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Brian Massey

Landing Page Makeover Clinic #27: HiddenSoy.com | Copyblogger - 0 views

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    Good case study on landing page development.
Brian Massey

Feng-GUI - Effectively Analyze Attention and Attraction in Visuals - 0 views

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    Similar to AttentionWizard, Feng-GUI evaluates attention of images.
Brian Massey

Call To Action Buttons: Does Size Matter? « Get Elastic Ecommerce Blog - 0 views

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    Evaluation of button testing
Brian Massey

Google Website Optimizer Plugin | ContentRobot - 0 views

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    Wordpress plugin handles the details of using Google Website Optimizer on your blog.
Brian Massey

How to Effectively Manage the Content Marketing Process | Content Marketing Institute - 0 views

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    Content is the best way to improve your conversion rate overall. This is a great primer for those marketing departments that are committing to this powerful strategy.
Brian Massey

Increase conversion rate by making your site ugly. . . « Conversion Voodoo De... - 0 views

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    Many have contemplated the counter-intuitive ability of "ugly" sites to win huge market share - think eBay.com, Amazon.com, DrudgeReport.com, PlentyofFish.com, CraigsList.org, MySpace.com, or usability expert Jakob Nielsen's Useit.com.
Brian Massey

Local And Metro Newspapers With Paywalls | paidContent - 0 views

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    From Raj
Brian Massey

Mockingbird | Wireframes on the fly - 0 views

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    Create wireframes in a collaborative space.
Brian Massey

MyBabyOurBaby.com - 0 views

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    This is a great example of a Humanistic home page and Web site.
Brian Massey

Web Analytics Videos - 0 views

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    Interesting Videos for beginners. Includes Google Analytics and Web Optimizer how-tos.
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    Save Bookmark
Brian Massey

:: Web Analytics Conversations: Spring 2008 Edition :: immeria :: web analytics blog by... - 0 views

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    Great source for Web Analytics resources.
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    Save Bookmark
Brian Massey

Improving the usability of your website - 0 views

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    Tips and blogs for usability
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    The first rule of usability: "Know thy user" which is my primary job.
Brian Massey

Startup Metrics for Pirates » SlideShare - 0 views

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    Great presentation at SXSW
Brian Massey

Email Insider - 0 views

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    Best Practices For UnsubscribingPosted March 5th, 2008 by Bill McCloskey <!--{PS..0}--> John Engler of Unsubcentral had some great comments based on my article last week and the problems I was having unsubscribing from a newsletter. I'm providing them verbatim with his permission…. Read the rest of this entry » v
Brian Massey

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&forwarddg=1&art_aid... - 0 views

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    Shimon Sandler offers some tips for linking phone orders to search campaigns, ranging from simple (using a pay-per-call provider) to more involved (setting up a database of unique promo codes tied to specific keywords).

    You can create a unique landing page for each product that features a different phone number for each of the engines, or add a promo/reference code to each product page and train your phone sales reps to ask for and record this code for every order.

    Sandler says that you can also put a printable coupon on each landing page that consumers need to redeem in-store, or try an IVR phone system that tracks phone calls and their sources. - Read the whole story...
Brian Massey

MarketingSherpa: How to Get Better SEO Traffic: 4 Strategies to Increase Leads 58% - 0 views

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    There's nothing new here, but a nice summary of SEO and conversion basics.
Brian Massey

Conversion Stats Free Checkout Tracking - 0 views

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    Great if you're using Google Checkout of Paypal for merchant account.
Brian Massey

www.automatedconversionspro.com - 0 views

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    An online conversion strategy using chat.
Brian Massey

PowerReviews Solutions for Customer Reviews - 0 views

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    Inexpensive on-page reviews like Bazaarvoice
Brian Massey

How to Create Reader Profiles/Personas to Inspire and Inform Your Blogging - 0 views

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    Personas ProBlogger style
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