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Last year we posted cart buttons from over 100 top online retailers. Just over a year later, I spotted 46 out of the 111 retailers using different button designs. But does that mean they're testing? Not necessarily.

Most of marketing is now measurable, directly or indirectly. With digitally produced and distributed marketing - particularly channels such as search engine marketing, online advertising, email marketing, post-click marketing, and web site optimization - it's often practical to test dozens or hundreds of ideas within a short time. So if you have more than one competing suggestion for "what will work best", the solution is "test them and let's find out". The answer is quantifiable, not emotional.

A test that checks how many customer & how many company related words appear.

This is for the advanced only, not a company that is still trying to answer "what or why". To gauge the sophistication of your organization, see this chart. Deploying this strategy without grasping the foundations of social media, the cultural changes it implies or testing trial programs will likely lead to failure.

Sender lines are important - perhaps even more important than subject lines - for better open rates in email marketing campaigns. The reputation of the sender (based on recognition of a brand/name and past experience with a sender's messages) determines whether the email recipient will even read and consider the subject line.

the opportunity, the challenge, frequency, offers, testing, segmentation, summary. whitepaper on e-mail marketing

The average e-commerce site is effective in getting shoppers to buy less than half the time. Web site design gurus say usability testing can help bring profitability up.

good comparisson between the free website analytics services.

Yesterday, I posted the Missing Google Analytics Manual. That was relatively easy to put together since there are so many wonderful resources already written about it. However, as I tried to put together this post, I realized a real gap in the knowledge base available. I'll be posting this as an ongoing series, that I might turn into a best practices whitepaper. The "Voice of the Customer" (VOC), can be obtained in many ways: surveys, reviews, customer requests, interviews, focus groups, field reports, etc. In order to find those golden nuggets that can lead to improvement you need to start with the segment of customers that like you the least.