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This post has a wealth of examples for optimizing your site. Scroll through to learn much, including an example from our .

Have you taken the free short course we offer there? You should.

 @peeplaja has given us another great post, full of examples and destined to change your fortune if you put it to work on your site.

The primary barrier to speaking clearly about our business is that we must choose to communicate with someone other than everyone. In other words, we must risk being uninteresting to some portion of our audience in exchange for really knocking our value prop out of the park for others.

Read carefully. Then choose.

 @peeplaja has given us another great post, full of examples and destined to change your fortune if you put it to work on your site.

The primary barrier to speaking clearly about our business is that we must choose to communicate with someone other than everyone. In other words, we must risk being uninteresting to some portion of our audience in exchange for really knocking our value prop out of the park for others.

Read carefully. Then choose.

 @TheGrok (Bryan Eisenberg) is one of the founders of the performance marketing movement -- we've called it conversion marketing. He has the cred to ask the hard questions. In this very impactful article, he asks "Really, is this so hard to do?" of the email marketers whom he sees as "broken."

These examples should leave you with a feeling of, "Oh yes. I get it now."

That can be a very valuable feeling.

"Minimalism is well suited to landing pages and portfolio sites like in example below, which have fairly simple goals, relatively low amounts of content."

 @PeepLaja Pricing is hard for online services. Part of the reason is that the kind of thinking that makes for great online services don't work well when applied to the psychology of buying. However, there are some things that are true for both apps and pricing schemes: keeping it simple, helping people choose the next step, limiting choices, and adding playfulness. Peep covers these and more with some great examples. These principles apply to other kinds of businesses as well, especially online publications and ecommerce sites. 

 @peeplaja - This is about as complete a summary of home page best practices that I've ever seen. Peep could have made this an eBook. There are some great examples, specific recommendations and tons of links to other resources. This ambitious post covers:Map out buyer personasCraft a value propositionBuild a connectionUse proper visualsDefine most wanted actionCreate call to actionWrite user oriented copyAdd trust elementsTest lengthCheck load speed

For the Online Service, the home page is a Landing Page. It's job is to sell the trial. Here is a good example of an effective home page, complete with the opinions of fourteen smart conversion marketers.

 @KISSmetrics offers a fantastic tour of landing page best practices. They offer 50 points with an example for each from businesses that have been successful on the Web. From seductive headlines, to creative copy to building trust to design, you will be inspired for your next landing page development task. 

 @unbounce has provide a post with a double payoff. First, this is a great list of conversion-related stats and, second, a great example of how to design content to be sharable.

The content is sharable for the following reasons: The title contains the call to action "48 Tweetable Stats..." There's something here for everyone The quotes are Twitter-sized for easy sharing in 140 characters Each quote has a call to action in the form of a "Tweet this" link. Every quote So, if you've got something you really want people to share, follow this recipe. For article-style content, use pull quotes and put a "Tweet this" link with each.

These guys are real smarty-pants.

Here's a nice story about how data can be used to drive design and content decisions. Click tracking (heatmaps), session recording and user polling are all tools we put to good use here in the lab for our clients.

And if you want a fantastic example of using storytelling to educate and entertain, this post is just such a thing.

Tim Ash's excellent presentation on mistakes made on landing pages. Great examples throughout

Thank you and confirmation pages are an overlooked opportunity to keep conversion scenarios going.

This is a great example of how to optimize a purchase funnel

This is just one example of how copy on techniical topics can be made fun, interesting and easy to read. Split-testing is an important tool, but notice how Danny presents the topic and keeps you reading. This is how your site should work.

 @unbounce

I hesitated to share this article with you because the landing pages here are so very different. I take a more conservative approach to landing pages.

However, Oli Gardner does a great job of pointing out what works and doesn't work for these pages, so it is a great learning opportunity.

Good example of using "persona tabs" on a landing page.

This is a great overview of Landing Page best practices complete with examples. You'll find a lot in common with our Chemstry of the Landing Page presentation. Headlines and Ad Copy Clear and Concise Headlines Impeccable Grammar Trust indicators Call to Action Buttons Lose the Links Visuals (images) Above the Fold Always be testing

If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley's blog.

Here's a great example of how he uses research to deliver actionable advice to marketers and business owners like us.

This is one ambitious post, but it's chock full of examples.

Take some time during the holidays to review the advice in this post.