Whenever someone writes an article about Conversion Consultants (like us), we are always nervous that we might cross some of these lines.
We know that we have made these mistakes in the past.
The issue is exacerbated when the author is someone like Amy Africa, who has the experience and likes to tell things like they are. Her middle name could be "Frank".
I'm happy to report that we have evolved beyond these "lies" and firmly embrace the matching truths.
If you are looking for someone to guide your optimization efforts, have a conversion with a Conversion Scientist.
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We know that we have made these mistakes in the past.
The issue is exacerbated when the author is someone like Amy Africa, who has the experience and likes to tell things like they are. Her middle name could be "Frank".
I'm happy to report that we have evolved beyond these "lies" and firmly embrace the matching truths.
If you are looking for someone to guide your optimization efforts, have a conversion with a Conversion Scientist.