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Frederik Van Zande

Marketing in the semantic web - Chief Marketing Technologist - 0 views

www.chiefmartec.com/...marketing-in-th.html

advertising data e-marketing linked marketing semantic seo web web3

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    What should be the role of marketing in the semantic web? Should there be any? According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. It's about mapping ideas expressed in human language to data in a way that facilitates automatic processing, where software can programmatically comprehend how different pieces of data are related. It's a web behind the web of animated banner ads and branded UI designs.
Melody Heales Sanderson

B2B Appending Services - 0 views

australianlists.blogspot.com/...b-data-appending-solution.html

B2B Appending Services B2B Appending solutions B2B Database appending

shared by Melody Heales Sanderson on 21 Jun 11 - No Cached
  • Melody Heales Sanderson on 21 Jun 11
     
    The cornerstone of successful customer relationship is most up-to-date and complete data. ListAustralia understands this need of growing organizations and presents Australian B2B Data Appending solutions. Australian B2B Data Appending solution adds all missing contact information of your prospects or customers to your existing business database.
Frederik Van Zande

New Google Analytics Segmentation Tools & How To Use Them | Get Elastic - 0 views

www.getelastic.com/analytics-segmentation-feature

google analytics segmentation statistics ROI

shared by Frederik Van Zande on 23 Oct 08 - Cached
  • Frederik Van Zande on 23 Oct 08
     
    As Avinash Kaushik says: Analyzing data in aggregate is a crime against humanity. … If you want to find actionable insights you need to segment your web analytics data. You need to separate out the various Sources, Behavior and Outcomes.
Frederik Van Zande

SEOmoz | Reddit, Stumbleupon, Del.icio.us and Hacker News Algorithms Exposed! - 0 views

www.seomoz.org/...hacker-news-algorithms-exposed

'hacker algorithms del.ico.us news' reddit stumbleupon

shared by Frederik Van Zande on 03 Jul 08 - Cached
  • Frederik Van Zande on 03 Jul 08
     
    It is greatly ironic that algorithms, the quintessential example of all that is not human, would be so fundamental to social media. Last week I wrote a post about how Google gathers user data. This week I continue by exposing how popular social media websites use algorithms to utilize user data. Although humans power social media, it is algorithms that provide the frameworks that make user input useful. As proven by the countless social sites online, finding the correct mix of participation and rules can be extremely difficult. Below are some of the algorithms that when combined with the right people have proven successful.
Frederik Van Zande

Usability News - Welcome to the Weekend Web - 0 views

www.usabilitynews.com/...article4775.asp

'mobile internet mobile preference research usage web' week weekend

shared by Frederik Van Zande on 02 Jun 08 - Cached
  • "At Google, we see the majority of our desktop traffic [in the US] during weekdays," says Matt Waddell, chief of staff for Google Mobile. "On mobile, the situation is completely reversed." Mobile browsing surged 89% in the past year, with mobile page views increasing by 127%, according to researcher M:Metrics. The increase reflects growing availability of all-you-can eat data plans and increasingly sophisticated handheld devices such as the Apple iPhone.
  • Frederik Van Zande on 02 Jun 08
     
    Welcome to the weekend Web, where people are spending a bigger slice of time online via wireless devices - and using a different set of sites than during the workweek. "At Google, we see the majority of our desktop traffic [in the US] during weekdays," says Matt Waddell, chief of staff for Google Mobile. "On mobile, the situation is completely reversed." Mobile browsing surged 89% in the past year, with mobile page views increasing by 127%, according to researcher M:Metrics. The increase reflects growing availability of all-you-can eat data plans and increasingly sophisticated handheld devices such as the Apple iPhone.
Frederik Van Zande

Google Analytics Blog: Benchmarking now available plus additional opt-in settings - 0 views

analytics.blogspot.com/...arking-now-available-plus.html

analytics benchmarking e-marketing google vertical_industry

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    a beta version of industry benchmarking and a data-sharing settings page. Both are designed to give our customers more choice and better control over their data.
Frederik Van Zande

SEOmoz | How to Use Search Engines & Web Data to Conduct Competitive Brand Analysis - 0 views

www.seomoz.org/...comparative-analysis-of-brands

e-marketing seo web

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    This week, the SEOmoz crew and I are heading to Pubcon in Las Vegas for one of the search industry's more advanced conferences. However, before departing, I felt an irresistable urge to do some coverage of a tough competition shaping in the world of search marketing...
Frederik Van Zande

Holiday Marketing Tips for Comparison Shopping Engines | Get Elastic - 0 views

www.getelastic.com/or-comparison-shopping-engines

e-commerce e-marketing e-shop holidays strategy

shared by Frederik Van Zande on 03 Nov 08 - Cached
  • Frederik Van Zande on 03 Nov 08
     
    Here are some holiday data feed management tips courtesy of the team at online retail merchandising technology provider, Mercent. This post is the fruit of a Twitter connection with Rick Galan, Strategic Marketing Manager of Mercent and ecommerce blogger. You can follow Rick on Twitter @rickgalan, or follow Jason Billingsley and me at @jbillingsley and @roxyyo respectively.
Frederik Van Zande

Total Search Marketing, Part 1 - 0 views

searchengineland.com/080702-071343.php

e-marketing international search local search natural search paid inclusion paid search seo

shared by Frederik Van Zande on 02 Jul 08 - Cached
  • Frederik Van Zande on 02 Jul 08
     
    It's been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the fact that it outperforms nearly all other types of online marketing.
Frederik Van Zande

Study: There is No Tipping Point, Blog Readers Are Skeptical - ReadWriteWeb - 0 views

www.readwriteweb.com/...y_there_is_no_tipping_poin.php

blog e-marketing influence skeptical study trustworthy

shared by Frederik Van Zande on 03 Apr 08 - Cached
  • Frederik Van Zande on 03 Apr 08
     
    A new study by Canadian research firm Pollara has surfaced data indicating that Malcolm Gladwell's popular theory about key influencers moving markets may not be valid. Gladwell's arguments in the 2000 book The Tipping Point had reached levels of cliche approaching The Wisdom of Crowds, in large part because of its seductiveness to marketers.
Frederik Van Zande

Conversion Improvements: A Primer for Getting Started | Practical eCommerce - 0 views

www.practicalecommerce.com/...s-A-Primer-for-Getting-Started

conversion optimization beginners guide guide

shared by Frederik Van Zande on 04 Mar 09 - Cached
  • Frederik Van Zande on 04 Mar 09
     
    The ecommerce business is partly a numbers game. And the object of the game is to increase your sales and profitability. You need to understand how your site's visitors are converted to buying customers. Not that you need to immerse yourself in the minutiae of data that many web statistics programs produce, but to reach your site's sales potential, you need to have an understanding of its key numbers and have a simple method for tracking them over time.
Frederik Van Zande

Tagging URLs for Better Tracking in Google Analytics | Practical eCommerce - 0 views

www.practicalecommerce.com/...r-Tracking-in-Google-Analytics

google analytics tagging analytics guide

shared by Frederik Van Zande on 16 Jul 09 - Cached
  • Frederik Van Zande on 16 Jul 09
     
    If you use Google Analytics, you have likely experienced its value in understanding your shoppers and how they interact with your site. But there are deeper levels of understanding to attain. If you start tuning the data you feed to Google Analytics by "tagging" your URLs, you can generate reports of your advertising campaigns and traffic sources, and therefore gain even more meaningful insights.
Frederik Van Zande

Neuromarketing » Emotional Ads Work Best - 0 views

www.neurosciencemarketing.com/...emotional-ads-work-best.htm

neuromarketing e-marketing advertisement advertising campaign emotional rational research best practice

shared by Frederik Van Zande on 04 Aug 09 - Cached
  • Frederik Van Zande on 04 Aug 09
     
    The idea that ads that engage us emotionally work better than those that don't might provoke a, "Well, duhhh!" reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don't believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here's the hard data…
Frederik Van Zande

Video Encoding Formats Compared - H.264 versus MPEG-4 - ReelSEO - 0 views

reelseo.com/encoding-formats-mpeg4-vs-h264

codec e-marketing online_video video

shared by Frederik Van Zande on 26 Apr 08 - Cached
  • Frederik Van Zande on 26 Apr 08
     
    Overview of MPEG-4 encoding format: MPEG-4 is a standard used to compress audio and visual data. The MPEG-4 standard is generally used for streaming media
Frederik Van Zande

SEOmoz | Hey Googlers - It's OK To Be Honest & Direct When Answering Questions - 0 views

www.seomoz.org/...irect-when-answering-questions

answers geotargeting google localisation questions seo serp

shared by Frederik Van Zande on 23 Jun 08 - Cached
  • Robert Longfield - 5:16 pm Q: Further on Geotargetting. I run a multinational site with about 12 different languages being supported. We are implimenting geotrageting so users are directed to the appropriate language page for their country. The concern of some is that Google may penalize me... John Mueller - 5:35 pm A: I would recommend not redirecting users based on their location. This can be a bad user experience. It's better to allow a user to choose his version based on his searches. Rand: Such brazen hypocrisy! Google can geo-target its search results, geo-target its homepage, geotarget many of its other service pages, but heavens forbid anyone else do it. This is ridiculous. Robert - I'd say to simply do a quick check before you redirect your users. If their browser accepts cookies, feel free to drop one, re-direct them to the appropriate page and let your user data, feedback and analytics tell you whether or not it's the best experience or not. If the browser doesn't take cookies, drop them on an international landing page that lets them choose their country/language - this will also work well for search engine bots (which don't accept cookies), and will be able to find all of your country-targeted content.
  • Frederik Van Zande on 23 Jun 08
     
    Rather than attack the content provided by the Googlers directly, I thought it would be more valuable to provide the answers from Google alongside the answers I would have given. Hopefully, in this fashion, I can better explain my fears about how Google is communicating with website owners and marketers.
Frederik Van Zande

Stop Google Analytics From Stealing Your Valuable AdWords Keyword Data | Get Elastic - 0 views

www.getelastic.com/xact-keywords-google-analytics

adwords e-marketing google optimization ppc seo

shared by Frederik Van Zande on 23 Jul 08 - Cached
  • Frederik Van Zande on 23 Jul 08
     
    Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding. There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn't report the actual phrase a shopper entered into the search bar, only the keyword phrase you are bidding on.
Frederik Van Zande

Are Your Analytics Causing You to Lose 30% of Your Sales? | FutureNow's GrokDotCom / Ma... - 0 views

www.grokdotcom.com/...g-you-to-lose-30-of-your-sales

analytics ROI google analytics data measurement traffic source

shared by Frederik Van Zande on 18 Jun 09 - Cached
  • Frederik Van Zande on 18 Jun 09
     
    Most companies measure keyword performance - and especially PPC keyword performance - based on one factor: did that word or phrase bring converting visitors to the site on the visit in which they converted.
Frederik Van Zande

Why E-Mail Subscribers Unsubscribe - eMarketer - 0 views

www.emarketer.com/Article.aspx

e-mail e-marketing subscription report unsubscribe data averages

shared by Frederik Van Zande on 17 Jun 09 - Cached
  • Frederik Van Zande on 17 Jun 09
     
    E-mail marketing is one of the more effective and less expensive ways to retain and engage customers. In fact, early this year comScore found that e-mail had a 4.4% sales conversion rate in the US. In a survey by MarketingSherpa and ad:tech, 44% of marketers said that e-mails to house lists had "great ROI." CMOs told Epsilon researchers that e-mail was the marketing tactic that they would cut last-but that doesn't mean subscribers don't cut e-mail newsletters. According to an Epsilon and ROI Research study, 55% of e-mail subscribers in the US and Canada unsubscribe from opt-in e-mails occasionally-and 14% do so frequently.
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