Group items tagged

Shopping Cart abandonment is one of the first places we look when helping e-commerce sites increase their conversion rates. Why spend time and money optimizing a site if the buyers can't get through a shopping cart? Pricing and shipping offers are two issues we have to address at a strategic level. Here is a very informative article from @SeeWhyInc. I particularly like their cart value vs. abaondment rate graphs. Check them out.

This is a great tour of Google Analytics' best features, some of which may be new to you.

This is a great roundup of the biases and psychological effects that drive humans to act. Every marketer should be comfortable with these concepts.