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Not too long ago, I did a post on "Welcome" emails. Since I had to sign up for all those accounts - and newsletters - it only makes sense that I take a look at newsletter emails sent by ecommerce Web sites.

These four universal HTML email layouts are infinitely customizable, and are the basic layouts used by just about any email marketing campaign you can find. You can download these templates and tweak them to perfectly match your brand (be sure to check out how some MailChimp customers have used them below).

""We really love this new website you've built! Now we'd like to send out an email to all of our customers, friends and anyone, and it should look exactly like the website except with a spinning mailbox at the bottom, and have my photo, and my cat's photo…" Ever had that conversation with a client? You've built plenty of websites in your time and could knock off a blog template in your sleep, but HTML email? Seriously? HTML email has the reputation (often well deserved) of being a horrible design medium."

E-mail marketing is one of the more effective and less expensive ways to retain and engage customers. In fact, early this year comScore found that e-mail had a 4.4% sales conversion rate in the US. In a survey by MarketingSherpa and ad:tech, 44% of marketers said that e-mails to house lists had "great ROI." CMOs told Epsilon researchers that e-mail was the marketing tactic that they would cut last-but that doesn't mean subscribers don't cut e-mail newsletters. According to an Epsilon and ROI Research study, 55% of e-mail subscribers in the US and Canada unsubscribe from opt-in e-mails occasionally-and 14% do so frequently.

Successful companies know the importance of customer service. The Internet empowers customers who easily switch to suppliers with good customer service.

Mailing list content must be ultra-short. Provide separate email addresses for subscribing and unsubscribing and include info on how to get off in every mailing list message. Improved usability increased subscriptions by 128% in one case study.