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Keith Wasser

Apple Bringing New Full-Screen Video iAds to Mobile Apps - 0 views

adage.com/...291985

Mobile

shared by Keith Wasser on 13 Apr 14 - No Cached
  • Keith Wasser on 13 Apr 14
     
    Discusses initial details of Apples plans to introduce in-app video ads. Where currently a user has to click a banner within an app in order to view the advertiser's video, the article reports that now videos will play automatically within an app. Sounds annoying as hell.
Anthony Feggans

Instagram-Omnicom Deal Signals the Future of Digital Advertising | Adweek - 0 views

www.adweek.com/...ure-digital-advertising-156308

mobile brands advertising

shared by Anthony Feggans on 15 Apr 14 - No Cached
  • Anthony Feggans on 15 Apr 14
     
    Visual brands, visual ads.
Anthony Feggans

Top 7 Reasons Why Mobile Ads Don't Work | Adweek - 0 views

www.adweek.com/...hy-mobile-ads-dont-work-153202

mobile advertising

shared by Anthony Feggans on 15 Apr 14 - No Cached
  • Anthony Feggans on 15 Apr 14
     
    A listing of a contrarian opinion regarding the growing trend of mobile advertising.
Sadie Thow

Social Media Saturday: Facebook Begins Unpacking Its App, Twitter Introduces More Ad Pr... - 0 views

www.latinpost.com/...-reaches-300-million-users.htm

facebook twitter linkedin china infographic

shared by Sadie Thow on 19 Apr 14 - No Cached
  • Sadie Thow on 19 Apr 14
     
    Point about LinkedIn in the Chinese market was interesting. But really just like the infographic at the bottom of the article.
Sadie Thow

Facebook Buries Posts From Brands - 0 views

bits.blogs.nytimes.com/...is-facebook-too-big-to-care

Facebook brands posts

shared by Sadie Thow on 22 Apr 14 - No Cached
Greg Steen liked it
  • Sadie Thow on 22 Apr 14
     
    Core of the article: "Facebook has changed its algorithms over the last couple of years to highlight more posts by individuals and bury posts from brands - unless, of course, a brand wants to pay for ads to promote its posts."
  • Greg Steen on 22 Apr 14
     
    This is a topic I want to make sure to cover today. Both this specific issue on Facebook and the broader shift of the major social platforms towards native advertising and other marketing partnerships.
paigekeenan

Map Shows Where 220mph Trains Would Go in the U.S. - 0 views

mashable.com/...high-speed-rail-map

technology advertising culture trends

shared by paigekeenan on 06 May 14 - No Cached
  • paigekeenan on 06 May 14
     
    These fast trains would potentailly change the way we advertise. It could be anything from speacilzed ads based on where the train currently is, items available on the train, to ads for the destination of where the train is going
Sadie Thow

Tracking Your Online Activity Across Devices - 1 views

venturebeat.com/...-it-doesnt-like-the-word-track

drawbridge tracking devices

shared by Sadie Thow on 09 Apr 14 - No Cached
Greg Steen liked it
  • Sadie Thow on 09 Apr 14
     
    I know, I know. This is old - in internet time - but didn't know this existed. Interesting how information collected on different devices can be used interchangeably.
  • Greg Steen on 15 Apr 14
     
    What is most interesting to me about this is the potential for storytelling - think of it like a play where the first act is inside a mobile banner, the second act is in a web banner and the third act is served via Netflix video ad.
Sadie Thow

Facebook Adds Nearby Friends - 0 views

blog.sfgate.com/...ool-to-discover-nearby-friends

nearby friends facebook

shared by Sadie Thow on 19 Apr 14 - No Cached
Greg Steen liked it
  • Sadie Thow on 19 Apr 14
     
    Hmmm, yeah, this seems like it will create way more problems than solve. Definitely more creepy than helpful.
  • Greg Steen on 22 Apr 14
     
    I don't know - I think they have the right idea here. It will definitely require finely honed features to let people toggle visible / invisible easily and to customize groups of people for different days / times / situations. And probably a lot of features I'm not thinking of. But I think the general concept is on point.
paigekeenan

Skittles: Gif Rap the Rainbow | Ads of the World™ - 1 views

adsoftheworld.com/...skittles_gif_rap_the_rainbow

Gaming advertising technology social

shared by paigekeenan on 29 Apr 14 - No Cached
  • paigekeenan on 29 Apr 14
     
    Part of a campaign for Skittles by BBDO toronto. A highly ammusing project that involved combining funny gifs and raps to send to your friends for the holidays
Morgan Mack

Life Jacket Maker's Chilling Site Makes You Feel Like You're Drowning | Adweek - 1 views

www.adweek.com/...you-feel-youre-drowning-157228

gaming advertising

shared by Morgan Mack on 28 Apr 14 - No Cached
  • Morgan Mack on 28 Apr 14
     
    Gamification with an edge. This is my favorite recent game thing.
Anthony Feggans

Facebook Unveils Four New Targeting Options for Advertisers | 360i Digital Agency Blog - 0 views

blog.360i.com/...ons-impact-future-ad-campaigns

facebook social media

shared by Anthony Feggans on 22 Apr 14 - No Cached
  • Anthony Feggans on 22 Apr 14
     
    New ways for advertisers to market to their audience through facebook
Sadie Thow

Digital Trends to Watch for in Advertising - 0 views

www.businessinsider.com/atch-for-in-advertising-2014-3

culture advertising technology social Mobile

shared by Sadie Thow on 06 May 14 - No Cached
  • Sadie Thow on 06 May 14
     
    Yikes! That's a lot of $$$ "Advertisers will waste a total of $11.6 billion on ads seen only by bots programmed to impersonate human traffic."
Sadie Thow

Trends Shaping Asia's Ad Industry - 0 views

www.businessweek.com/...ing-asias-advertising-industry

Mobile social culture advertising Asia

shared by Sadie Thow on 06 May 14 - No Cached
  • Sadie Thow on 06 May 14
     
    Okay, okay this is a video -- not an article. But I like it. Shows the difference between the Asian market and that of the West. HALF the world's social and mobile use is in Asia, so that part of the world is kinda of important to pay attention to.
paigekeenan

How Advertising Manipulates Your Choices and Spending Habits (and What to Do About It) - 0 views

lifehacker.com/...habits-and-what-to-do-about-it

Social culture advertising media

shared by paigekeenan on 13 May 14 - No Cached
  • paigekeenan on 13 May 14
     
    I had to read past the opinion of this article. (Writer doesn't seem to like advertising much) But I was able to find many truths in it. It talks about the way we now receive ads. Many times without even noticing it. It's on our favorite tv shows, movies, etc. It's also wonderful events that are put on for the community, and then sponsered by "so and so" company. This article does pinpoint just how advertising is everywhere and how it's being shown.
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