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Measuring and Improving Cross-Sell and Upsell | Get Elastic - 0 views

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cross-sells up-sells e-shop e-commerce analytics ROI optimization

shared by Frederik Van Zande on 20 Jun 09 - Cached

Frederik Van Zande on 20 Jun 09

Cross-selling and upselling is a popular tactic among online retailers in hopes of increasing average order value, items per sale and improving customer service with relevant suggestions. Amazon shared that cross-sells were responsible for 35% of its sales in 2006! According to the e-tailing group's 8th Annual Merchant Survey Report (of 190 ecommerce executives), 55% of retailers will include cross-selling and upselling in their merchandising activities this year. But cross-selling and upselling is one of the most difficult activities to do well and effectively measure, as evidenced in the e-tailing group's findings:

<div class="cArrow"> </div><div class="cContentInner">Cross-selling and upselling is a popular tactic among online retailers in hopes of increasing average order value, items per sale and improving customer service with relevant suggestions. Amazon shared that cross-sells were responsible for 35% of its sales in 2006! According to the e-tailing group's 8th Annual Merchant Survey Report (of 190 ecommerce executives), 55% of retailers will include cross-selling and upselling in their merchandising activities this year. But cross-selling and upselling is one of the most difficult activities to do well and effectively measure, as evidenced in the e-tailing group's findings:</div>

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