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We are honored to be on the list of Ecommerce Platform's top 100 Business Blogs. There are some amazing blogs on this list. You should check them out and add them to your Flipboard.

I love the way The Conversion Scientist looks on Flipboard.

A blog is critical for SEO. It can also be a great lead generator and email list builder.

The Conversion Scientist™ is crucial to our marketing efforts.

Rich Page has a great list of do's and don'ts here with examples. You should take a look. Annoying Ads Unclear value proposition Articles with no call to action Not mobile optimized Short articles, no sub-headlines Cluttered sidebar columns No social proof Bland articles Poor incentive to subscribe No exit-intent popups Start Here page

Just because you have the data that proves you are "right" about something, don't expect anyone to believe you.

It's not about the data, it's about how you present the data.

Since Conversion Optimization is ONLY about generating data to guide decisions, I love to explore the various ways of presenting it.

Here is some awesome eye candy from some amazing sites.

It's like 1995 on the mobile web right now. In the 90s, we were feeling our way through the process of defining what a "web page" should be, mostly by just launching things.

Now we find ourselves in our own 1994 on the mobile web, trying to figure out what a "mobile experience" is.

Right down to how the navigation should work.

If you're struggling with how to present menus on a small screen, this article should help. My partner in CRO, Joel Harvey, will be spilling the beans on what we've been finding in our tests at Conversion Conference 2015.

Do you have a ticket yet?

Three strategies that keep you from losing some of your hard-won visitors from our friends at KISSMetrics. Exit-intent Technology more Persistent Cookies (cookies tend to persist around my waste) Ad Remarketing

This is a fabulous way of looking at your Pay-per-click (PPC) ad spend. The concept of a "marketin clearning" price range draws into sharp focus the importance of lowering your acquisition costs to participate in more search traffic and remain profitable.

Of course, the best way to lower your acquisition cost is to increase the conversion rate and average order value of your website. 

The steps we take as conversion optimizers look suspiciously like designers. Each of theses steps can use more data, though:User PersonasJob StoriesUsability TestingAffinity Mapping2x2 AnalysisProblem DefinitionIdeate & CreateMockupsPrototypeValidateOur task is to execute on this with high frequency and make small changes as we go to learn what moves the needle.

Everything we do as marketers or salespeople is about story. Our content and conversations should excite the imagination and make others curious about the characters in our story - and perhaps see themselves in it. A.I. and other tech innovations will allow us to get closer to the characters in the stories we tell.

Why do I study writing so much? Because it is the most reliable way to improve the conversion performance of a page or website. Take some time with this article.

@PrototyprIO - Great summary of where Ghost buttons come from and when they could be used without impacting your conversion rates.

"For every $92 spent acquiring customers, only $1 is spent converting them."

This statistic plus 51 more are presented to you by our friends at @unbounce.

 @uribarjoseph If you are getting into the split testing game (a sure sign that you want to dominate your niche on the Web) then you will find these eight rules invaluable.

Mobile traffic is probably one of your fastest growing segments. I don't care WHAT industry you are in. Here are some excellent things to consider when developing test hypotheses for your mobile website.

Great insights from four people who know their stuff and me too.

Your brain works on two systems, one of which is the "adult" -- critical, discerning, investigative -- and the other which is "intuitive." While the intuitive just wants to have fun, the Adult shows up when there is a problem. If you are appealing to the intuitive with your website, don't do things that cause problems, otherwise, mommy will show up and ruin the fun.

If none of this makes sense, please just read this interesting article based on Thinking, Fast and Slow by Daniel Kahneman.

 @KISSMetricsYou want to have a high-converting website. You really do. I'm not kidding.

It makes all of your marketing much cheaper by turning more of your paid and organic traffic into sales. It grows your business more efficiently because your visitors are finding what they want. It gets you off of the "more traffic" treadmill so you can focus on providing great products or great services.

Here is another awesome summary of the things you could be doing to make your site convert better.

It feels good to get Liked on Facebook. Brands are working hard to get more and more likes for their pages. However, does this translate into loyalty and sales? eMarketer tries to answer that question.

When users look for information, they have a goal and are on a mission. Even before you started to read this article, chances are you did because you either had the implicit goal of checking what's new on Smashing Magazine, or had the explicit goal of finding information about "Navigation Design".

This is a great place to start if you're not familiar with testing. This illustrated guide tackles the simplest to the most advanced testing methods without leaving beginners in the dust. Well done.