The Strongest Online Persuader You'll Ever Encounter: Yourself | - 0 views
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The things that make us effective marketers or stand in our way often aren't external, but internal. Being a good marketer, copywriter or Conversion Scientist means coming to terms with our own demons, limitations and neuroses.
Dr. Aaron Balick maps out how our overburdened Ego does it's best "while being goaded on by the Id and being told off by the Superego."
Dr. Balick knows how to help us relate to these kind of issues.
Installing Website Optimizer if you use Google Analytics: Unofficial Google Analytics Blog - 0 views
What mobile apps are essential for collaboration on the go? - Online Collaboration - 0 views
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As you know, I believe email is more effective than social media marketing at this juncture. This article drives the point home. "Email is, unsurprisingly, still the most important mobile app. According to Forrester, 87 percent of smartphone workers use email on their devices (which leaves me wondering what other 13 percent use their smartphones for), and collectively, they do 32 percent of their email on a smartphone."
Language, context and conversions: thoughtful prose from the pros | SEO Copywriting - 0 views
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"The Internet isn't passive. When you search online, you plan to do something: buy, learn, play, find. As soon as you go to Google, Yahoo or Bing, you're on the hunt."
There are those among us who have a true command of words and their use. I marvel at them. It is a power that is critical to persuasion, conversion and selling. Gabriella Sannino clearly sees it as a power to help people solve their problems. What better brand experience can you deliver than to help someone find answers to their questions?
How To Implement Rel=Author - 0 views
2014 TrustRadius CRO Survey - 0 views
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CRO Software Cost Survey - Please Participate!
Want to know much your peers are spending on digital analytics and A/B testing tools? Help the digital marketing community make smarter software purchases.
Complete our short survey if you've used digital analytics or A/B testing tools in the past year. Your answers will be kept completely confidential and used only in tabulation with others.
In appreciation of your help, we'll also send an advance copy of the results once they're available.
4 Things To Get Right Before You Pay For Traffic - 0 views
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@bennyblum We don't champion conversion for the fun of it, although it is fun. We do it because it makes us money on the bottom line and gives us leverage when finding more traffic.
Marketing Land's Benny Blum lays out the things you should do to find this leverage for your online advertising, SEO and PPC. Determine: What's a visit worth? Design for Conversion Get Your Message Right Establish an Organic Strategy
7 things I wished designers did more of when working with developers - 0 views
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The last one on the list can really make a big difference.
7. Conduct user research or share findings with developers
It isn't hard to get user input thanks to inexpensive and easy-to-use services like UsabilityHub.com and Verifyapp.com.
Learn more about how and when to use tools like this in our free Everyday Behavioral Science training.
52 Research Terms you need to know as a UX Designer - 0 views
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If we think using unfamiliar words makes us sound smart, @GuyLigertwood has broken the spell. We've been talking alot about behavioral science and the data that drives it. Now you will know what we say with 52 explanations of the terms we tend to bandy about. It's just enough explanation to "get it" and you can drill down into the liked videos.
26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner - 0 views
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@smexaminer While images are important for social media to help break through the noise, they are also very important on our landing pages, home pages and other web pages.
Unfortunately, we often resort to what I call "business porn" in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.
So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas.
Useful Value Proposition Examples (and How to Create a Good One) | ConversionXL - 0 views
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@peeplaja has given us another great post, full of examples and destined to change your fortune if you put it to work on your site.
The primary barrier to speaking clearly about our business is that we must choose to communicate with someone other than everyone. In other words, we must risk being uninteresting to some portion of our audience in exchange for really knocking our value prop out of the park for others.
Read carefully. Then choose.
Infograph: Conversion Killers | CWCS Managed Hosting - 0 views
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"57% of customers will abandon a web page if it takes more than 3 seconds to load." This is just one of the interesting factoids found in this heartbreaking infographic.
You'll learn the eight primary factors that cause potential customer to abandon your site.
What is the impact of reviews on the purchase decision? It's in there.
Finally, discover what website factors make buyers buy more.
Then, have a conversation with us to find out how to harvest more revenue from your site. Your first call is free. -
"57% of customers will abandon a web page if it takes more than 3 seconds to load." This is just one of the interesting factoids found in this heartbreaking infographic.
You'll learn the eight primary factors that cause potential customer to abandon your site.
What is the impact of reviews on the purchase decision? It's in there.
Finally, discover what website factors make buyers buy more.
Then, have a conversation with us to find out how to harvest more revenue from your site. Your first call is free.
Should I Use A Carousel? - 0 views
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So, should you use a carousel, those rotating hero images now found at the top of most B2B and B2C websites?
The answer is "carefully."
This clever little site illustrates the reasons rotating banners are so frustrating. The timing, the amount of text and the order all come into play.
We have been able to tune a rotating hero on an ecommerce site so that it outperformed a static image. But it took several test cycles and didn't work in every case.
Have a little chuckle at yourself and enjoy the content on this site -- if you can read fast.
B2B Video Marketing Best Practices and Tips from Cisco on Onlinevideo.net - Online Vide... - 0 views
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To quote Bryan Eisenberg, "Most websites don't have a traffic problem. Every site has a conversion problem."
If you're waiting to put conversion optimization to work on your site, the least you can do is help us spread the word. Click through for some very interesting statistics.