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Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.

Greate tips for conversion from GrokDotCom

Wonder what your conversion rate should be? @PhillyMktgLabs takes a stab at some categories. NOTE: These conversion rates are unacceptible!

In my new book -- see preview on Facebook -- I isolate five conversion signatures, one of which is right for your website. One is the Site as a Service signature, and the first conversion strategy is "Turn Visitors into Tryers."

This case study bears out the importance of that strategy. SaaS sites have an advantage over ecommerce sites in that their visitors can try the product right there on site. Why not offer a trial? Find out the other strategies in a free video introducing the book's core concepts.

Whenever someone writes an article about Conversion Consultants (like us), we are always nervous that we might cross some of these lines.

We know that we have made these mistakes in the past.

The issue is exacerbated when the author is someone like Amy Africa, who has the experience and likes to tell things like they are. Her middle name could be "Frank".

I'm happy to report that we have evolved beyond these "lies" and firmly embrace the matching truths.

If you are looking for someone to guide your optimization efforts, have a conversion with a Conversion Scientist.

This is a fabulous way of looking at your Pay-per-click (PPC) ad spend. The concept of a "marketin clearning" price range draws into sharp focus the importance of lowering your acquisition costs to participate in more search traffic and remain profitable.

Of course, the best way to lower your acquisition cost is to increase the conversion rate and average order value of your website. 

I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.

Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.

We believe that mobile traffic is every bit as important as desktop traffic. Many businesses walk away from their mobile traffic because it doesn't convert well. This is a mistake.

Two points found in this article drive the point home:
App and Mobile Functionality (sucks)Mobile Represents a Different Type of userSpend some time on your mobile site. Don't just create a responsive version of your desktop website.

Here is another tool in the arsenal of the Conversion Scientist. PURE: The "Pragmatic Usability Rating by Experts" Who names this stuff?

Why do business owners rely on the "expertise" of designers when designers repeatedly fail to improve websites? Because the errors in the system get lost in the blame game. This is the gift of complexity. "People who are bred, selected, and compensated to find complicated solutions do not have an incentive to implement simplified ones." Let data provide some simplicity.

Why do I study writing so much? Because it is the most reliable way to improve the conversion performance of a page or website. Take some time with this article.

When designing pages that are informational and persuasive, "visuial sugar" will often have a very meaningful negative effect on leads and sales. This is a great summary of what NOT to do on your landing pages and websites.

 @conversion_team-I'm speaking about "flipping" you message when writing copy that converts at #convcon West in San Francisco. Basically, "flipping" prevents "blending" your message, which makes it lose impact and relevance.

The catch is that you must understand something about the Web visitors that you're flipping your message toward.

The Conversion Team has a solution, and this article does a great job of helping you get an actionable understanding of how to write for your visitors in a persuasive and relevant way.

For the Online Service, the home page is a Landing Page. It's job is to sell the trial. Here is a good example of an effective home page, complete with the opinions of fourteen smart conversion marketers.

@fusionmex via @TheGrok I"ve been working with a number of e-commerce clients over the past few months. Conversion optimization has the potential to increase their conversion rates, increase their average order value and put more money in their pockets. However, Conversion Strategy is the tide that floats all pages. If you are selling online, consider some of these features requested by consumers.

 @conversionIQ has a list of ecommerce sites that seem to be doing things right. These are sites that follow best practices, and thus we would assume they are enjoying high conversion rates and strong revenue per visit.

Of course, if we were to make a list of 50 ways your site could improve its conversion rate and RPV, we'd be right on about 25 of them. That's why we always back our recommendations up with a series of A/B or split tests.

Nonetheless, it's always good to look at those online athletes that are at the top of their game.

Would you like a free strategy session with a Conversion Scientist?

A/B and Mulitivariate Testing Platform

Great summary of our panel at PubCon Las Vegas

How to use Googlel Web Optimizer to modify URLs in an AB split test. Good for eCommerce sites.

Many have contemplated the counter-intuitive ability of "ugly" sites to win huge market share - think eBay.com, Amazon.com, DrudgeReport.com, PlentyofFish.com, CraigsList.org, MySpace.com, or usability expert Jakob Nielsen's Useit.com.