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Like fashion and architecture, web design enjoys an ever changing ebb and flow as trends become popular, become mainstream, and then become passé. To maintain a modern and aesthetically-pleasing look, web designers should examine current trends, estimate their staying power, and implement those techniques that will have the best and longest effects.

Interesting Prediction for future trends in marketing

Interesting Prediction for future trends in marketing

'm often asked what I think the hottest trend in ecommerce is and I believe it's video content. So I'm excited to see more new technology emerge that can embed video right into retail email, and retailers experimenting with it. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.

While we examine the trends in 2010, there are clear patterns on the role and influence of multiple IT stakeholders within the IT decision-making process. These founding serve as a guide post on the strategic framework for IT marketers.

hat the Buzz? is a keyword research tool with one simple aim: to find out who's talking about a certain keyword. To do that, it does five things: * It displays the Technorati Blog Popularity Chart, showing how popular the keyword has been blogged about in the past 90 days * It displays the Google Trends chart for the keyword * It finds blog posts tagged with the keyword * It finds blog posts containing the keyword (a straight-forward search) * It finds social bookmarks tagged with the keywords

Yesterday, Jeff Sexton blogged about the importance of watching your cost per visitor (CPV) and revenue per visitor (RPV) trends. One of the best ways to get a handle on optimizing these key performance indicators is to get a better sense of your traffic mix. Instead of looking at your traffic by what marketing efforts are bring the most amount of visitors and converting best, look at your visitor mix as a starting point.

This structure of URLs is one element of a problem called internationalization. The internet evolved (or was intelligently designed for those not down with the Darwin ;-p) in a way that made TLDs (Top Level Domains like .com, .info, or .org) almost completely useless for determining the intent of a website. (The exception to this is regulated TLDs like .gov, .edu and some country specific TLDs) In theory, a .com is supposed to only be used by companies and .org by nonprofit organizations. Obviously, this does not happen. Combine this with the current trend to misuse country specific TLDs (ccTLDs) for shorter domains names (Hint: Bit.ly has nothing to do with Libya) and you can easily see why the semantic value of TLDs has became a relatively poor metric for categorizing websites.

With Insights for search you can compare search volume patterns for any keyword, region, seasonality, geographic distributon or properties.