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 @uribarjoseph If you are getting into the split testing game (a sure sign that you want to dominate your niche on the Web) then you will find these eight rules invaluable.

For those of us with short attention spans, here is almost every best practice in conversion each described in two sentences or so.

I particularly appreciated the distinction of "Lift Versus Shift."

If your business runs the Online Store formula, average order value (AOV) is probably a critical metric. Here are many ways to increase average order value categorized into four types.

YouTube is a challenging environment for Conversion Scientists, despite @purnavirji 's optimism. Video is an amazing way to communicate, so we must pay attention to the second biggest search engine on the planet. Purna's advice includes strategic as well as tactical advice, and I found it very helpful.

I find it very refreshing that "Conversion Rate Optimization" made a top ten list for a successful search startup. "Conversion Rate Optimization is Essential, not Optional." These principles are helpful for any business that depends on the Web for leads or sales.