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I've always wondered why copywriters don't get involved in the visual presentation of their stories. I've not met one yet. Designing around Lorem ipsum copy, or writing copy without understanding the visual limitations of a page is crazy. So, yes. Please hire copywriters and start a new generation of writers that get the visual component of their craft.

Why do I study writing so much? Because it is the most reliable way to improve the conversion performance of a page or website. Take some time with this article.

 @TheGrok (Bryan Eisenberg) is one of the founders of the performance marketing movement -- we've called it conversion marketing. He has the cred to ask the hard questions. In this very impactful article, he asks "Really, is this so hard to do?" of the email marketers whom he sees as "broken."

These examples should leave you with a feeling of, "Oh yes. I get it now."

That can be a very valuable feeling.

It is astounding that these rotating hero shots are so common on e-commerce sites. We have seen in the lab that they are a sure way to reduce site engagement and crater conversion rates. Don't believe it? Tim Ash would know and lists the reasons in this eye-opening article. Please read it.

There is more on hero sliders in my most recent Search Engine Land column.

This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon "Social Moonshine" presentation at http://conversci.com/vuh8 

 @flabastida lists ten "steps" for a "Total Content Approach." Taking these all together, it becomes clear that a business or a brand is fully realized only through its content. We can no longer rely on slogans and manipulation. A brand now has hopes, fears and dreams. Businesses must express opportunity as well as possibility. Don't worry. Our customers are there to help us understand ourselves.

 @richpage #CRO Checklists are very helpful when making decisions about your website. They take the immediacy and emotion out of your decisions.

I love checklists and this is a good one. It's ten things to consider when designing your checkout process.

My favorites are:10. Consistently Expose Your Value Propositions7. Offer help throughout the process5. Remove header navigation during checkout (so easy!)4. Reassure the Prospect that the Price is RightI'll let you explore the rest of the ten checklist items.

So, should you use a carousel, those rotating hero images now found at the top of most B2B and B2C websites?

The answer is "carefully."

This clever little site illustrates the reasons rotating banners are so frustrating. The timing, the amount of text and the order all come into play.

We have been able to tune a rotating hero on an ecommerce site so that it outperformed a static image. But it took several test cycles and didn't work in every case.

Have a little chuckle at yourself and enjoy the content on this site -- if you can read fast.

The echo chamber is alive and well in the Conversion Optimization world. @richpage has noticed how few of us are searching for CRO and "conversion rate optimization" on Google. What gives?

To quote Bryan Eisenberg, "Most websites don't have a traffic problem. Every site has a conversion problem."

If you're waiting to put conversion optimization to work on your site, the least you can do is help us spread the word. Click through for some very interesting statistics.

Similar to AttentionWizard, Feng-GUI evaluates attention of images.

Jeffrey Eisenberg gives you a boat load of great Conversion techniques

Interesting Videos for beginners. Includes Google Analytics and Web Optimizer how-tos.

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Tips and blogs for usability

The first rule of usability: "Know thy user" which is my primary job.

Great tips for optimizing

This is a great example of a Humanistic home page and Web site.

Inexpensive on-page reviews like Bazaarvoice

Great case studies from AB tests

Analytics tools comparison from conversion rate experts.