Group items tagged

Wordpress themes often work against the Conversion Scientist. Too often they don't offer important templates, such as landing pages that work without navigation and sidebars, landing pages that incorporate video and more. I have built pages with both Thesis and Genesis, and currently Thesis is my preference. However, Genesis plus Premise is also working for me.

Wordpress plugin handles the details of using Google Website Optimizer on your blog.

Regular expressions rear their ugly head in more and more places. Google Analytics is just one.

For me the regular expression showed up in the excellent Yoast SEO plugin for Wordpress. I needed to redirect a URL that had parameters, like this:

http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250

To do this, I could not use a regular redirect, as everything after the ? would be stripped away. I needed to use a Regular Expression Redirect. However, this sort of thing -- using query parameters -- wasn't covered in any of the Yoast documentation.

This article gave me the hint I needed, and the technique that ended up working. To summarize, I used the following regular expression to match my URL with the parameters:

^\/conversion-upside-report($|\/.*$)

The parentheses save the matching contents into a variable, which I can access using $1 in the new URL, like this:

resources/conversion-rate-optimization-calculator/upside-report/$1

It worked great. Give it a try: http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250

Thanks to Himanshu.

I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.

Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.

Consistency is key in conversion. Automation helps us stay consistent. That is why I like this article from Christopher S. Penn. Best takeaway: Install "Shortcode Exec PHP"

I'm delivering the Keynote at Converge Conference 2010 by Printing Industries of America

Quality Backlinks are one of the MOST IMPORTANT factors to be considered to rank any website HIGH in popular search engines like Google, Yahoo and MSN. We all know that Directory Submission, Article Submission, Social bookmaking or Blog posting is one of the most important ways to build incoming links to a website from a related page.

Thousands of directories are available on the Internet to connect you with a number of sites. Some Paid and some Free online directories are available for this purpose. Some directories take one time fee while some take reoccurring fee. When you make a submission to a paid or free directory, then your site is also accessible with these sites by the search engine. By directory submission, you can be confident of getting traffic on your site. In this way you can enhance the Google Page Rank for site as well as your SERP also grows up. Directory Submission helps in creating relevant and long lasting link building.

Nice summary of my ProductCamp Austin presentation.

Some good data on QR code and smartphone usage.