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@_EricElliott makes a strong case for choosing Web apps for your mobile users over deploying native apps through the app stores. We can add to this that AB testing Web apps (Elliott calls them progressive web apps) is easier with the tools we have. Many advanced tools don't yet support native applications.

However, responsive web designs aren't enough. You should still put the effort in to craft a mobile-centric web app, as if you were developing a native app.

I only touch on the issue of Mobile Apps in my new book Your Customer Creation Equation. So I'm happy to share this very helpful infographic on Mobile websites vs. Mobile apps.

Is it just me, or is it clear that mobile websites are the way to go (except in extreme situations)?

We test the content of header and footer bars on mobile websites--we call them stickies--and this includes the use of the hamburger menu icon. It doesn't always work well.

For apps and mobile websites alike, "an app's popularity is determined more so by user engagement and retention rather that its App Store ranking."

I only touch on the issue of Mobile Apps in my new book Your Customer Creation Equation. So I'm happy to share this very helpful infographic on Mobile websites vs. Mobile apps.

Is it just me, or is it clear that mobile websites are the way to go (except in extreme situations)?

As you know, I believe email is more effective than social media marketing at this juncture. This article drives the point home. "Email is, unsurprisingly,  still the most important mobile app. According to Forrester, 87 percent of smartphone workers use email on their devices (which leaves me wondering what other 13 percent use their smartphones for), and collectively, they do 32 percent of their email on a smartphone."

In light of @joeljharvey's recent presentations on mobile web development, we are not surprised by the findings of this survey. Mobile visitors want a mobile experience, not because they thought about it, but because they are, well, mobile.

Come by The Conversion Scientist blog to hear what else we have to say about building great mobile sites.

I'm giving away free copies of my book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. There are no strings attached.

Starting December 15 and running through December 19th, my book will be completely free in the Amazon Kindle Store. Just click on "One Click Buy" during the promo dates, and it'll be delivered right to your Kindle free of charge.

Don't have a Kindle? Never fear. You can read it on the Amazon Cloud Reader on your computer, or through the free Kindle App available for your Smartphone or iPad.  

  So what is this book I am offering for free? It's called The Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™. It gives readers the foolproof formulas to creating a website that not only gets the right traffic, but converts that traffic to customers, returning customers and advocates.  

Some of the great things you'll learn in this book:

- Identify the unique customer creation formula for your site. - Set up your own digital conversion lab to measure your progress. - Develop landing pages for your site that actually deliver. - Charge your marketing "batteries" to reduce your advertising expenditures. - Communicate authoritatively with designers, developers, and executives.

So please, do not buy this book.  

Go over to the Kindle Store and get your copy absolutely free. Your website will thank you for it.

While this article discusses the bottom navigation bar for andriod apps, we often test "sticky" headers and footers on mobile websites. We call these kinds of tests "lead tophats" and "sticky shoes".

Our tests often don't favor the hamburger menu, so we are always looking for alternatives. This sticky shoe approach has the footer navigation change with context. Given the results, such an approach may increase mobile conversion and call rates for your mobile website.

I love the phrase "Mystery Meat" for undecipherable icons used in mobile apps. Enjoy the read from Teo Yu Siang.

 @PeepLaja Pricing is hard for online services. Part of the reason is that the kind of thinking that makes for great online services don't work well when applied to the psychology of buying. However, there are some things that are true for both apps and pricing schemes: keeping it simple, helping people choose the next step, limiting choices, and adding playfulness. Peep covers these and more with some great examples. These principles apply to other kinds of businesses as well, especially online publications and ecommerce sites. 

We believe that mobile traffic is every bit as important as desktop traffic. Many businesses walk away from their mobile traffic because it doesn't convert well. This is a mistake.

Two points found in this article drive the point home:
App and Mobile Functionality (sucks)Mobile Represents a Different Type of userSpend some time on your mobile site. Don't just create a responsive version of your desktop website.

This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon "Social Moonshine" presentation at http://conversci.com/vuh8