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This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects).

Content is the way you charge and release the power stored in your marketing batteries (customer lists, email lists, social media networks).

And don't forget that ebooks now outsell print books.

 @eConsultancy brings the excellent teaching of Claude Hopkins Scientific Advertising into our online world. It's almost conversion steampunk until you realize that we haven't invented very much original.

And we've left some smart ideas behind.

Enjoy these nine tips and you should be able to find a free PDF of Hopkins' book somewhere on the Web.

If not, email me.

We often advocate for "stacked" forms vs. multi-column forms. Here is some research that reinforces that. Stacked forms are completed much faster than side-by-side fields.

For those of you who are new to Google for our advertising, analytics or SEO, here's a nice set of tools to help you get better at making money online.

What is the equivalent of a good headline when you're talking about online chat? It's the questions your greeters ask.

Like headlines, greeter questions provide better results when they are:RelevantSpecificNot cliche, i.e. UnexpectedOften, being relevant and specific is surprising enough to meet the last requirement: unexpected.

Conversion strategies for Non-profits

Shimon Sandler offers some tips for linking phone orders to search campaigns, ranging from simple (using a pay-per-call provider) to more involved (setting up a database of unique promo codes tied to specific keywords).

You can create a unique landing page for each product that features a different phone number for each of the engines, or add a promo/reference code to each product page and train your phone sales reps to ask for and record this code for every order.

Sandler says that you can also put a printable coupon on each landing page that consumers need to redeem in-store, or try an IVR phone system that tracks phone calls and their sources. - Read the whole story...

Great if you're using Google Checkout of Paypal for merchant account.

An online conversion strategy using chat.

Ideas for implementing content marketing strategies.

Greate tips for conversion from GrokDotCom

Providing choice for your web visitors is not only a great way to increase conversions in your post-click marketing program, but also to increase the value of those conversions.

"People don't buy from Web sites, they buy from people." Dr. Flint McGlaughlin, perhaps the best Webbinar guy in conversion.

If you learn visually, this will teach you much about landing pages.

 Roll over the images at the top of this page. We know video is rocking conversion. Here's an innovative way to integrate video into a category page from apparel etailer J.Crew. I don't know if this feature is actually increasing conversion rates for J.Crew. Have you tried something like this to good effect?