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This is a fabulous way of looking at your Pay-per-click (PPC) ad spend. The concept of a "marketin clearning" price range draws into sharp focus the importance of lowering your acquisition costs to participate in more search traffic and remain profitable.

Of course, the best way to lower your acquisition cost is to increase the conversion rate and average order value of your website. 

Landing pages are a key strategy for monetizing your investment in pay-per-click ads. Here's some evidence of the importance of having landing pages with text that Google can read.

While our landing pages are for humans, we must remember that Googlebot is a visitor as well.

 @KISSMetrics makes the point that plain is the new sexy; conventional websites sizzle. This article offers scientific proof that we consider a website "sexy" if it presents information as we expect it. You don't need to pay a creative team to come up with a unique site. In fact you will probably have to reel them in a bit once you've completed this article.

YouTube is a challenging environment for Conversion Scientists, despite @purnavirji 's optimism. Video is an amazing way to communicate, so we must pay attention to the second biggest search engine on the planet. Purna's advice includes strategic as well as tactical advice, and I found it very helpful.

by @chiefmartec It's time to stop making excuses. Most interesting to me is the UX Fund, that invested in companies commited to design and user experience. They outpaced the market by over the past five years. Scott also puts a nail in the excuses: "We want to be simple, like Google", "It pays to be cheap," and "The CMO doesn't get it."

 @bennyblum We don't champion conversion for the fun of it, although it is fun. We do it because it makes us money on the bottom line and gives us leverage when finding more traffic.

Marketing Land's Benny Blum lays out the things you should do to find this leverage for your online advertising, SEO and PPC. Determine: What's a visit worth? Design for Conversion Get Your Message Right Establish an Organic Strategy

 @Avinash Kaushik has a unique ability to make analytics human. I don't share many analytics posts with you, as I don't want to scare you off. But I fear I may be underestimating you.

Here are ten very good ways to get to know your visitors through Google Analytics. I believe you will be energized and excited if you open these reports in your own Google Analytics account.

This is a great way to start appreciating your visitors in ways that will make your site more successful.

Comic book ads as PPC inspiration. I love the unexpected, and Ben Settle has one for us. Look for "comic book classified scans" link.

Great summary of our panel at PubCon Las Vegas

Shimon Sandler offers some tips for linking phone orders to search campaigns, ranging from simple (using a pay-per-call provider) to more involved (setting up a database of unique promo codes tied to specific keywords).

You can create a unique landing page for each product that features a different phone number for each of the engines, or add a promo/reference code to each product page and train your phone sales reps to ask for and record this code for every order.

Sandler says that you can also put a printable coupon on each landing page that consumers need to redeem in-store, or try an IVR phone system that tracks phone calls and their sources. - Read the whole story...

From Raj

This is a great example of creating a MVNP (Maximum Viable Non-Product) to test your market and marketing.