E-marketing

A test that checks how many customer & how many company related words appear.

If you use Google Analytics, you have likely experienced its value in understanding your shoppers and how they interact with your site. But there are deeper levels of understanding to attain. If you start tuning the data you feed to Google Analytics by "tagging" your URLs, you can generate reports of your advertising campaigns and traffic sources, and therefore gain even more meaningful insights.

Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.

With Insights for search you can compare search volume patterns for any keyword, region, seasonality, geographic distributon or properties.

Organizations take time to change and adapt. That's the one big lesson I've learned since I started in the web business back in 1994. It's easy to stand on the outside and pontificate about what needs to be done. It's much harder to drive the necessary change within an organization, no matter how well managed that organization is. And the larger the organization is the harder that change becomes.

Me encanto este sitio, tiene muy buen material de consulta, los videos de google estan geniales.

Last week, Brendan tackled how to answer the 5 unanswered questions customers face in the shopping cart (other than shipping costs). According to a recent study by PayPal and comScore, 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks.

Response rates are almost always higher for new subscribers to an email list. According to the "Email Marketing Benchmark Guide" by MarketingSherpa, subscribers click through at a 25 percent higher rate in their first month than in their second, and 67 percent higher in the first month than after the first year.

eKomi is a leading independent quality rating system for online businesses, similar to the rating systems of eBay and Amazon. With a authentic seal of approval you can boost trust of new customers and prove yourself to be a serious top-quality merchant. Give your customers the opportunity to independently give their feedback, help your visitors decide upon their purchase, collect highly valuable customer feedback information, and increase your revenues.

Meghan Keane from eConsultancy reported recent findings from Webcredible's "ecommerce persuasion poll." Of 1300 online shoppers surveyed, the top reason shoppers purchase from one website over another is seller reputation (28%) followed by price (26%).

Here are 5 key, unanswered questions (beyond shipping costs) of the shopping cart: 1. Do you offer alternate forms of payment (aside from credit card)? 2. Are you safe and secure? 3. Why are you asking for this information? 4. Do I have to set up an account to buy? 5. Do I get to review my order before we transact?

Cross-selling and upselling is a popular tactic among online retailers in hopes of increasing average order value, items per sale and improving customer service with relevant suggestions. Amazon shared that cross-sells were responsible for 35% of its sales in 2006! According to the e-tailing group's 8th Annual Merchant Survey Report (of 190 ecommerce executives), 55% of retailers will include cross-selling and upselling in their merchandising activities this year. But cross-selling and upselling is one of the most difficult activities to do well and effectively measure, as evidenced in the e-tailing group's findings:

Most companies measure keyword performance - and especially PPC keyword performance - based on one factor: did that word or phrase bring converting visitors to the site on the visit in which they converted.

E-mail marketing is one of the more effective and less expensive ways to retain and engage customers. In fact, early this year comScore found that e-mail had a 4.4% sales conversion rate in the US. In a survey by MarketingSherpa and ad:tech, 44% of marketers said that e-mails to house lists had "great ROI." CMOs told Epsilon researchers that e-mail was the marketing tactic that they would cut last-but that doesn't mean subscribers don't cut e-mail newsletters. According to an Epsilon and ROI Research study, 55% of e-mail subscribers in the US and Canada unsubscribe from opt-in e-mails occasionally-and 14% do so frequently.

Yesterday, Jeff Sexton blogged about the importance of watching your cost per visitor (CPV) and revenue per visitor (RPV) trends. One of the best ways to get a handle on optimizing these key performance indicators is to get a better sense of your traffic mix. Instead of looking at your traffic by what marketing efforts are bring the most amount of visitors and converting best, look at your visitor mix as a starting point.

Plenty of studies suggest customers want demand free shipping: * 61% online shoppers prefer to shop with a retailer that offers free shipping than one that doesn't. - Forrester Research (2007) * 43% of shoppers abandon their shopping carts because of unexpectedly high shipping charges. - PayPal, comScore (2008) * 60% claim free shipping is a reason they are more likely to shop online. - Harris Interactive (2008) * 90% believe free shipping offers would entice them to spend more online. - The Conference Board (2008)

'm often asked what I think the hottest trend in ecommerce is and I believe it's video content. So I'm excited to see more new technology emerge that can embed video right into retail email, and retailers experimenting with it. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.

Good investment in time of crisis.

When evaluating and improving copy I work through these 10 steps one at a time.

I've written about this before, but new reports keep reinforcing the point that most organizations don't know what to make of their Web Analytics, meaning they can't take action to improve their site based on the information they have. And while the best bet in these situations is simply to hire an expert guide, that may not be an option for you (or maybe you're just a hard-core DIY-er when it comes to website improvement). If that's the case, here is a quick and dirty 5 step process to get you started: