How to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger - 0 views
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This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects).
Content is the way you charge and release the power stored in your marketing batteries (customer lists, email lists, social media networks).
And don't forget that ebooks now outsell print books.
Why The New Google Search Ads Design Is a Subtle Work of Genius | EyeQuant Blog - 0 views
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If you didn't know, Google has redesigned their search results pages recently. The change is primarily to the portion of the page that contains "sponsored content", or ads.
The eye-tracking images provided by the folks at EyeQuant are telling.
The pages now drive more attention to the ads, taking attention away from the free results. Ironically, it also makes the ads more evident, with a bright icon beside each.
EyeQuant calls this "a Subtle Work of Genius". What do you think?
AttentionWizard.com - 0 views
B2B Video Marketing Best Practices and Tips from Cisco on Onlinevideo.net - Online Vide... - 0 views
Rotating Banners? Just Say No! | ClickZ - 0 views
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It is astounding that these rotating hero shots are so common on e-commerce sites. We have seen in the lab that they are a sure way to reduce site engagement and crater conversion rates. Don't believe it? Tim Ash would know and lists the reasons in this eye-opening article. Please read it.
There is more on hero sliders in my most recent Search Engine Land column.
7 Ways to Add "WOW" Factor to Your Landing Pages - ion interactive blog - The... - 0 views
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The question to ask on a landing page is, "Will WOW increase my conversions?" Some of these "WOW" features have proven to reduce conversion rates. Rotating banners of any sort attract the eye away, and can pull readers out of the "meat" of the page where they are more likely to convert. Accordian menus and tabbed content may prevent scanners from quickly consuming the page. It's a bit of a Catch 22: they may not have the patience to click on each item until they've scanned the content... which is hidden. Social widgets can deliver social proof and increase conversion rates. However, social media chicklets that let the visitor go off to Facebook or Twitter work against the purpose of a landing page: to keep visitors on the page until they make a decision. Why send traffic that you've paid for off to Mark Zuckerberg? Lightbox popovers are universally derided if you ask people. However, they almost always increase conversion rates.
Every audience is different, so test these WOW features with your own crowd.
Science of Distraction: Why Your Audience May Be Missing Your Message - 0 views
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We tracked the eyes of 22 people as they watched three kinds of video: Talking head video, webinar-style slide video and hand-drawn whiteboard-style video.
What we found out was that a human face is magnetic. Even when props were added, the viewers' gazes returned quickly to the face.
This article on how onscreen talent can hurt your product demo videos echoes our findings.
Yes, humans love human faces. We gaze at them and examine them. Unfortunately, this is a problem when we want someone to look at something else.
The Penn and Teller magic video in this article is worth the trip.
4 Things Dating Can Teach You about Conversions | SiteTuners Blog » SiteTuners - 0 views
7 Eye-Catching Email Subject Lines to Catapult Your Open Rates | Unbounce - 0 views
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@unbounce - Writing headlines and subject lines and tweets all have something in common: You have a limited number of characters to get a prospect's attention in a very noisy environment.
Steve Young gives us some tested subject lines to consider in our campaigns.
Have some fun with your subject lines and don't take yourself too seriously!
How To Implement Rel=Author - 0 views
Digital Marketing Tips from Experts at the Top of the Summit - Ascend Summit - 0 views
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Slideshare is great for delivering pithy advice that slowly coalesces into understanding. That's why I love slide decks like this one.
You may not be able to implement these tips tomorrow, but you will begin to think about at online marketing differently.
And that can make all the difference.
Take a look at content marketing through the eyes of several experts, including me.
10 Sites With Stunning Visual Data That Will Change Your World View | CIO - 0 views
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Just because you have the data that proves you are "right" about something, don't expect anyone to believe you.
It's not about the data, it's about how you present the data.
Since Conversion Optimization is ONLY about generating data to guide decisions, I love to explore the various ways of presenting it.
Here is some awesome eye candy from some amazing sites.
19 Things We Can Learn From Numerous Heatmap Tests | ConversionXL - 1 views
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@peeplaja has just saved you a whole lot of time. He's done the research and found the studies that you can use to refute the often poor advice your designers are giving your Web team.
Spend some time with this post and the links he references if you want to consistently create effective, high-converting websites.
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Neil's conclusions include:Be careful you you use [images of] peopleThat people love media (especially on search results pages)That men and women look at images differentlyThat simple images can be more effectiveThe power of the left side of the pageThe power of facesThat people love hand-written notes (my favorite)Enjoy the images he provides.