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In their own words:8. Conversion Sciences Blog Conversion Sciences is another A/B testing conversion optimization agency that has stood the test of time (it was founded in 2007). In this blog you can find some remarkable and noteworthy ideas about A/B testing and conversion optimization. What to read: AB Testing JavaScript: Great Power, Great ProblemsHow to Avoid Mobile-Friendly Redesign DisastersAB Testing Inspiration: Using Emotional TriggersHow Google Reviews Drive Conversions for Local Businesses

Why does Airbnb test? What are their challenges?

This article does a great job of explaining the thinking behind testing at Airbnb. Homeaway and other competitors better be doing this kind of work, too.

For those of you who are testing, this article gives a great overview why you should test longer before calling a winner.

@_EricElliott makes a strong case for choosing Web apps for your mobile users over deploying native apps through the app stores. We can add to this that AB testing Web apps (Elliott calls them progressive web apps) is easier with the tools we have. Many advanced tools don't yet support native applications.

However, responsive web designs aren't enough. You should still put the effort in to craft a mobile-centric web app, as if you were developing a native app.

 @peeplaja has put into one blog post most of the hard lessons we've learned over the years of testing here in the Conversion Lab. Peep doesn't mince words ("There is no best color").

Don't let all of this scare you. It's better to try and learn from your mistakes than to not make any mistakes at all. Test away!

Great case studies from AB tests

A/B and Mulitivariate Testing Platform

How to use Googlel Web Optimizer to modify URLs in an AB split test. Good for eCommerce sites.

Keep these things in mind I'd your doing AB tests on SEO traffic. And you should be.

 @uribarjoseph If you are getting into the split testing game (a sure sign that you want to dominate your niche on the Web) then you will find these eight rules invaluable.

Testing is part science, part art, part perseverence. Here is a comprehensive list of resources for the new and experienced alike.

Do you get a shot of adrenaline every time you see an uptick in conversions? We do. However, we often find our early excitement tempered when a test turns out to be inconclusive.

It can be hard to announce to a customer that you didn't find a winner. In fact, it's a discipline here.

Find out what you can do to keep from getting addicted to good test results.

One way of integrating the writing and the design. These two processes cannot be done separtely. And this article recommends AB testing.

Loved the concept of type 1 and type 2 decisions.

The three most important things on your landing page: Headline, Bold Call to Action and Social Proof. Nice read.

I geeked out a bit on this. It's a fascinating discussion of how online experimentation fits into the broader picture of business experimentation. Great references and links.

The best description of Bayesian probability I've found. You need to know this.