We've had the privilege of working with several colleges to optimize their websites. The lessons laid out in this article cannot be overstated. According to SpyFu.com, of 5,050 websites in the "University" and "College" industries who spend more than $5000 per month on search ads, only 275 have split testing software installed. However, 4,208 have some form of web analytics software installed.
The bottom line is that those universities who are involved in testing their sites are going to win more top students to graduate and undergraduate programs.
"Many private universities spend upward of $2,000 to recruit each student who enrolls." A little optimization will go a long way.
The bottom line is that those universities who are involved in testing their sites are going to win more top students to graduate and undergraduate programs.
"Many private universities spend upward of $2,000 to recruit each student who enrolls." A little optimization will go a long way.