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Keith Wasser

Twitter Offers Mobile Ads Beyond Twitter In Bid for Revenue | Digital - Advertising Age - 0 views

adage.com/...292679

Social Mobile

shared by Keith Wasser on 21 Apr 14 - No Cached
  • Keith Wasser on 21 Apr 14
     
    Twitter is rolling out a new app install ad exchange across other associated social media platforms through a program called MoPub wherein advertisers will be able to bid on ads that allow users to directly install apps through the ad.
Anthony Feggans

DAA Releases Creative Specs for Placing Ad Icon on Mobile Ads | Adweek - 0 views

www.adweek.com/...hould-appear-mobile-ads-156813

mobile ads

shared by Anthony Feggans on 15 Apr 14 - No Cached
  • Anthony Feggans on 15 Apr 14
     
    That little blue arrow in mobile ads now have official guidelines.
paigekeenan

A 2014 Social Media Guide | Social Media Today - 0 views

socialmediatoday.com/...-new-trends-and-solutions-live

social social media marketing ads

shared by paigekeenan on 22 Apr 14 - No Cached
  • paigekeenan on 22 Apr 14
     
    The article is targeted for businesses and how they should be using social media for marketing. They seem to like the idea of ads on social media especially if their videos ads.
  • paigekeenan on 22 Apr 14
     
    The article is targeted for businesses and how they should be using social media for marketing. They seem to like the idea of ads on social media especially if their videos ads.
shawgravitt

5 Social Media Advertising Trends to Watch for in 2014 - 0 views

searchenginewatch.com/...ng-Trends-to-Watch-for-in-2014

Social advertising

shared by shawgravitt on 15 Apr 14 - No Cached
  • shawgravitt on 15 Apr 14
     
    More ads to come to the popular social media websites. New ways of supplying them and the need for more revenue will cause an increase in the ads that we see on social sites. Some ads we may not notice due to the 'organic' layout of them.
Anthony Feggans

Facebook, Google and Twitter May Be Threatening Rewards-Based Mobile Ads | Adweek - 0 views

www.adweek.com/...ewards-based-mobile-ads-155598

mobile ads gaming rewards

shared by Anthony Feggans on 15 Apr 14 - No Cached
  • Anthony Feggans on 15 Apr 14
     
    Rewards-Driven mobile ads
shawgravitt

Timing is everything -- and mobile advertising is no different | GamesBeat | Games | by... - 1 views

venturebeat.com/...le-advertising-is-no-different

mobile advertising

shared by shawgravitt on 10 Apr 14 - No Cached
Greg Steen liked it
  • shawgravitt on 10 Apr 14
     
    timing when and where your ad shows up in mobile can be the most important part of the ad.
  • Greg Steen on 15 Apr 14
     
    This is a dense article but for that reason, all the more important to read carefully. This part surprised me in a good way: "By waiting until the user has finished their activity, closing an app, or is switching to another task and then showing a relevant, media-rich full screen, a Postitial ad to say "thank you and this session was sponsored by brand X" has proven to be around five times more engaging than traditional interstitial advertising."
Herb Torres

Stunning Air France Ads are Ready for Take Off - The Fox Is Black - 0 views

www.thefoxisblack.com/...nce-ads-are-ready-for-take-off

ads design advertising

shared by Herb Torres on 20 Apr 14 - No Cached
Greg Steen liked it
  • Herb Torres on 20 Apr 14
     
    Really really cool ads!
  • Greg Steen on 22 Apr 14
     
    Looks like a great foundation for the "360 campaign" they promise - hopefully they deliver some memorable expressions of it beyond the initial work.
Morgan Mack

New Ad Platform Syncs Up Mobile And TV Ads - PSFK - 0 views

www.psfk.com/...xaxis-second-screen-ads.html

mobile advertising

shared by Morgan Mack on 28 Apr 14 - No Cached
  • Morgan Mack on 28 Apr 14
     
    This is an interesting new tactic for advertisers. I don't know how I'd feel if ads decided to pop up places I didn't expect them, but it's a unique way to get people to pay attention.
Sadie Thow

Programmatic Is Eating the (Advertising) World | Re/code - 0 views

recode.net/...s-eating-the-advertising-world

code advertising

shared by Sadie Thow on 09 Apr 14 - No Cached
  • Sadie Thow on 09 Apr 14
     
    Skip to the ninth paragraph and you'll still get the gist. This one's about programmatic advertising. Which is helpful because that's all mobile ads are.
  • Greg Steen on 15 Apr 14
     
    Ninth paragraph indeed: I actually clipped this quote before I noticed you had said that: "Actually, the opposite is true. Programmatic is expanding because it allows advertisers to pay more for ads, and to be happy about the fact that they're doing it. We are in the midst of a multiyear transition in which it feels like ads are cheaper, but ultimately the cost of advertising is going up."
  • Greg Steen on 15 Apr 14
     
    It increases efficiency and effectiveness. I can tell you feels really good when you get big result numbers back on a campaign.
Anthony Feggans

Yahoo! Motion Ads Deliver Impactful Creative Opportunities | 360i Digital Agency Blog - 0 views

blog.360i.com/...pactful-creative-opportunities

social media social brands

shared by Anthony Feggans on 22 Apr 14 - No Cached
  • Anthony Feggans on 22 Apr 14
     
    motion ads from yahoo show promise in allowing banners to have more interaction with online platforms beyond just being a banner at the top, or side, or bottom, running on loop without really invading the space.
  • Greg Steen on 22 Apr 14
     
    I forget what these are called, but that style of photo: one smooth animation element - it was going around design blogs a couple of years ago. I see this as culturally inspired / evolved from the rising popularity of animated GIFs over the past couple of years.
paigekeenan

Do social media ads really work? We put them to the test! - 0 views

www.techhive.com/...-we-put-them-to-the-test-.html

Social Mobile technology advertising Social Media media

shared by paigekeenan on 13 May 14 - No Cached
  • paigekeenan on 13 May 14
     
    I hate facebook ads. There are about 5 completely random ones on a page, but then their is that one of something you googled about 10 minutes ago or even last week. It's pretty creepy, but I also hate to admit that it works. A bike keeps popping up on my facebook ads side bar, and I really may break down and buy it if I see it again.
shawgravitt

Online Display Ads: The Brand Awareness Black Hole - 0 views

www.forbes.com/...the-brand-awareness-black-hole

media contentmarketing

shared by shawgravitt on 13 May 14 - No Cached
  • shawgravitt on 13 May 14
     
    content marketing is the next thing to focus on. display ads do not get the job done so the move is now to more and more content.
paigekeenan

6 Reasons why Twitter Geolocation is a really, really bad idea - The Next Web - 0 views

thenextweb.com/...s-twitter-geolocation-bad-idea

geolocation web app

shared by paigekeenan on 15 Apr 14 - No Cached
  • paigekeenan on 15 Apr 14
     
    This article talks about social media and how they've started adding a geolocation feature. It presents some scary features due to that. The user is essentially alerting anyone who reads that tweet where they are, or if they're not at home making it easier for robberies or other crimes.
  • paigekeenan on 15 Apr 14
     
    This article talks about social media and how they've started adding a geolocation feature. It presents some scary features due to that. The user is essentially alerting anyone who reads that tweet where they are, or if they're not at home making it easier for robberies or other crimes.
Keith Wasser

News App Circa Looks to Native Ads for First Revenue Stream - 0 views

adage.com/...292050

Mobile

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Article is about the news reader app Circa and its plan to implement advertising into its platform. The company plans to introduce full screen banners as well as sponsored posts.
  • Greg Steen on 15 Apr 14
     
    Native ads - basically like magazine advertorials - are becoming big business but I hope there is attention to quality and entertainment. Traditional advertorials have always sucked IMO.
Urs L

Facebook Will Needs Permission From WhatsAppers To Use Data - 1 views

techcrunch.com/...whatsapp-privacy

Mobile Technology Social permission Users

shared by Urs L on 11 Apr 14 - No Cached
  • Urs L on 11 Apr 14
     
    This is a very big deal - most times when apps get bought out, their privacy policies are largely dismissed or completely changed. Due to the massive popularity and international use of WhatsApp, this is not a possibility. So the question is, if there will be no ads or information selling, how will Facebook make a profit with this aquisition? How can we as interactives sell this product?
  • ...1 more comment...
  • Urs L on 11 Apr 14
     
    This is a very big deal - most times when apps get bought out, their privacy policies are largely dismissed or completely changed. Due to the massive popularity and international use of WhatsApp, this is not a possibility. So the question is, if there will be no ads or information selling, how will Facebook make a profit with this aquisition? How can we as interactives sell this product?
  • Greg Steen on 15 Apr 14
     
    Yeah, Facebook is notoriously uninterested in people's privacy, but they seem to be in a bit of a bind here. Of course Zuckerberg has always said "the revenue funds the product, not he other way around" - in direct contrast to basically every company ever.
  • Greg Steen on 15 Apr 14
Urs L

NBA's Social Media Activity Soars In Connection With NBA Cares Campaign - Forbes - 0 views

www.forbes.com/...ection-with-nba-cares-campaign

nba social media activity connection campaign technology Social content

shared by Urs L on 22 Apr 14 - No Cached
  • Urs L on 22 Apr 14
     
    The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)
  • Urs L on 22 Apr 14
     
    The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)
Anthony Feggans

Meredith Partners With Kiip for Branded In-App Rewards - 1 views

www.adweek.com/...iip-branded-app-rewards-155725

Gaming

shared by Anthony Feggans on 29 Apr 14 - No Cached
  • Anthony Feggans on 29 Apr 14
     
    Possibly the start to reward-based mobile ads, gaming ads in a way that provides actual payoff in tangible items for consumers beyond bragging rights, in terms of gaming ads.
paigekeenan

A Guide to Ads on Tumblr - What's New and What's Next - 0 views

www.clickz.com/...blr-what-s-new-and-what-s-next

Social technology social media advertising tumblr trends

shared by paigekeenan on 06 May 14 - No Cached
  • paigekeenan on 06 May 14
     
    Tumblr is huge right now. It's basically a blogging platform. Ads have worked their way into small gifs or images that the users love to look at already. It seems like a wise move for advertising and one in which they really understand their audience
Sadie Thow

Shuttersong and PR Photos Team up for Singing Shareable Pics - 0 views

socialnewsdaily.com/...-up-for-singing-shareable-pics

shared by Sadie Thow on 09 Apr 14 - No Cached
  • Sadie Thow on 09 Apr 14
     
    Reminds me of ads on some of the digital radio services. Single still image paired with a spot.
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