@bennyblum We don't champion conversion for the fun of it, although it is fun. We do it because it makes us money on the bottom line and gives us leverage when finding more traffic.
Marketing Land's Benny Blum lays out the things you should do to find this leverage for your online advertising, SEO and PPC.
Determine: What's a visit worth?
Design for Conversion
Get Your Message Right
Establish an Organic Strategy
Group items tagged 
Marketing Land's Benny Blum lays out the things you should do to find this leverage for your online advertising, SEO and PPC. Determine: What's a visit worth? Design for Conversion Get Your Message Right Establish an Organic Strategy