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Brian Massey

Google Website Optimizer Plugin | ContentRobot - 0 views

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    Wordpress plugin handles the details of using Google Website Optimizer on your blog.
Brian Massey

Installing Website Optimizer if you use Google Analytics: Unofficial Google Analytics Blog - 0 views

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    Using Google Analytics and Website Optimizer together
Brian Massey

Help CRO Beat SEO with Powerful Tweetable CRO Quotes - 0 views

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    The echo chamber is alive and well in the Conversion Optimization world. @richpage has noticed how few of us are searching for CRO and "conversion rate optimization" on Google. What gives?

    To quote Bryan Eisenberg, "Most websites don't have a traffic problem. Every site has a conversion problem."

    If you're waiting to put conversion optimization to work on your site, the least you can do is help us spread the word. Click through for some very interesting statistics.
Brian Massey

Google Tweaks AdWords To Give Landing Page Quality More Weight - 0 views

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    Conversion math is sometimes hard to understand. How can really small increases in website conversion rates LOWER the cost of all f my marketing? Well, that is a discussion for another time. Now you don't have to think so hard about it.

    Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don't have to be a math genius to figure out the importance of conversion optimization anymore.
Brian Massey

15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization - 0 views

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    This is a great tour of Google Analytics' best features, some of which may be new to you.
Brian Massey

25 Ways to Increase Online Sales Without Spending a Penny - 0 views

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     @richpage offers up 25 things you can do to impact your conversion rate. Not all of these are really "free" when you consider the cost of time and effort. None of them require sending money to an ad network or Google or an agency.

    My favorites are: #7 State your value proposition clearly #8 Create landing pages for your PPC ads #13 Run an A/B test for the subjet line of your next email #18 Improve your webpage load time #22 Discover what your visitors are really doing using CrazyEgg
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