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Victoria Phee

Recession: The Best Time to Outsource - 0 views

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    Good investment in time of crisis.
Frederik Van Zande

There's No Shortcut for Link Building: A Case for Relationship Building - Search Engine... - 0 views

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    When it comes to building links and generating coverage of your web site and products online, there's a skill that often gets overlooked. Relationship building gets a lot of lip service these days, but I sometimes wonder how many small businesses really, truly understand how much work goes into it. Relationships go beyond reading a single blog post or scanning a Facebook page...it means investing time in someone.
Frederik Van Zande

Interactive Chat Improves Sales, Customer Service | Practical eCommerce - 0 views

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    With four people dedicated to chat and email responses, Memorysuppliers.com is one of thousands of ecommerce companies adding chat to its marketing and customer service mix. And why not? A February 2008 study from Forrester Research, "The ROI of Interactive Chat", found merchants with click-to-chat options (also known as "reactive" chat) earn a 15 percent return on investment (ROI) on the chat service itself. Merchants with chat invitations and pop-up windows tied to user actions (also known as "proactive" chat), meanwhile, earn a whopping 105 percent ROI.
Frederik Van Zande

SEO: Estimating Sales Potential from Keywords and Phrases | Practical eCommerce - 0 views

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    The perception that search engine optimization is a limitless source of free traffic and sales is one reason that SEO campaigns sometimes fail to live up to expectations. Yes, SEO efforts can deliver excellent returns on investment. But how much expected return is realistic? This article will help you estimate the potential growth in traffic and sales that SEO efforts can drive to your site.
Frederik Van Zande

Save Money and Avoid Overspending by Falling for Retail Tricks - Buyer Beware | Mint.co... - 0 views

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    Feelings and finances are as inextricable as the smell of popcorn and the craving for a salty snack. Over the years, we've interviewed psychologists, economists, CEOs, and investment analysts about the mood-money connection. Here are a few tricks the brain plays on our basic math skills, and a few examples of how marketers pull our heartstrings to loosen our purse strings. As the old saying goes, buyer beware.
Alexandria Wong

Template or Custom Website for Your Business - Website Creation - Easy as Pie Marketing... - 2 views

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    Whether you choose a custom website or a template will depend on several factors. Here are some essential things to consider before you jump into investing in a website for your business.
Frederik Van Zande

SEOmoz | A Visual Tour Through the Basics of Social Media Marketing - 0 views

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    I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is ...
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