Skip to main content

Home/ E-marketing/ Group items tagged traffic

Rss Feed Group items tagged

Frederik Van Zande

The Forgotten Metric: Direct Traffic Signals Brand Preference | Get Elastic - 0 views

  •  
    We all want to know which sites, search engines and keywords are sending us traffic. But what about direct type in traffic? When people access your site URL by typing it in from memory, it can be a great indicator of your brand preference, success of your offline and online marketing efforts and customer satisfaction. If you're smart and lucky, you named your site your main-keyword-dot-com and you get search traffic from visitors who use their address bars as search engines. For example, a search on "reusable bags" sends you automatically to "reusablebags.com" which sells…you got it, reusable bags.
Frederik Van Zande

How Many Potential Buyers Are Visiting Your Website? | FutureNow's GrokDotCom / Marketi... - 0 views

  •  
    Yesterday, Jeff Sexton blogged about the importance of watching your cost per visitor (CPV) and revenue per visitor (RPV) trends. One of the best ways to get a handle on optimizing these key performance indicators is to get a better sense of your traffic mix. Instead of looking at your traffic by what marketing efforts are bring the most amount of visitors and converting best, look at your visitor mix as a starting point.
Frederik Van Zande

SEO: Estimating Sales Potential from Keywords and Phrases | Practical eCommerce - 0 views

  •  
    The perception that search engine optimization is a limitless source of free traffic and sales is one reason that SEO campaigns sometimes fail to live up to expectations. Yes, SEO efforts can deliver excellent returns on investment. But how much expected return is realistic? This article will help you estimate the potential growth in traffic and sales that SEO efforts can drive to your site.
Frederik Van Zande

8 Tips to Killer Blog Traffic from Entrecard | Link Bait Me - 0 views

  •  
    If you want to double your traffic, sell your ad space, get more RSS readers, and give your blog a kick in the pants, you need to read this. Entrecard is a
Frederik Van Zande

Usability News - Welcome to the Weekend Web - 0 views

  • "At Google, we see the majority of our desktop traffic [in the US] during weekdays," says Matt Waddell, chief of staff for Google Mobile. "On mobile, the situation is completely reversed." Mobile browsing surged 89% in the past year, with mobile page views increasing by 127%, according to researcher M:Metrics. The increase reflects growing availability of all-you-can eat data plans and increasingly sophisticated handheld devices such as the Apple iPhone.
  •  
    Welcome to the weekend Web, where people are spending a bigger slice of time online via wireless devices - and using a different set of sites than during the workweek. "At Google, we see the majority of our desktop traffic [in the US] during weekdays," says Matt Waddell, chief of staff for Google Mobile. "On mobile, the situation is completely reversed." Mobile browsing surged 89% in the past year, with mobile page views increasing by 127%, according to researcher M:Metrics. The increase reflects growing availability of all-you-can eat data plans and increasingly sophisticated handheld devices such as the Apple iPhone.
Frederik Van Zande

Web Analytics 2.0 | Clicky - 0 views

  •  
    Clicky Web Analytics is simply the best way to monitor, analyze, and react to your blog or web site's traffic in real time.
Victoria Phee

Why Do I Need SEO to Improve My Site? - 0 views

  •  
    Why do I need SEO to improve my site? Because 80 percent of all website traffic originates from the search engines, with the majority coming from a select few.
Frederik Van Zande

Optimizing for Conversion, Ignoring Consumption | FutureNow's GrokDotCom / Marketing Op... - 0 views

  •  
    We have worked with many demand or lead generation companies over the past 10 years. Most of the time when they come to us, they ask us to help them increase the number of people they convert into a free trial, a free download, or to create an account. Conversion Isn't an Event, it's a Process We always like to focus first on increasing the number of leads towards the top of the sales funnel. However, without the next step, consumption, the companies don't necessarily achieve their better but usually unstated goal of increased revenue. This is the same fuzzy focus that has companies intent on getting more clicks to their PPC ads just so they can show the increased traffic numbers without focusing on converting that visitor into a lead or sale. To tell you the truth it is not as hard to get visitors to take the uncommitted step, as it is getting them to actually use and consume the product. When you optimize for customer experience you really need to take the whole scenario from awareness (clicking your ad) through conversion and ultimately to consumption (and ideally to evangelism) into account.
Frederik Van Zande

Predicting the popularity of online content - 0 views

  •  
    Bernardo Huberman, Hewlett-Packard's director of the HP Social Computing lab, and fellow researcher Gabor Szabo have published a highly detailed report (PDF) on "predicting the popularity of online content." Focusing on content submitted and popularized on popular social sites Digg.com and Google's YouTube, the two concocted not one but three ways to predict how much traffic and overall user interaction a story or submitted video will receive well after it hits its initial popularity.
Frederik Van Zande

Reduce Bounce Rates: Fight for the Second Click (Jakob Nielsen's Alertbox) - 0 views

  •  
    Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers engaged through additional pageviews.
Frederik Van Zande

Landing Page Tutorials and Case Studies | Copyblogger - 0 views

  •  
    A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
Frederik Van Zande

Master Your Keywords, Part 1: Organize Your Keyword Research [Search Marketing] - 0 views

  •  
    Too often, webmasters either perform no keyword research, or do their research on an ad hoc basis. As a result, they miss out on many opportunities to drive more traffic to their sites. In this article, I'll explain why planning is so essential and should be closely aligned to your business strategy.
Frederik Van Zande

Tagging URLs for Better Tracking in Google Analytics | Practical eCommerce - 0 views

  •  
    If you use Google Analytics, you have likely experienced its value in understanding your shoppers and how they interact with your site. But there are deeper levels of understanding to attain. If you start tuning the data you feed to Google Analytics by "tagging" your URLs, you can generate reports of your advertising campaigns and traffic sources, and therefore gain even more meaningful insights.
Frederik Van Zande

Using Social Media to r blog | The Blogrepreneur - 0 views

  •  
    An article on how to effectively use Social Marketing for maximum traffic and exposure.
Frederik Van Zande

Use These 10 Tips to Write Your Most Popular Post Ever - 0 views

  •  
    One popular post can bring your more traffic and links than a month's worth of your usual content. In this post, I want to set you a challenge with the potential to launch your blog into the stratosphere. Make the next post you write your most popular post ever. The ...
Frederik Van Zande

Video Marketing & Video SEO Best Practices WhiteSheet - ReelSEO - 0 views

  •  
    The folks over at TubeMogul have compiled a great report titled, "Web Video Marketing - Best Practices." In this report, TubeMogul shares with us a formula
Frederik Van Zande

Are Your Analytics Causing You to Lose 30% of Your Sales? | FutureNow's GrokDotCom / Ma... - 0 views

  •  
    Most companies measure keyword performance - and especially PPC keyword performance - based on one factor: did that word or phrase bring converting visitors to the site on the visit in which they converted.
1 - 19 of 19
Showing 20 items per page