Group items tagged

Imagine if you were given six months of identity protection by Target or Zappos or Neiman Marcus before they had an online security breach. Imagine if the identity protection was valid for any purchase you made. This is the promise of AllClearID. They are a client of ours and are at the forefront of revising the way we look at online security.

If you run an ecommerce site, this is a value proposition that will increase your conversion rates. We've done the tests.

How a visitor interacts with your site is important to conversion. Here is an analysis of the identities used to login to news, business, entertainment, and other sites

We've seen in email tests that subject lines can have implications far beyond the open rate. We've seen two identical emails with identical landing pages have the same open rates and the same click-through rates (CTR), but one generated more sales than the other.

What's the difference? The subject line.

In short, subject lines are important.

And they are difficult to write.

This infographic does a great job of boiling things down to help remove the indecision when you are writing subject lines.

Some websites offer services to make money online. These websites offer services through their online identity that took years to built up and people find comfortable with themselves to do business with such trusted websites.

There's nothing new here, but a nice summary of SEO and conversion basics.