements in technology are increasing at a remarkable rate. As technology becomes more important, organizations that do not keep up with these advancements could lose business opportunities to other competitors that do
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  • The four leading technologies which have showed a high adoption rate from the industry and have received attention from academia are: self-service, wireless, green, and security technologies. The advantages of these technologies for hoteliers include enhanced customer services and operational efficiency (Doyle, 2007), decreased guest wait times, more efficient methods to settle bills (Singh & Kasavana, 2005), reduction of energy costs (Meeroff & Scarlatos, 2007), and protection of sensitive customer data and credit card numbers
  • In addition, exploring the influential factors of security system usage will provide greater depth of knowledge with respect to why some hotels have adopted more security systems than others.
  • there is still a lack of understanding of the nature of risk associated with inadequate IT security, especially among operators of hotels that do not have their own IT departments.
  • Self-service technologies are commonly defined as devices or applications which permit users to produce a service independent from the direct involvement of the service provider (Meuter, Ostrom, Roundtree, & Bitner, 2000). The use of self-service technologies in the hotel industry has grown considerably, especially in the areas of self check-in, in-room check-out, and foodservice kiosks
  • IT systems refer to general support systems such as mainframe computer, mid-range computer, and local area network.
  • Some of the most significant wireless technology applications involve the use of mobile handheld devices, such as personal digital assistants (PDA), tablet PCs, and cellular phones, or RFID (radio frequency identification). RFID utilizes computer chips and antennas, allowing the chips to wirelessly communicate with a receiver.
  • While the major usage of RFID in the hotel industry was for inventory control purposes, it also has the potential to be utilized in ways that can provide more conveniences for the guests.
  • Other possible uses include placing RFID tags on items of high value as a means of theft prevention or integrating tags into guest loyalty cards for easy identification
  • IT investment that lowers environmental impact and IT that manages the environmental impact of other systems are commonly referred to as “green technology”
  • Many hoteliers might think becoming more environmentally friendly will cost more for their hotels. However, it has been demonstrated that “going green” is not only the right thing to do for the environment but also provides tangible bottom-line benefits for hotels by reducing consumption of energy and water, as well as other related costs.
  • Some of the risk factors involved include reliability, security, and privacy issues
  • risk associated with a breach of IT systems security (e.g., network break-ins) is very high. Consequently, no sector of the business community is exempt from attacks on their IT systems, with an attack being defined as a technique used to exploit a system’s vulnerabilities.
  • Many of these attacks involve attempts by thieves to gain access to customer credit card data, and these attempts constitute a major portion of the risk inherent in IT security
  • if a system is breached and the merchant is not PCI compliant, the merchant then is responsible for all costs associated with improperly used credit card information taken from that system (Kress, 2008). These losses could bankrupt a business if the security breach goes undetected for even a short time.
  • IT security systems are those measures taken to protect the confidentiality and integrity of proprietary data.
  • two main paradigms of adoption are believed to occur: bottom-up adoption and top-down adoption.
  • Thus, it is reasonable to assume that organizational factors (e.g., financial factor, human resource) will influence the implementation stage of security systems at a hotel.
  • A hotel with sufficient IT budget will install more security systems than those with insufficient IT budget.
  • That is, if a hotel does not have its own IT department, it will have a negative influence on successfully installing or maintaining necessary security systems.
  • A hotel with its own IT department will install more security systems than those without.
  • Overall, the state of IT spending on security continues undiminished because managed security services are required for almost every application (Communications News, 2007).
  • A hotel with more technologies being utilized will install more security systems than those with fewer technologies.
  • Given the importance of security and privacy at a luxury hotel, this study expects luxury properties to have installed more security systems than other segments
  • Most hotel employees use their property management systems for hotel operations and should be able to check their e-mails.
  • To justify the low response rate, previous studies which have compared response rates of mail and e-mail for surveys were reviewed.
  • The sample obtained in this study represented the targeted sample: over 80% of the respondents were working in hotel operations. Furthermore, the purpose of this study was to explore hotel operators’ insight of technology usage, IT budget, and security measures rather than to confirm existing theories or to generalize the results.
  • The respondents were asked to select from a total of fourteen securities related systems
  • The profile of the respondents revealed that they were experienced hoteliers with more than ten years experience in the industry
  • Fifty-three percent of the respondents reported that they were with chain hotels that would be considered mid-range properties with an average of 175 rooms (median of 107). Over 80% of the respondents reported working in operations, while fewer than 4% reported working in either IT or engineering (Table 1).
  • Nearly 70% of the respondents’ properties did not have their own IT department (69.2% did not have, and 30.8% had their own IT departments, n = 234, missing data = 10).
  • Fifty-three percent of them (n = 244) thought the most important goal for hotel technology would be enhancing the customer’s experience.
  • second identified goal was utilizing technology to help generate revenue (41%)
  • differentiate properties from their competition (20%), to lower expenses (16%), and to increase security (6%).
  • Internet kiosks in the lobby represented the most frequently used self-service technology (36.5%, n = 244), followed by kiosks for airline check-in/board pass
  • With respect to security systems currently in use, antivirus security systems represented the most frequently used security system (92.2%), followed by hardware firewalls, software firewalls, physical security, and encrypted login security systems.
  • intrusion detection was the most frequently identified system (15.6%), followed by vulnerability assessment scanning (13.5%), Internet scanning (13.1%), antivirus (11.5%), digital ID server (11.5%), and nonreusable passwords (9.8%; Table 2).
  • Thus, the hypothesis was supported that there was a linear relationship between the three factors and the adequacy of security systems.
  • The positive standardized coefficient (β) of .389 indicates that there was a statistically significant (p < .001) linear relationship between IT usage (the number of wireless, self-service, and green technologies a hotel was using) and the adequacy of security systems
  • The study revealed certain things of interest, the most significant of which is the need for greater emphasis on IT security among hoteliers.
  • only about 30% of all respondents reported having their own IT departments. Since budget hotel properties are extremely unlikely to have an IT department, it is highly likely that the very large majority of IT decisions throughout the industry are being made by hotel operators for whom IT is not their primary area of concern.
  • Furthermore, the focus of hoteliers for future IT implementations is enhancing the guest experience (53%) and generating revenue (41%). Very few respondents (6%) identified increasing security as a 5-year IT goal.
  • While almost all respondents use information systems as part of their jobs, very few are trained in the development, maintenance, and secure use of these systems.
  • no correlation was found between the respondents’ perceived adequacy of their IT budgets and the adequacy of installed security systems, as adequacy of IT budget did not appear as a significant term in the regression analysis.
  • Nearly 10% of respondents do not have so much as anti-virus protection for their systems, and nearly half do not even take simple physical precautions to protect their IT systems.
  • we note that no correlation exists between the respondents’ perceived adequacy of their IT budgets and the number of installed IT security systems, as the number of installed systems was not a significant factor in the regression analysis.
  • the large majority of respondent properties do not have their own IT departments. Second, the people making IT decisions generally do not have IT backgrounds or training. Third, the large majority of respondent properties have little more than firewalls or antivirus software to protect their proprietary data, and these systems alone are not adequate to meet PCI standards, as they do not take steps to encrypt and protect cardholder data, maintain a vulnerability management program, implement strong access control measures, regularly monitor and test their networks, and maintain an information security policy as required by the Security Standards Council.
  • it is reasonable to conclude that the respondents did not have an adequate understanding of the nature of the IT security hazards facing them for the average property does not have installed systems adequate to meet PCI standards, yet they reported having adequate budgets.
  • In order to adequately protect proprietary data, one must have an understanding of network security, which is an understanding apart from software functionality.
  • Properties with their own IT departments, however, reported that they had a higher number of installed IS security systems than did those properties without their own IT departments.
  • roperties without their own IT departments, in particular, have a less adequate understanding of their IT security needs than may be necessary.
  • This study found hoteliers’ lack of attention to security provision, training in IT, and PCI compliance can place hoteliers at great risk. For example, the cost of a single incident at a noncompliant property could result in the loss of the entire business.
  • It will be useful to examine the reasons why luxury properties are more likely to employ adequate security measures to determine whether this greater use is attributable to better understanding of security issues or some other factor.
  • The study was limited by the nature of online surveys; the response rate was quite low. Future studies could test the proposed research model via paper-based mail surveys to increase a response rate.
  •  
    This article covers a study performed on various hotels to determine management's level of IT knowledge and security implementations in relation to the hotel's IT security budget. The article discusses four types of technology impacting the hotel industry and how management responses to trending technology can affect a business, particularly in terms of a data breach and overall security. The study finds that an alarming percentage of hotel managers are not adequately informed on the risks and procedures of IT management and security, and many do not have proper IT security measures in place despite having an appropriate budget.
zihanwang

What is event management software and do you really need it? - Lead Forensics - 2 views

  • The benefits of using event management software It can make your life easier The main benefit of using such solutions is that they can help you maximize registrations, while minimizing the resources that may otherwise have been needed. Once you’ve set up an event on your chosen software, then you should just be able to press go and let it get on with things – leaving you to concentrate on promoting the event. If you’re running multiple events, or a regularly occurring event, then this can be particularly useful. Saves time needed for manual processing Good solutions will help you automate most processes. They will offer features like registration tracking, payment processing and also tools that can aid audience engagement. You’ll be able to grab a quick snapshot of what’s happening, who’s registered, who’s paid, who went on to attend and more. Plus, you’ll have an easy way to track how much money an event is bringing into the business. It will save time for your communication sequences too. With just a few clicks you should be able to send out tailored emails, including “thank you for attending” messages to those that made it and “sorry we missed you” to those who didn’t. Aids professionalism and the overall experience A further benefit is that it can make the management of the process feel that much more professional. The whole experience should run more smoothly. Nothing should be missed, which you can easily risk with a manual system. The payment of any monies can also be managed more easily and you’ll have the ability to manage multiple events easily. Can help increase engagement Engagement is at the heart of all marketing. It needs to start long before an event takes place and be supported and encouraged during and after. Good event management software will provide tools to aid participant communication at all stages. It will also give you the ability to see and analyze the global picture of your overall engagement levels. Supports targeted activity Marketing is at its strongest and most effective when it is highly targeted and tailored to an individual. (The key principal of account based marketing). You can use specialist solutions to tailor your event and all associated marketing activity. For example, by creating unique guest lists and email lists, and sending out targeted emails to those different attendees using certain parameters. A holistic approach Overall, event management software can act as a hub, holding together all elements of the event’s process. It can help keep everything connected, from the agenda, to speakers, any sponsors and the attendees.
    • zeyupu
       
      Benefits of event registration system.
  • Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event – especially a highly tailored in-person one – lies in the opportunity it provides to get face-to-face with a target audience.
  • For businesses across all industries and sectors, they offer a way to showcase your knowledge, position yourself as an expert and generate a source of positive content. Importantly, they can help you move leads along the sales path and closer to making a purchase.
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  • The overall aim of any B2B marketing event must always be to give a good impression of the business and what it may be like to work with you.
  • It can make your life easier
  • Saves time needed for manual processing
  • Aids professionalism and the overall experience
  • Can help increase engagement
  • Supports targeted activity
  • You can use specialist solutions to tailor your event and all associated marketing activity.
  • A holistic approach
  • Lack of design options
  • he easiest way to check this out is to see if you can have a free trial or comprehensive demo.
  • Price
  • Support channels
  • Using new software will often mean a steep learning curve, so see what is offered to help you through that process and beyond.
  •  
    Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event - especially a highly tailored in-person one - lies in the opportunity it provides to get face-to-face with a target audience.
  •  
    This article goes over the benefits of using event management, which includes making your life easier, saves the time needed for manual processing, aids professionalism and the overall experience, and can help increase engagement. Furthermore, it also supports targeted activity and a holistic approach. Some cons would be a lack of design options, the price, and support channels. The top solutions would be implementing Splash, Eventbrite, Bizzabo, EventPro, Cvent, Etouches, and XING Events
  •  
    This article introduce several pros and cons of event management software. On the one hands, the event management can make the process easier for business and consumers and it can help increase engagement. But, on the other hands, The price can also vary greatly, with the most sophisticated and popular systems generally coming at the highest cost and some vendors offer a free version of their software with limited features. To recoup costs, these vendors may run advertisements on event sign-up pages or charge registrants a booking fee. That may influence users experience.
nbakir

New Study Reveals Technology Investment Priorities for Hotels - 0 views

  • Chain hotels 77% more likely to increase technology investments, while independent counterparts prioritize room renovation
  • Reliance on technology is becoming increasingly important in the lodging industry as hotels begin to recognize how they can gain key competitive advantage with strategic technology investments.
  • cost continues to be the key barrier with technology adoption for many hoteliers
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  • technology investment decisions are based on affordability and value.
  • more than half of the chain hotels prioritize technology that seamlessly integrates with their existing systems.
  • small independent hotels surveyed, 1 in 4 cited complexity as their biggest challenge when adopting technology, with 1 in 3 saying ease of use is a priority when evaluating solutions.
    • Angelica Saez
       
      Technology in the hospitality industry is very important. Technology is always used in the hospitality industry and it is evolving more everyday.
  • The study polled 1,215 global hotelier participants in July 2019 for a choice based study to determine how hotel properties are prioritizing their technology investment spend.
  • Partner Central Mobile App improvements
  • New "Rooms and Rates" overview page
  • New "Marketing" overview page
  • New adaptive home page
  • Multi property portfolio dashboard
  • According to a new survey of more than 1,200 hoteliers by Expedia Group, the world's travel platform, chain hotels1 are nearly twice as likely as small independent properties2 to prioritize technology investment. Alternatively, small independent properties are 1.5 times as likely as chain hotels to prioritize room renovations - indicating a gap in technology investment strategies among different hotelier segments.
  • 54% of hotels plan to increase their technology budgets for 2019, while only 8% plan to decrease.
  • Expedia Group is making enhancements to its platform so partners not only have the right resources whenever and wherever they need it, these solutions are delivered through intuitive and easy to use tools.
  • Chain hotels are classified as properties self-selected as part of a chain affiliation or group of properties with more than 100 rooms, while small independent properties are classified as properties with no chain affiliation and 100 rooms or less.
  • with nearly half of the small independent hotels surveyed i
  • chain hotels place significant investments in technology
  • nvest in how best to serve all our partners
  • prioritize with easy to use filters.
  • the simplified view streamlines information
  • new page reduces the number of links
  • managing rooms and rates easier with modified calendar navigation
  • view inventory and availability and make real time updates to reduce errors
  • he page brings the top five countries with the greatest booking opportunity
  • This personalised experience that enable suppliers to identify certain time-sensitive tasks they should take to accelerate booking potential on Expedia Group's marketplace.
  •  
    This article summarizes the findings taken from research done within the Expedia Group's global hotelier panel consisting of 1,215 hotelier participants that used a choice-based study to compare technology investments between defined hotel chains and small independent hotels. In summary, chain hotels were likely to invest twice as much in technology when compared to small independent hotels. Conversely, small independent hotels were likely to invest more in rooms reservations than chain hotels. The I.T investment strategy varied among the two hotel segments. Small independent hotels choose technology based on affordability, value, and complexity of technology, whereas chain hotels bought technology based on its ability to integrate into their existing systems, the price was not mentioned.
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  •  
    I think the biggest reason for the percentage of small hotels to not be thinking (as much as big hotel chains) for technological improvement is ROI. The small hotel chains mindset is to improve their rooms because they are going to give them faster results on the ROI than being edgy on technological advancements. While on the long run, big chains know that they are competing against other big brands to stay ahead on their technological improvements for their guests Even though the difference from big chains to small chains percentage in regards to "planning on increasing budgets on technological improvements for the hotels" is twice as much as small chains plans to increase budgets on "room improvement" which is 1.5. Hector Pachon
  •  
    This article is about chain hotels 77% more likely to increase technology investments, while independent counterparts prioritize room renovation.
  •  
    Technology investment is likely to increase at about 77% in large chains properties. Many properties are investing based on affordability and pertaining to their budgets. Some of them are relying more on their existing systems to integrate with the newer to remain cost efficient. Large hotel groups such as Expedia is taking large risks and movement into investing with properties of small and large chains to help grow the industry along with the development of I.T investments.
  •  
    Reliance on technology is becoming increasingly important in the lodging industry as hotels begin to recognize how they can gain key competitive advantage with strategic technology investments. The study polled 1,215 global hotelier participants in July 2019 for a choice based study to determine how hotel properties are prioritizing their technology investment spend.
  •  
    My opinion on this article surrounds my personal experience in the way I have been able to experience third party extranet portals and because of these enhancements that Expedia has developed for hotel partners, I have seen a tremendous amount of return on investment that goes into technology development. Many consumers have been influenced by these third party sites because they offer a type of experience that is different from traditional booking methods and often times consumers are able to snag cheaper rates than they would with booking hotel direct. I would like to see how this trend goes on in future years because I have seen more third party bookings in recent months and it should follow that trend for years to come.
  •  
    The article focuses on applying technology in the hospitality industry, based on the study conducted by Expedia Group (Big Think). The article summarized the research study conducted on 1215 hoteliers worldwide, assessing the focus and prioritization of technology investments by these businesses. The study provides that Chain of hotels are twice as likely to invest in technology than SME in the hospitality industries, with these SMEs being 1.5 times more likely to invest in renovations. In the year 2019, approximately 54% of hotels focused on increasing their technology investments, with only 8% focusing on reducing the same. This provided that more hoteliers were willing to "stay ahead of the curve" than those that focused on adopting the "wait and see" approach. In this respect, hoteliers identified that their main technology investments were influenced by the value and affordability of the same and the capacity to integrate them with existing technologies. On the other hand, the main challenges associated with the technologies were complexity, affecting 25% of the respondents, and ease of use, affecting 33.33% of the respondents (Big Think). In focusing on technological advancement, the Expedia Group focused on technological elements such as Partner Central Mobile Application improvements, new "rooms and rate," page improvements, new "marketing" improved pages, new homepages adaptive, as well as multiple-property portfolio dashboards. With regard to the market perspective, digital marketing/website optimization, smart room, reputation management, revenue management, guest check-ins, and payment solutions were the main technological focuses for the hoteliers. Focusing on the reasons hoteliers were motivated to invest in technology, the study established that improving productivity, improving loyalty and repeat visits, improving guest experiences and reviews, reducing costs, and improving revenue generation topped the list.  
Andrea Ruiz

5 Trends Making an Impact on the Hotel Industry - Hotel-Online - 0 views

  • Providing a great customer experience is imperative for any hotel
  • Use apps that can help customers search and book hotel rooms instantly.
  • Use artificial intelligence, cloud-based technology and data to understand your guests and their preferences better. This will allow you to cater to their likes and dislikes.
  • ...15 more annotations...
  • Offer them a self-check-in and check-out experience that minimizes waiting time at the reception. Face recognition, check-in via apps, smartphone keys or check-in wearable technology are some ideas that you can implement.
  • The trend of customers using smartphones to book hotel rooms through online travel agencies will continue.
  • The agencies take a reasonable percentage of commission from the hotels if the rooms are booked through them.
  • At the same time, they offer great deals to the customers. This helps in increased hotel bookings.
  • Technology has become critical in attracting guests
  • Use chatbots to handle customer inquiries and to give quick responses
  • over, it
  • Use hotel booking platforms and search engines to increase hotel exposure and bookings Analyze big data to understand the customer better and identify their preferences, which you can then offer as an add-on. This will encourage more customers to book with you instead of your competitors.
  • major fraction of travelers comprises of millennials – who are those between the ages of 18 and 34
  • hotels must target millennials and strive to offer them a better experience.
  • ou provide them
  • they will promote your hotel on social media. This will boost your business.
  • . More
  • Allow direct bookings through apps or even chatbots
  • will also help you stand apart from the crowd.
  •  
    Technology has a grand impact on the hospitality industry. Some of these trends include online travel agent bookings and social media influencers. Millennials are the largest demographic traveling and the focus must be on them.
marble_bird

The Concept of Comprehensive Tracking Software to Support Sustainable Tourism in Protec... - 0 views

shared by marble_bird on 25 May 20 - No Cached
  • Visitor management of protected areas [1–3] is supposed to keep the tourism intensity below the area limits while respecting the needs of the local economy and community as a multi-faceted goal of participative management [4]. It requires reliable, comprehensive, and detailed data about tourism intensity, including its impacts and practical methods and tools to exploit the data for the purpose of visitor management
  • Visitor management of protected areas [1–3] is supposed to keep the tourism intensity below the area limits while respecting the needs of the local economy and community as a multi-faceted goal of participative management [4]. It requires reliable, comprehensive, and detailed data about tourism intensity, including its impacts and practical methods and tools to exploit the data for the purpose of visitor management
  • At first, a literature review (Section 2) is conducted in the areas of tourism impacts, tourism sustainability , visitor management, tourism modelling and simulations, visitor monitoring and tracking, and the utilization of data about visitors. Specific attention is paid to the promising method of individual tracking, its variants, and the challenges related to its deployment.
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  • The LAC method [12,13], the carrying capacity [2,4,8,10,14–18], tourism sustainability indicators [8,10,19], or visitor management models [2,4,11] are some of the theoretical concepts and methods which the protected area visitor management may use to assess the effects of tourism and tourism infrastructure construction and maintenance.
  • isitor counts can be used to form a model reflecting the dynamics of the destination system, allowing visitor flow simulations
  • However, the quality of such models is critically dependent on the extent, quality, and readiness of the entry data [21]. The use of real-time data in models of destination systems is not common
  • Individual tracking methods are based on satellite positioning (e.g., The Global Positioning System known as GPS, or Galileo), active mobile positioning, Bluetooth positioning, Wi-Fi positioning, or indirect monitoring based on geocoded social media, or photo databases
  • Visitor management of a protected area requires tourism impact estimates depending on its intensity (step 1). Estimates of proportions of various visitor categories depending on days of the week, holidays, weather, or season, or other factors together with expert estimates of specific impacts of these categories of visitors are available
  • The use of visitor monitoring methods is a common part of visitor management practice, however, monitoring is often not implemented
  • systematically enough and data is often available with a significant delay (for example, from oine people counters installed in the terrain or when using data from mobile operators), making the assessment of the destination system state in real-time impossible
  • Correct and ecient data integration requires a systematic and consistent approach. However, a relevant methodology for the utilization of heterogeneous data is not available, which may be one of the reasons why comprehensive visitor monitoring is so rare.
  • the universally applicable concept of an intelligent tour guide for visitor tracking and for visitor characteristics acquisition are introduced in the results section of the manuscript. The ongoing experimental implementation of the proposed concept is mentioned, and relevant challenges are discussed at the end.
  • Gradually, five representatives and experts from protected area management, six destination organization experts, and four geopark experts were involved. None of the protected area experts involved in the research had any previous experience with systematic visitor data integration or with using the concept of the intelligent software tour guide.
  • The brainstorming and focus group were used to raise new ideas, and the Delphi method was used to reach a consensus when needed.
  • The knowledge gathered from experts served as an input for systems analysis, leading to the design of a computer program—an intelligent tour guide for each involved protected area. Namely, use cases, functional requirements, and other characteristics of the software were identified and discussed.
  • Because meaningful visitor flow and visitor impact modelling require suciently comprehensive and accurate data [21], systematic exploitation of all available relevant heterogeneous data about visitors (collected by a variety of methods, each with its specific limitations, e.g., visitor profiles, numbers of sold tickets, counts from sensors, space-time curves of individual visitors) is a recommended [36] and cost-e ective approach.
  • Thus, attention should be paid to the categorization of visitors, including their needs, motivations, limitations, and the resulting patterns of behavior. Such analysis may help to reveal which categories of visitors are desired, e.g., because of their positive impact on the local economy, and which should rather be discouraged from coming
  • The concept is meant to be generic enough to fit a variety of geographic areas (size, protected features of the local nature, local community , tourism intensity , division of roles in participative management between organizations, etc.)
  • The intelligent tour guide has to be:
  • Reliable, accessible, compatible.
  • Personalized.
  • Location-sensitive.
  • Destination-system-aware.
  • Interactive and collaborative.
  • Dialogue-wise.
  • Decently gamified.
  • Regarding human factors, the potential of individual visitor tracking to provide rich and valuable data may be hindered by the low motivation to participate [21,50,51]. Low participation may limit the usability of the resulting data and negatively a ect the e ects of possible attempts to influence the flow of visitors.
  • From the technical side, active mobile positioning provides spatially accurate data collected with a sucient sampling rate, for example, compared to passive localization data automatically recorded by mobile operators. However, still, the low satellite signal in rocks or under the canopy of a dense forest in combination with less-sensitive mobile devices may a ect the quality of the data and even the function of the tour guide.
  • Regarding the interpretation of the resulting data, the bias caused by the selection of participants and the willingness and fitness of members of di erent visitor groups has to be considered. Also, individual tracking may have an unintended influence on visitors’ movement and behavior [49], though the impact and resulting bias is usually acceptably low
  • Ethically and legally acceptable data collection may require the acquisition of informed consent from each participant.
  • An inadequate budget can lead to compromises, e.g., in the project management, analysis, or implementation, a ecting the compatibility, reliability, or usability of the program, or the quality and extent of the underlying model and the set of descriptive data.
  • Experimental verification of the individual tracking method, supplemented by visitors’ feelings and experiences by means of an intelligent tour guide operated in the context of a complex destination application, currently takes place in all involved areas. The application is being carefully designed in harmony with all recommended principles. Namely, a clear distinction is being made between the universal part of the application and area-specific models, configurations, deployment choices, or custom pieces of code.
  • The research team is looking for other possibilities of verifying the concept presented elsewhere in the Czech Republic and the world. Further research will reveal if the concept is truly generally applicable, as hypothesized, or not.
  •  
    This article covers the research behind and design of software implemented in the Czech Republic to monitor visitor activity in protected areas. The software is designed to act as a "tour guide" and keeps track of visitors through satellite positioning. The article discusses the process by which this software would be developed, rationale for its implementation, and consumer data that may be collected through this process that would benefit National Parks and other protected areas. Theoretical questions in regard to human interaction, privacy concerns, and effectiveness of the application in low-service areas are discussed. Though the application requires more research and strict attention to variables, its implementation worldwide could change how sustainable tourism is managed and would provide important information on consumer habits in protected areas.
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