'Try demo' or 'Buy now': A/B testing finds which button increased clickthroughs by 47% - 0 views
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In my new book -- see preview on Facebook -- I isolate five conversion signatures, one of which is right for your website. One is the Site as a Service signature, and the first conversion strategy is "Turn Visitors into Tryers."
This case study bears out the importance of that strategy. SaaS sites have an advantage over ecommerce sites in that their visitors can try the product right there on site. Why not offer a trial? Find out the other strategies in a free video introducing the book's core concepts.
What Spending $252,000 On Conversion Rate Optimization Taught Me - 0 views
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@neilpatel While it may sound self-serving to share with you an article on why you should spend money with a company like ours, a conversion optimization company, I think you'll find the points made by Neil Patel are a great guide to choosing your conversion optimization strategy.
Yes, you need a conversion optimization strategy, even if you don't hire consultants.
Given Neil's background of creating companies in the online marketing optimization space (KISSmetrics and CrazyEgg), I hope we'll see some more from him in the form of tools.
How to Write a Bait Piece That Attracts Your Ideal Clients - 0 views
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Key to the many strategies included in The Customer Creation Equation (due out this Spring) is the use of content to charge and discharge marketing "batteries." These strategies involve writing what author Kathryn Aragon calls "Bait Pieces." While I don't see my customers as dumb fish, her process is right on.
Remember: to market on the Web you have to create a Markishing Department, part marketing, part publishing.
5 Steps for Creating a Newsletter from Your Blog | OpenView Blog - 0 views
9 Reasons Why Your Content Is Not Shared on Social Networks: New Research | Social Medi... - 0 views
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I recommend a kind of social media strategy that we call "Content-oriented" social media. This strategy revolves around creating content and sharing it with your social networks. If it gets shared around, you generate more qualified prospects to your site to convert. Clicks are measureable, which we like at Conversion Sciences. Here are nine errors we make that limits the amount of sharing that goes on around our content. NOTE: In #8, the writer defines six sharing personas. Note that 7 of the 8 prefer email as a tool of their sharing. This is an article on social media. The insinuation is that email is a social media tool. You may know that I call email the largest social network on the planet. Just saying...
Boost Social Media's Content Value With Email | MarketingProfs Daily Fix Blog - 0 views
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It might help to look at email as a social network. It is, only it is VERY large. My 91-year-old grandmother "friended" me years ago on email. We share video, pictures, posts … everything via email. So, if you have a social media strategy that ignores the biggest social network on the planet, is it a complete strategy? Not even close.
Website Features That Influence Shoppers: 10 Indicators And 3 Lessons - 0 views
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@fusionmex via @TheGrok I"ve been working with a number of e-commerce clients over the past few months. Conversion optimization has the potential to increase their conversion rates, increase their average order value and put more money in their pockets. However, Conversion Strategy is the tide that floats all pages. If you are selling online, consider some of these features requested by consumers.
Website Features That Influence Shoppers: 10 Indicators And 3 Lessons | Conversion-Kitchen - 1 views
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@fusionmex via @TheGrok I"ve been working with a number of e-commerce clients over the past few months. Conversion optimization has the potential to increase their conversion rates, increase their average order value and put more money in their pockets. However, Conversion Strategy is the tide that floats all pages. If you are selling online, consider some of these features requested by consumers.
Study: Web Promos to Triple by 2012 - 0 views
Content Strategies that Educate Customers: Moxie Marketing Maxims March Newsletter - 0 views
How Creating Crawlable Landing Pages Increased Quality Score | SEER Interactive - 0 views
Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity - Forbes - 0 views
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I've put forth in my new book that adding social media icons to a landing page is a bad idea. I get a lot of pushback on this. Here's some support for my position. Simplicity sells. "Engagement" doesn't. This article highlights three components that consumers need to make it easier to buy. They need to trust the information they receive.They need to learn effectively without distraction.They need to be able to weigh options confidently. Help your visitors choose and choose confidently. Worry about your social media strategy after the sale.
Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies - 0 views
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@KISSMetrics - You don't have to be a psychologist to create good messages and strategies for your business, but it really helps to know the subtle things that make people more comfortable taking action. This article summarizes some of my favorite research on buyer psychology.
If you offer a trial of your product, use email to deliver "mints" of helpful information. This will increase the likelihood that they will buy. See #4.
Design your pricing in clusters around your most profitable offering. See #5.
Be specific in your calls to action. See #3.
Community involvement and social proof are also covered. See #1 and #2.
I hope you enjoy this as much as I do.
Anatomy of a Successful Landing Page | John Fox - 0 views
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@b2bmarketing via @huffpostbiz John Fox gets landing pages and is bringing the tale of this important online strategy to the masses who read the Huffington Post. Much of the article was based on an interview with yours truly.
There are two defining characteristics of a landing page: It must keep the promise made by the link or ad that brings people to the page It is single-mindedly focused on getting them to take an action that will help them or the business Fox goes on the talk about trust, proof and images as keys to effective landing pages. He also talks about eliminating distractions and avenues for abandonment.
Thanks for a great article, John.
10 Annoying Stock Photos I Never Want to See Again - 0 views
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If you've ever wondered what "business porn" is, this post covers pretty much all of it.
The superhero, the running businessman, the meaningless graph, and the sexy business hottie.
If I was to add one more, it would be the suited handshake.
Megan Leap is available to take a look at your website and online strategy.
In my book I say that abandonment is like cholesterol: There is a good kind and a bad kind. For each there is a strategy for reducing the impact of abandonment on your business.
Good abandoners leave because they aren't done with their shopping process. The challenge is to get them to come back and buy when they are done. There are several strategies here for retargeting the visitor who abandons using email and ads.
Bad abandoners leave because you surprised them or didn't provide the information they were looking for. This kind of abandonment can be treated by improving the checkout process and by using pricing and shipping strategies.
Abandonment is the most heartbreaking of conversion killers. it is also a fertile place to increase the performance of your website.