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Jing Huang

Hilton, Hyatt, Marriot Contribute to First Carbon Accounting Standards for Hospitality ... - 0 views

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    A group of international hotels including Hilton, Hyatt and Marriot is collaborating on a groundbreaking initiative to standardize carbon accounting in the hospitality industry.
Yunfan Wu

Staying Green: Hotels Step Up Their Sustainability Initiatives: Scientific American - 0 views

  • but they can actually result in significant water, waste and cost reductions. The website Economically Sound reports that a 150-room hotel can conserve 72,000 gallons of water and 480 gallons of laundry soap every year by placing the cards in its guest rooms.
  • Another positive trend is the Four Seasons’ 10 Million Trees Initiative. The hotel chain is celebrating its 50th anniversary by planting 10 million trees across the 34 countries in which it operates with the hope that the effort will help combat deforestation and global warming and attract more customers concerned about the state of the planet.
  • Beyond what the major chains are doing, eco lodges run by or in partnership with native people or tribes have popped up all over the tropics and beyond;
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    this article is talking about the sustainability development in hotel industry. every year the waste of water and energy in washing machine is huge. this behavior violates the mind that builds a green industry. in the help of the Green Hotels Association the hotel companies make some measures to save the water and energy like putting a card which ask guests to consider not having sheets changed every day. it is simple word but really playing an important role in developing sustainable vision.
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    We all know that a lot of hotels leave little cards in the room claiming that they are environmental-friendly and initiate protection of the environment or reducing waste. They encourage customers reuse towels and linens, and so on. This article use Marriot and Four Seasons as examples to describe that this kind of behavior is indeed helpful. Water, waste and cost reduction is resulted. So hotels should keeping doing this and lead to green life-style and reduce waste.
kteme001

I.T and E Commerce of Hospitality Industry - The WritePass Journal : The WritePass Journal - 0 views

  • There is a great demand for information from customers and hospitality service provider so hotel industry stared adopting computer based IT facilities to enhance its operational efficiency, control and reduce costs, and improve service quality
  • A new Internet-based procurement system which is considered flexible and user friendly has been implemented by IHG group. 
  • Problems with Micros 1)       When the systems crashes down then the checks has to be manually posted which is like duplication of work and time, there are even discrepancies sometimes and in that the company loses the revenue. 2)      If there is a crash, it needs to be done by the help of a main server computer. But if the problem prevails there is a need to contact the vendor for his service. 3)      The micros system sometimes get frozen which affect the overall performance of the server and the team.
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  • One of the key elements of this research involves the “user friendliness” of the system.
  • Technologies used at Marriott Hotel Company website Point Of Sale-Micros Property Management System-Opera Central Reservation System-Marsha SAP for accounting and Payroll Fire Panel Door locks CCTV Blue Cube -Time Clock (Employee attendance) Cetral Reservation System
  • Professionals want the latest technology at their fingertips, from fax machines to Internet services
  • The new system has enabled the IHG group for excellent quality control.  In this respect, IHG claims that they are able to obtain high quality products at low costs via the Internet.
  • Marriott’s early commitment to high-performance processing, scalable storage and business continuity made the transition to an integrated reservations/Web solution error-free.
  • Now is the time for hospitality companies to take advantage of the opportunities available in creating a new value added customized online travel shopping experience for customers.
  • This travel bot will create a custom experience that suits the particular customer needs offering a range of services including hotel rooms, restaurant tables, airline seats, and rental cars.
  • However, there is still much room for improvement in speed, reliability, and adaptation to new technologies
  • If data is managed properly, the technology can assist hoteliers and restaurateurs in projecting the lifetime value of guests, creating increased loyalty, resulting in an increase in market share. 
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    This article helps us to better understand the information systems being utilized, why they are important and what difficulties they bring about. In the Hospitality Industry, customer service is put at the top of the list of must haves. With customer service comes knowing information about your customer and without Information Technology services put in place, these expectations will never be met. Having a computer based IT is crucial because it allows the employees to work more proficiently which in turn creates a better experience for the guest. Multiple hospitality leaders have been applying fully Internet based technological systems within their organizations. IHG group has implemented an easy to use system so it is simple for every position within the hotel. For a company like IHG with over 500 hotels, it was imperative they eliminated the manual system to provide better quality control. Because of this system they can get better quality products at lower costs. Although this new system is much more user friendly, the overall cost involved is still not confirmed but this system is still predicted to have positive impacts long term. For example at Marriott Hotels, they use a company website, POS Micros, Property Management System and Central reservation system just to name a few. On top of stellar service and quick/ easy information submissions, guests are looking to have the best technology at their disposal to use. Things like computers with full internet access, printers and fax machines to make sure they can still be functional while displaced. An advanced system called MARSHA is being used as a reservation system and stores the rewards system information for Marriot guests. Micros-Opera is a popular property based system provider and has become common within the hotel industry. Vendors usually use this since it gives them the ability to connect to other vendor's applications. MICROS 9700 HMS is the most popularly used point of sale system. There are some
fdiaz75

Virtual Reality and Its Possibilities for Hospitality | Hospitality Technology - 0 views

  • Virtual Reality (VR) is a computer-generated simulation of an environment that allows a person to fully submerge into a different world.
  • Marriott uses virtual reality in marketing its event spaces to its clients. Meeting planners can help prospective clients visualize potential meeting spaces before the client is required to make a final decision on whether to reserve the space or not.
  • Tech advisor Digi-Capital estimates the worth of the VR industry will reach $30 billion by 2020 and Goldman Sachs suggests it will reach $110 billion by 2025.
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  • Some may even argue that the simulation of real travel situations experienced through VR will reduce the travel anxiety that some people may have.
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    Interesting article that explains how VR is currently being used by large branded hotels like Marriot. Using VR as a key to present as a selling points separates those hotels from their competitors. The fact of being able to present conference space to conference planners is another tool to help close business.
sydneywolfson

Marriott International Partnering With Amadeus on Central Reservation System | TravelPulse - 0 views

  • Marriott International announced a new partnership with Amadeus to gain access to the technology and distribution company’s Central Reservation System.
  • Amadeus has been working to create a community platform, and officials believe the deal with Marriott is an “endorsement of the strategy” to offer a platform that brings together the property management and central reservations systems.
  • Amadeus believes the attribute technology should help hotels capitalize on the current direct booking trend
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    This article talks about how Marriot international and Amadeus partnered up to have the CRS and property management come together to create a community platform. This partnership will help hotels capitalize direct booking. It also can be applied to the guest reservation system.
sydneywolfson

The Impact of AI on the Hospitality Industry | by Willa Zhou | Towards Data Science - 0 views

  • Countless hospitality industry leaders are increasingly leveraging the use of one specific tool in their hotels to increase personalization and exceed customer expectations: artificial intelligence or more commonly known as AI.
  • More and more hotels, especially large global hotel chains such as Marriott International, Hilton Hotels & Resorts, and Caesars Entertainment, have started implementing the use of AI in their hotels in the form of chatbot messaging, AI powered customer service, and data analytics in hopes of redefining the current industry standards on a personalized guest experience.
  • Marriott International, for example, has multiple chatbots including Marriott Rewards chatbots which are available on various platforms such as Facebook Messenger, Slack, WeChat, and Google Assistant (Bethesda
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  • By allowing guests to communicate in their native languages, chatbots seamlessly remove the language barrier with guests from all over the world
  • ilton introduced the world’s first AI powered hotel concierge robot named Connie, after its founder Conrad Hilton,
  • Connie was developed in collaboration with IBM with three main goals in mind: to decrease wait time in line, provide added efficiency in hotel operations, and surprise guests with an innovative and completely unique too
  • Connie is able to inform guests on hotel features, local attractions, and dining recommendations just like any front desk agent, concierge, or hotel phone operator would
  • Besides customer service improvements through chatbots and concierge robots, AI has also impacted the hospitality industry with the use of data analytics.
  • AI demonstrates a real promise in increasing convenience, enhancing personalization, as well as raising satisfaction and loyalty for hotel guests
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    This article talks about AI in hotels. For example, the article mentioned the use of chat boxes for Marriot International. Another example is Connie, the first AI powered hotel concierge robot at the Hitlon. It is a unique tool and can help decrease wait time and provide added efficiency in hotel operations.
tabathalesmarie

Environment - Marriot - 1 views

The article was very interesting to see how one of the biggest leaders in the hotel world is taking over and proving that being green, via trip advisor etc is key to their future success. http://...

started by tabathalesmarie on 15 Jan 17 no follow-up yet
Yi Pan

Registration open for SAHIC - 0 views

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    Highlights:BUENOS AIRES - HVS, a leading consulting firm in the hotel, tourism, and leisure industry and real estate-related business, through its offices in Buenos Aires, announces the opening of registration for the 4th Edition of SAHIC 2010 - South American Hotel & Tourism Investment Conference, to be held at the W Santiago Hotel, on September 21-22, 2011, and presents some of its 60 renowned speakers who, through general and break-out sessions, will discuss the most influential topics in decision-making in the regio My Comments: IT related hospitality event planning and management is more and more popular and useful in industry. Most top 10 hospitality management company in the world has used it for event statistic and management such as Hilton and Marriot.It is a trends to use it the most efficient and fashion method to improve the service effectiveness and efficiencies in service industry. And the whole industry has hold SUMIT to discuss the it event management.
Kelly Baptist

North Central Group Boosts Operating Efficiency, Guest Service Scores for 26 Properties... - 0 views

  • The North Central Group (NCG) knows that guest service and well-run facilities are what set properties apart and create loyalty. NCG operates 26 company-owned upscale and select service hotels within the Hilton and Marriott families and is recognized as a premier management company known for personal service and an emphasis on sustainable practices. In June 2011, the company added cloud-based mobile technology to boost its overall guest service scores 5.5 percent and raise its operating standards even higher.
  • “Our goal was to use mobile technology to eliminate paperwork as much as possible and establish real-time company-wide communications for faster response to guest requests. We also saw great value in automating processes for equipment maintenance and safety checklists.”
  • In mid-2011, NCG implemented hotel SystemsPro’s hotel ServicePro cloud-based Computer Maintenance Management System to automate communications, scheduling, tracking and reporting of safety requirements, preventive maintenance, guest requests, and equipment management. We used the cloud-based hotel SalesPro Sales & Catering system and valued the company’s service-focused culture.”
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    This article shares how the North Central Group implemented cloud-based mobile technology and boosted its overall guest satisfaction scores by 5.5% in a year. NCG, which manages 26 hotels in the Hilton and Marriot families, uses hotel SystemsPro's hotel ServicePro Computer Maintenance Management System. I feel this article is very relevant because we were introduced to cloud computing this week. Based on the statements in the article, NCG seems very satisfied with the system. They are able to stay on top of guest requests, implement preventative measures, and store all their information online, where it is accessible anytime. I think this is a good example of how cloud computing can have a positive effect on a hotel's operations, and in turn, their guests' satisfaction.
Xinyu Tian

Are Hotel Groups Ready for Total Transparency in Traveler Reviews? - Monday, 16th Janua... - 1 views

  • s a particularly complicated dilemma for hotel groups, which must answer not only to guests but to owners, members and franchisees. One black sheep in the family can tarnish the reputation of other properties and the brand as a whole.
  • Social media changes the rules of marketing.
  • Travelers don’t expect perfection, but they do expect transparency and authenticity.
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  • Four Seasons, which this week introduced a “Reviews at a Glance” widget on property pages as part of its new (and vastly improved) website.
  • reviews are listed by star rating, with the best first.
  • Accor was the trailblazer, having integrated TripAdvisor reviews and ratings on Accor.com back in 2010.
  • Unlike Starwood, Marriott doesn’t list the best reviews first, but, bizarrely, lists the oldest reviews first.
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    Social media nowadays becomes a very important role in hospitality industry, and most travelers will search a third party's property reviews like Tripadviser before making their decisions to choose a hotel. You can find either good or bad comments for the hotels around the world from it, and people believe that it has some influence on the travelers' decisions. However, most great hotel groups do not have a website for that use, and Daniel Craig thinks it is because hotel groups not only take care of the customers but also the owners, and as we know hotel group also has franchisers, so if just one unit not operated well, all the other properties will also suffer the reputation issue. But there are also some hotel groups try to do that but with some tricks. Starwood allows the guest to post reviews for some of its brands and list by ratings with the best first, and Marriot set up a new website for its members to post reviews and list by time with oldest first. In my opinion, most hotel groups focus so much on the influence of their brand loyalty, which is also very important, but comparing with the increasing influence of words of mouth that I list below, I strongly agree that those hotel groups need to have a trustful review website for their own ASAP: 1. 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users (Econsultancy, July 2009) 2. 83% of all holiday shoppers are influenced by customer reviews. (ChannelAdvisor "Consumer Shopping Habits Survey", August 2010)
espence13

Revenue Management : From the Perspective of the Hotel Industry - 0 views

  • In the hotel and hospitality industry, it is believed that the ideal revenue management is to sell the right room to the right client at the right moment at the right price on the right distribution channel with the best commission efficiency.
  • Today, every bit of data about your room occupancy a couple of years ago can be scrutinized against the specific date and season to determine why you sold your room at that price. And compare it with today's trend and determine the actual cost of the room you should be selling at.
  • Big hotel chains like Marriot were the first ones to understand value and implement the concept of revenue management decades ago. Today, especially in Asia, the developing economies are at a cusp of a technological revolution.
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  • Where cutting edge tech startups and companies in the hospitality industry have tremendous cloud computing power and have built world beating revenue management systems.These systems don't just crunch numbers and generate reports, but they are built on technologies such as AI and Machine Learning to give you, the hotel owner the best possible set of data analysis, to help you make the right decisions.
  • oday we already have the technology to help hotel owners carefully analyze in-house data such as past occupancy rates, general sales, customer segmentation, market share information, and customer satisfaction to name a few. However, external influences such as past weather conditions, holiday seasons, nearby competitors and their prices to name a few are also being analyzed for better price determination.
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    "The Future of Revenue Management " Hotel revenue management is moving front and centre of the overarching business model for many hotels, and this trend is only set to rise further. Revenue management undergoes constant change, more so than other departments. This is because it is rooted in technological capability. Technology will continue to evolve and more sophisticated methods of guest analysis will come to the fore, as revenue managers keep searching for ways of becoming more competitive. This constant change has contributed in large part to the expanding roles that today's hotel revenue manager is charged with carrying out. After all, it is through inventive marketing strategies that hotels can generate business. Ecommerce, social media, client engagement and relationship management have all become central to the revenue manager's job in order to drive business. The hotel sector is probably more competitive than ever before. Hotels aren't only competing with their cross-town rivals, but inter-city and even international counterparts. Online travel agencies, the rise of hostels, and high guest demands make the industry even more competitive. So, hotels are turning to guest analytics; and new technology is making efficient analysis that produces unique, valuable insights possible.
jnoll001

The connected hotel - 0 views

  • tech-savvy, mobile-first millennials expected to represent half of all travellers by 2025
    • jnoll001
       
      More hospitality companies will find they will need to appeal to millennials.
  • Marriot hotels has been using VR for a number of years – its Teleporter program was set up to take potential guests to all corners of the globe through a fully-immersive, 4D sensory experience. 
  • A digital, "living" wall greets guests and provides an interactive "virtual concierge" via the hotel's Discovery Portal – a digital alcove with hologram projections on the floor and a screen on the wall. Standing on the holograms activates content that helps guests explore the local area
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  • using a smartphone to unlock a hotel door.
  • Hilton, Hyatt and Starwood have been experimenting with smartphones as room keys by offering guests the ability to check in and unlock their doors through mobile apps using Bluetooth wireless communication.
  • Expanded smartphone applications include 'hyper-personalization' features such as choosing your favored room and even (using applications such as Google's NEST technology)
  • TUI Smartbands​ not only replace the need for a room key, but allow guests to control the air conditioning and lighting in their room – something TUI says encourages sustainable tourism by better managing energy and resources – and make contactless payments for services such as drinks or entertainment.
  • Stickers embedded with RFID sensors are being used in Aloft hotels in the USA and hidden under carpets near the bed. Triggered by movement and weight, they will sense when a guest wakes up in the middle of the night and put the bathroom light on. These same stickers can also be attached to room service trolleys and, when left outside a room, a sensor hidden near the door will alert housekeeping to come and clear it away.
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    The connected hotel is here. Gearing towards millennials will be a fact of survival by 2025. Even though some of the technology listed has been used for some time, we can see here examples of the expansion of some of it. The most fascinating technology from this article is the RFID floor sensors placed under rugs. This is a new concept to be, but one that makes total sense and is used in two applications in the article.
alexsolano36

How Biophilic Design Can Boost Productivity in Hospitality Meeting Spaces - 0 views

  • And in hospitality, where the trend is to create a more unique space for each venue, bringing the outside in is becoming more common.
  • “Simply putting a potted plant or a simple patch of moss on the wall is not enough to provide the lifting experience that many are seeking from this design philosophy,
  • Air, lighting, greenery, and floor and furniture design that mimic natural landscapes all combine to improve the indoor experience.
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  • “Recent scientific discoveries have pointed to the effects lighting has not just on our vision, but on our health, mood and performance,
  • Meeting rooms with patterned carpets or with floors and furniture that mimic natural elements like water and trees, such as wood or wood laminate meeting tables, can help enhance attention and task performance.
  • MGM Resorts partnered with Delos to create Stay Well meeting rooms in its MGM Grand Hotel & Casino, Park MGM and The Mirage Hotel & Casino properties, and chief sales officer Stephanie Glanzer said her team has received tremendous feedback.
  • We find it can enhance the creative process, and when you’re attending a meeting or event, that is a very positive experience.”
  • Stay Well meeting rooms feature decorative glass with nature patterns such as leaves or grass.
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    This article speaks about physical plant systems and how the new trend in hospitality is to create unique spaces and bring the outside in. MGM Resorts has partnered with Delos which is a group that has done extensive research in collaboration with Mayo Clinic to study biophilia or the idea that humans have an innate connection to the natural world. MGM Hotels have found that post-conference survey results show that attendees felt more connected and engaged in meetings where there was biophilic elements incorporated such as meeting rooms with patterned carpets and active green walls constructed from plants or moss. The Delos group also works with Wyndham Hotels and Resorts and Marriot Resorts International to add live plants and other innovative biophilic elements in their spaces. Science shows that biophilic design does add satisfaction to occupants and keeps us happier, focused and engaged.
angelopecorelli

Hilton Was Fined $700K for a Data Breach. Under GDPR It Would Be $420M | Digital Guardian - 0 views

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    This article goes over the multiple lawsuits that Marriot had to face due to a massive cyberattack in 2015 where multiple credit card numbers were leaked. I think this is a perfect example of how cloud computing is not a bulletproof system at the moment and how it still has much room to grow. Similar cyberattacks happen all over the world some on a smaller scale and some on a larger one. I believe this is an article that everyone should read to truly understand the reproductions that a company can face if they don't have a strong cyber defense.
zhuan007

Meet the robots at your service in the hospitality industry - TechHQ - 0 views

  • The pandemic has indirectly driven a trend of automation in the hospitality sector Major hotel chains are now enlisting robotic employees  Hospitality robots can lower the risks of potentially unsafe contact between hotel staff and guest
  • Global hotel chains such as Marriot and Hilton are rolling out robots to ensure social distancing is imposed
  • This doesn’t mean that the hotel’s regular cleaning is replaced, instead, the robots provide additional cleaning that super-sterilizes the space without added chemical risks. 
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    This ariticle briefly introduces the application of robotics technoloy in the hospitality industry during the pandemic. The robots are deployed to impose social distancing and improve guests' safety.
anaslip

Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector | Hospitality Tech... - 0 views

  • Meeting the Threat in 2019: Cybersecurity for the Hospitality Sector
  • Marriott International revealed that a massive cyberattack compromised personal information for up to half a billion individual guests of its properties.[1] The data breach ranks as the second largest known theft of sensitive personal records to date.
  • This marks the second major cybersecurity failure for Starwood, the Marriott division affected. Before being acquired by Marriott in 2016, the company’s cash register system was penetrated by malware looking to steal credit card information. [3] Other major organizations in the hospitality industry, including Hilton and Hyatt, have reported similar attacks. In 2017, for example, Holiday Inn parent company InterContinental Hotels discovered a breach lasting three months and affecting 1,200 properties. With a reputation as less well guarded than similar institutions, hospitality companies are a popular target for cyberattacks.
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  • Experts warn other hackers, like those working for a nation-state, could exploit hospitality breaches like Marriott’s to acquire details on the travel and spending habits of espionage targets, like CEOs and diplomats.
  • However, industry specific challenges like high employee turnover continue to expose the sector.[6] Additionally, even by adopting cutting-edge cybersecurity technologies, the important question of strategic implementation remains.
  • Traditional cybersecurity approaches are focused on reporting about intrusions after the fact, in what is known as an “incident response.” What this means is that an adversary—commonly referred to as a “hacker”—finds some way to gain access to a target and compromises it. The target can be accessed through vulnerabilities in web frameworks, internet browsers, or internet infrastructure such as routers and modems. Regardless of how they gain access, once an attacker is discovered, the forensics about the attack, including basic information known as Indicators of Compromise (IOCs) like IP addresses, domain names, or malware hashes, are shared across the cybersecurity community. These IOCs are then used broadly to thwart future attacks.
  • Rather than rely solely on the incident response and recovery methods that have been used for many years, a more proactive, sophisticated approach is needed. It will need to be designed to successfully recognize adversary methodology (and all the manners in which an adversary attempts to obfuscate their methodology) before attacks occur and at a meaningful scale. This kind of approach, when paired with incident response tactics, could provide true security to vulnerable, critical networks.
  • A TTP-based cybersecurity tool would work in concert with existing incident response, internally-focused cybersecurity efforts, adding a layer of prevention over the top of this vital but flawed process.
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    In today's world no business entity is impervious to cyber-attacks. Marriot, Hilton and InterContential Hotel Groups were all recently affected by such acts. The traditional cyber-attack method which the hospitality industry employs is oftentimes simply a reaction to the attack- "incident responses". Instead, the industry needs to shift its focus and allocate resources to aid prevention of future of attacks. This new focus was be surrounding tactics, techniques and procedures (TTP) - the ability to identify adversary and implement the necessary processes to hinder attacks.
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    This article tells us about the importance of having a good cybersecurity. There are some big hospitality companies like Marriott and Hilton which have revealed that many cyberattackes compromised personal information for many guests and that cybersecurity has to be improved.
jchac014

Highly connected hotel industry continues to be vulnerable to cyber attacks | PhocusWire - 0 views

  • cyber threats in hospitality, which claims there have been 13 “notable data breaches” in the industry in the past three years.
  • PwC’s Hotels Outlook report 2018 to 2022 which says hospitality has the second-largest number of cybersecurity breaches after the retail sector.
  • factors which make them attractive to fraudsters such as the volume of financial transactions that hotels carry out, the sensitive and valuable personal data collected, use of loyalty programs and their national and international spread.
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  • dark web “chatter’ breakdown reveals Hilton had a 31% share of mentions on hacker forums followed by Marriott at 28% and IHG at 19%
  • Marriot recently revealed that its data security breach had cost the company $28 million.
  • It’s unsurprising that as the aviation industry grows and airlines look to adapt their distribution models, cyber attacks and other fraudulent activity also increases.
  • Air Europa says that as it went through its digital transformation, it needed to handle fraud more efficiently.
  • the airline industry saw a 29% decrease in fraud attacks in 2018, but the company attributes that the large data hacks involving passport details have not yet “been reused to commit air travel fraud.” 
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    This article talks about how the hospitality industry has become more susceptible to cyber-attacks. Hotel companies like the Marriott have faced costly fraudulent cases online and have implemented new programs to ensure safety and security.
yijingyang

Marriott is victim of another massive data breach - 1 views

  • 攻击是利用特许经营物业中两名雇员的登录凭证来访问万豪酒店品牌经营和特许经营的酒店所使用的财产系统
  • According to the company, the attack was made using the login credentials of two employees at a franchise property to access a property system used by hotels operated and franchised under Marriott’s brands.
  • The stolen data covers approximately 5.2 million guests and includes contact details such as mailing address, email and phone number; loyalty account information; personal details such as gender and birthday; linked loyalty programs and numbers; and stay preferences.
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  • “ ATO攻击是对任何企业的主要威胁。
  • 在2018年11月,万豪表示,它已经发现了数据泄露的喜达屋预订系统影响5分亿的记录。
  • ATO attacks are a major threat to any business.
  • In November 2018, Marriott said it had uncovered a data breach impacting 500 million records in the Starwood reservation system.
  • Marriott has sent an email to the guests impacted by this breach and has set up a dedicated website with additional information.
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    Marriott suffered a massive data breach, affecting approximately 5.2 million customers. "ATO attacks are a major threat to any business." This is the second time Marriott has suffered a massive data breach in the past two years. Marriott has responded accordingly to this incident.
nixalexa

3 Reasons Why Hotels Should Invest in Augmented Reality | Hospitality Technology - 0 views

  • By the year 2025, the market size of augmented reality will reach $198 billion, and the hospitality industry is going to be one of the major players that helps AR reach this revenue goal.
  • Starwood, Marriot, and Holiday Inn are already making a difference in the industry by leveraging this technology.
  • Guests can see the virtual layout of the space they are thinking of booking and go on to view other amenities such as the pool, spa, restaurant and gym.
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  • For instance, a guest could point their smartphone in any direction within the hotel and get information on things such as maintenance issues, updates on housekeeping status, directions to the pool or spa, etc.
  • While wearing Google Glass, staff members have the ability to see important guest details: Is this a new or loyal customer? Do they have room preferences? Are they at the hotel for business or pleasure?
  • However, hotels could implement AR in the form of Google Glass to help with this issue.
  • However, did you know that AR technology was invented back in 1957? Obviously, it has taken the world a really long time to adopt and embrace it. But now, the world is ready to use this immersive technology, not just for gaming, but for business purposes too.
    • nixalexa
       
      The technology business is just growing and getting smarter as the years pass by. It has gotten to the point where most business require technology to run properly and do well, in Hospitality, technology is an investment. When hotels use robots, AIs or ARs they are investing in these devices to help their business and create a better experience for internal and external customers. When hotels or restaurants they need to be careful with certain technologies as robots might make a guest uncomfortable rather than intriguing them if a robot is part of their experience more than an actual person. Which falls into the concept of personal touch when speaking about the guest or customers experience. Like mentioned in the zoom meeting regardless of some individuals being uncomfortable or feeling like computers and robots are going to take over the world, these technologies are becoming the future because of their benefits that might not be given from one person, like a robot speaking over 5 languages (a quality many employees might not have) can help in an industry that is so international like Hospitality and Tourism.
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    The hospitality industry by the year 2025 is going to be a major player that could help AR reach its goal as a $198 billion sector. With this AR technology guest would have access to a virtual layout of the property they are booking and even the room they are staying in. With the aid of wearable technology like google glasses guest recognition could give staff important information about a guest checking in like if they are new or loyal customer and the preferences they may or may not have. AR could also be used by the guest on site to get directions within the hotel.
armanyleblanc767

Disruptors in the hotel industry | Colliers - 2 views

  • Underpinning this is an intermeshing of technology development, shifts in demographics, and globalisation which has also brought about rapid urbanisation
  • This in turn has led to a change consumers’ expectations and needs
  • Although disruptions are commonly perceived by incumbent players as threats to their businesses, disruptors could also be sources of significant opportunities for incumbent players to create newer and better services as well as experiences for their guests, hence entrenching themselves even more within the industry. 
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  • In addition, whilst this may well serve high volume and ‘business’ hotels,
  • consumers’ increasing desire for personalised experiences is expected to continue for years to come.
  • use of biometric technology such as the facial recognition technology to speed up guests’ check‐in time and thereby improve the customer experience, make processes more efficient and enhance security.
  • By eliminating the process of performing manual checks on travel documents, the amount of check‐in time is expected to be reduced by up to 70%.
  • its use in luxury hotels, where the personal touch matters, may well have to be adapted to ensure it is seamless and less impersonal.
  • use of hotel robots may yield operational and cost efficiencies to hotels, it is however critical that a balanced approach is adopted by hoteliers to ensure that automation does not supplant quality service hence alienating hotel guests as a consequence
  • Voice assistants ‐ such as Amazon Alexa, Siri and Google Assistant – are one of the fastest growing technological fields today, becoming commonplace as a feature of the internet of things
  • According to Hospitality Technology’s 2019 Lodging Technology Study, nearly eight in 10 respondents named voice‐enabled technology as the top choice when asked to identify technology that has the most potential in the near‐future, and 62% of the respondents listed voice technology as a transformative technology that makes an impact.
  • voice assistants could potentially be used by hotels to gather actionable insights and feedback
  • the data gathered can be analysed and utilised to enhance the hotel offerings
  • Separately, hotels could potentially streamline operations processes and thereby improve operational efficiency and achieve cost‐savings through automating some of the daily hotel operations via the voice assistant.
  • The use of robots within the hotel industry is a form of automation that is becoming more prevalent as hotel chains and individual hotels have become increasingly cognizant that the concept of automation and self‐service is playing an increasingly vital role in the customer experience
  • pop‐up hotels have the agility of providing on‐demand accommodation in locations that traditional hotels could not and/or travelers would not necessarily have access or ease of access to alongside customisable accommodation settings, thereby delivering an entire bespoke guest experience.
  • New technologies, online platforms and markets are seen manifesting in new initiatives of all sorts ranging from metasearch engines evolving into one‐stop reservation options, chatbots, and robots providing butler services to alternative accommodation options. 
  • In Asia, Singapore had its first shipping container hotel in operation in January 2020. Targeting millennials as its primary consumers who are more adventurous and looking for an experience
  • Key players of the pop‐up space are predominantly boutique groups although major brands such as Marriot and Accor have started to experiment with pop‐ups
  • applicable
  • it is imperative that hotels recognise and make it a top priority to address these privacy concerns and adhere to the applicable regulations concurrent to ensuring the quality of the stored data and system
  • Check‐in and check‐out services; provision of tourist information; butler service to deliver amenities such as towels; transport luggage; and meal deliveries.  
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    This article discusses some of the technological disruptors in the hospitality industry and provides a couple examples specific to hotels. Some of these examples include pop-up hotels, facial recognition, and robots. The article provides a couple reasons why each of these innovative technologies could be beneficial or negative for hotels. Overall, the article provides some good insight into the future of technology in hotels.
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    This article covered various disruptors in the hotel industry from the check in process down to automation & self service for guests. Implementing facial recognition to speed up check ins for guest, using voice assistants to substitute daily hotel operations, & using robots for automation are all things that can become more prevalant amongst the hotel industry as it may seem more cost efficient.
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    Every year, technological advances are made in each industry, including the hospitality industry. These advances are often seen as threats according to this article, however, they might also pose as great opportunities for the industry and its stakeholders. The article highlights some of the major disruptors in the hospitality industry. Trends such as facial recognition and robots were among those mentioned. I found that both of these trends have negative and positive aspects to them. Facial recognition would reduce the time spent checking in significantly, however guests would still be concerned with the storage of their personal data. Additionally in regards to robots, they aid in operational efficiency in check in and check out services also but they could possibly omit the human touch factor of certain roles that guests appreciate.
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