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Organizations take time to change and adapt. That's the one big lesson I've learned since I started in the web business back in 1994. It's easy to stand on the outside and pontificate about what needs to be done. It's much harder to drive the necessary change within an organization, no matter how well managed that organization is. And the larger the organization is the harder that change becomes.

Music futurist Gerd Leonhard has just released an informative video explaining what music 2.0 is and how the music industry should change to adapt to 'web 2.0' principles. The video is embedded below. Some of the themes are that control doesn't work (e.g. DRM and trying to control networking) and that music is meant to be shared. Even iTunes comes into some criticism - iTunes works great, says Leonhard, but it "is a locked community". Ultimately, Leonhard says that "open is king" and that "we have to give up on the idea of control and move to an open ecosystem in music." Check out the video!