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Ariel Castro

Google Insights for Search - 0 views

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    With Insights for search you can compare search volume patterns for any keyword, region, seasonality, geographic distributon or properties.
Frederik Van Zande

Tracking Referrals from Second Page of Google in Google Analytics | Distilled blog - 0 views

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    I have been experimenting with some advanced features in Google Analytics over the last couple of days. I was inspired by some very clever insights from Search Laboratory (sphinn it here) that we have found very useful.
Frederik Van Zande

New Google Analytics Segmentation Tools & How To Use Them | Get Elastic - 0 views

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    As Avinash Kaushik says: Analyzing data in aggregate is a crime against humanity. … If you want to find actionable insights you need to segment your web analytics data. You need to separate out the various Sources, Behavior and Outcomes.
Frederik Van Zande

The Missing Google Analytics Manual | FutureNow's GrokDotCom / Marketing Optimization Blog - 0 views

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    Get the most out of your Google Analytics with this collection of links to implement, configure and get insights from Google Analytics.
Frederik Van Zande

Tagging URLs for Better Tracking in Google Analytics | Practical eCommerce - 0 views

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    If you use Google Analytics, you have likely experienced its value in understanding your shoppers and how they interact with your site. But there are deeper levels of understanding to attain. If you start tuning the data you feed to Google Analytics by "tagging" your URLs, you can generate reports of your advertising campaigns and traffic sources, and therefore gain even more meaningful insights.
Frederik Van Zande

Usability Review: Customer Reviews :: Varien - 0 views

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    One of the more popular features with customers on many ecommerce Web sites is "customer reviews." They allow insight into products and help consumers feel more comfortable making purchases. There are several ways online customer reviews are implemented on ecommerce Web sites, some better than others. In this post we look at how different retailers implement reviews.
Frederik Van Zande

Seth's Blog: Scarcity - 0 views

  • Why be scarce? Scarcity creates fashion. People want something that others can't have. Lines create demand. People want something that others want. Scarcity also creates word of mouth, because people talk about lines and shortages and hot products. And finally, scarcity drives your product to the true believers, the ones most likely to spread the word and ignite the ideavirus. Because they expended effort to acquire your product or service, they're not only more likely to talk about it, but they've self-selected as the sort of person likely to talk about it.
  • Waiting in line is a very old-school way of dealing with scarcity. And treating new customers like old customers, treating unknown customers the same as high-value customers is painful and unnecessary. Principle 1: Use the internet to form a queue. If you have a scarce product, you almost certainly know it's scarce in advance. Instead of taxing customers by wasting their time, reward the early shoppers by taking orders online. A month before sale date, for example, tell them it's coming. If you sell out before ship date, that's great, because next time people will be even quicker to order when they hear about what you've got. (And you can do this in the real world, too--postcards with numbers or even playing cards work just fine.) A hot band that regularly sells out on the road, for example, could put a VIP serial number inside every CD or t-shirt they sell. Use that to pre-order your tix. Principle 2: Give the early adopters a reward. In the case of Apple, I would have made the first 100,000 phones a different color. Then, instead of the buyer being a hero for ten seconds, he gets to be a hero for a year. Principle 3: Treat different customers differently. Apple, for example, knows how to contact every single existing customer. Why not offer VIP status to big spenders? Or to those that make a lot of calls? Let them cut the line. It's not fair? What's fair mean? I can't think of anything more fair than treating the people who treat you well, better. Principle 4: When things happen in real time, you're way more likely to screw up. One of the giant advantages of the Net is that you can fix things before the whole world notices. Try to do your rollout in small sections, so you can fix mistakes before you hurt the very people you're trying to embrace. Principle 5: Give your early adopters a forum to celebrate. A place to brag or demonstrate or show off or share insights and ideas. Amplify the heroes, which is far better than amplifying the pain of standing in line.
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    One day, you may be lucky enough to have a scarcity problem. A product or a service or even a job that's in such high demand that people are clamoring for more than you can make. We can learn a lot from the abysmal performance of Apple this weekend. They took a hot product and totally botched the launch because of a misunderstanding of the benefits and uses of scarcity.
Frederik Van Zande

Four Not Useful Web Analytics KPI Measurement Techniques | Occam's Razor by Avinash Kau... - 0 views

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    Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas.
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