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In the article's summary of our tests on sliders, we've been able to make rotating hero images work by first testing the order. A large part of the increase in revenue per visit was from putting the most important panels first.
Notice that the two panels that delivered the best result were offer oriented (Same Day Shipping and Super Saver Shipping). It's possible that we could remove the conceptual panels ("Make a bold outdoor impression" and "Leader in digital mesh banner printing") without impacting the revenue per visit. This would save some load time.