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Juxtaposition, or "where" something is placed on a Web page has lots to do with "what" you say on that page. I find that I can only develop copy and headings so far before I have to see how they will interact on the page. I have to do a mockup. Well, there is another place that our titles and copy show up, and it is a very competitive context: Search Engine Results Pages (SERPs). So, I was glad to find this handy little tool that let me see what my title, description and URL look like on a Google SERP. Now if only @SEOmofo could add the the page preview feature as well for a complete picture

The steps we take as conversion optimizers look suspiciously like designers. Each of theses steps can use more data, though:User PersonasJob StoriesUsability TestingAffinity Mapping2x2 AnalysisProblem DefinitionIdeate & CreateMockupsPrototypeValidateOur task is to execute on this with high frequency and make small changes as we go to learn what moves the needle.

Create wireframes in a collaborative space.