Group items tagged

While this article discusses the bottom navigation bar for andriod apps, we often test "sticky" headers and footers on mobile websites. We call these kinds of tests "lead tophats" and "sticky shoes".

Our tests often don't favor the hamburger menu, so we are always looking for alternatives. This sticky shoe approach has the footer navigation change with context. Given the results, such an approach may increase mobile conversion and call rates for your mobile website.

When users look for information, they have a goal and are on a mission. Even before you started to read this article, chances are you did because you either had the implicit goal of checking what's new on Smashing Magazine, or had the explicit goal of finding information about "Navigation Design".

It's like 1995 on the mobile web right now. In the 90s, we were feeling our way through the process of defining what a "web page" should be, mostly by just launching things.

Now we find ourselves in our own 1994 on the mobile web, trying to figure out what a "mobile experience" is.

Right down to how the navigation should work.

If you're struggling with how to present menus on a small screen, this article should help. My partner in CRO, Joel Harvey, will be spilling the beans on what we've been finding in our tests at Conversion Conference 2015.

Do you have a ticket yet?

I love the phrase "Mystery Meat" for undecipherable icons used in mobile apps. Enjoy the read from Teo Yu Siang.

Wordpress themes often work against the Conversion Scientist. Too often they don't offer important templates, such as landing pages that work without navigation and sidebars, landing pages that incorporate video and more. I have built pages with both Thesis and Genesis, and currently Thesis is my preference. However, Genesis plus Premise is also working for me.

 @richpage #CRO Checklists are very helpful when making decisions about your website. They take the immediacy and emotion out of your decisions.

I love checklists and this is a good one. It's ten things to consider when designing your checkout process.

My favorites are:10. Consistently Expose Your Value Propositions7. Offer help throughout the process5. Remove header navigation during checkout (so easy!)4. Reassure the Prospect that the Price is RightI'll let you explore the rest of the ten checklist items.

 @ashocka18 has written an article for designers working on landing pages. In the process Heidi has linked to some very helpful posts.

I was struck by the way she laid out the article, perfect for those of us who scan. Your landing pages should be designed to help scanners find the salient points of your copy... like where the link to my post is.

I especially love the banner images for each topic. Very fun. Boring Call to Action Button Lame Logos Inconsistency Too many fonts Random colors Spacing fails Cheesy stock photos (I call this "Business Porn") Overuse of photoshop effects Icons from everywhere Readability issues Navigation Check it out.