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 @copyblogger Here are the five most persuasive words we can use. Indivdually, each of these words appeals to a certain kind of person. If we use the Eisenberg Modes of Persuasion as a guide, we can assign each to a different mode.

"You" - Humanists are relationship oriented. When your voice shifts from "We" and "our company" and you speak to them in the first person, it feels more human -- and more Humanistic.

"Free" - This word appeals to the Spontaneous reader. These visitors are just looking for an excuse to take action.

"Because" - Methodicals want to understand the details. They make decisions deliberately and logically. Credible proof is important.

"Instantly" - This also appeals to our Spontaneous reader, who wants immmediate gratification.

"New" - This appeals to the Competitive, who wants to know what will make them better. New technologies, new versions, new looks get their attention.

So, two of the words are very Spontaneous, and we tend to act spontaneously when we've decided to buy something. "Free" and "Instantly" are bottom of the funnel words.

Read the research in this excellent post.

This is a great example of a Humanistic home page and Web site.