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In their own words:8. Conversion Sciences Blog Conversion Sciences is another A/B testing conversion optimization agency that has stood the test of time (it was founded in 2007). In this blog you can find some remarkable and noteworthy ideas about A/B testing and conversion optimization. What to read: AB Testing JavaScript: Great Power, Great ProblemsHow to Avoid Mobile-Friendly Redesign DisastersAB Testing Inspiration: Using Emotional TriggersHow Google Reviews Drive Conversions for Local Businesses

Inexpensive on-page reviews like Bazaarvoice

Why is conversion testing important? Well, get 12 experts in a room and you'll not find a great deal of agreement on what is right and wrong with a web page.

I will add that, had we all been given access to analytics, we would have come to some more common conclusions. Measure and test.

For the Online Service, the home page is a Landing Page. It's job is to sell the trial. Here is a good example of an effective home page, complete with the opinions of fourteen smart conversion marketers.

 "57% of customers will abandon a web page if it takes more than 3 seconds to load." This is just one of the interesting factoids found in this heartbreaking infographic.

You'll learn the eight primary factors that cause potential customer to abandon your site.

What is the impact of reviews on the purchase decision? It's in there.

Finally, discover what website factors make buyers buy more.

Then, have a conversation with us to find out how to harvest more revenue from your site. Your first call is free.

 "57% of customers will abandon a web page if it takes more than 3 seconds to load." This is just one of the interesting factoids found in this heartbreaking infographic.

You'll learn the eight primary factors that cause potential customer to abandon your site.

What is the impact of reviews on the purchase decision? It's in there.

Finally, discover what website factors make buyers buy more.

Then, have a conversation with us to find out how to harvest more revenue from your site. Your first call is free.

This is a good overview of design trends from 2016. Not all of these trends are good ideas from a conversion optimization standpoint.

Scroll Animations, Large Thematic Images, Animated Micrinteractions, and Brutalism are probably hurting conversion rates.

The author makes a very important point: "this sort of experiment requires thorough research and in many cases the final result comes via several iterations tested and analyzed in terms of usability and visual perception."

Loved the concept of type 1 and type 2 decisions.

The greatest threat to the accuracy of your analytics data is inconsistent implementation. Too often, Javascript "Tags" are left off of some pages, put on some pages twice or simply implemented wrong. And, as your site changes, more inconsistencies are created.

This affects more than just analytics tools. Advertising networks, ratings and review systems, user feedback systems and more rely on properly implemented javascript tags.

The promise of "Tag Managers" is that you can put one set of code on all of your pages, and then control, monitor and edit the javascript for all of these tags in one place, using rules to determine which tags get placed on which pages. It's another way for marketing to monitor the implementation of online systems without being beholden to IT.

Yay!

So, how are the biggest ecommerce companies using Tag Managers? Here's your answer.

Earlier this week, one of our partners sent over some copy for me to review. In one of the headlines, they had used the term "end-to-end," as in, "An end-to-end solution for your problem."

I told them that terms like "end-to-end" are cliche, and have basically lost all meaning because of overuse. My friend asked, "Why is that?"

This article from Copyblogger answers that question. Our brains are designed to filter out the familiar, the predictable or what is perceived as familiar and predictable.

Read on to find out how you can save your copy from the parts of the brain that keep your messages from getting in.

This is one ambitious post, but it's chock full of examples.

Take some time during the holidays to review the advice in this post.

I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.

Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.

When collecting data is so inexpensive and easy-to-do, we can no longer suffer old methods of becoming excellent at our jobs.

'A 2014 review of 88 previous studies found that "deliberate practice explained 26% of the variance in performance for games, 21% for music, 18% for sports, 4% for education, and less than 1% for professions. We conclude that deliberate practice is important, but not as important as has been argued." '

Data science in the season of US poitics. Good resources for mining text for test hypotheses. Good for chat transcripts, phone logs, reviews, etc.

Kinds of user tests include Explorative, Assessment and Comparative. The article discusses "Hallway Testing", "Remote Usability Testing", "Expert Reviews", "Paper Prototype Testing", and "Thinking Aloud".

While we never do tests to achieve social virality, I think we can learn something from how people interact with images on social networks.

Don't take the results of this report as meaning that you should make the images on your website animated or vertical or eliminated. You may find the exact opposite for more engaged audiences.

Instead, add this bit of information to your knowledge base when testing social campaigns. You may want to test image orientation, brightness or animation.

But always test to the bottom line.

Analytics tools comparison from conversion rate experts.