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Talia Baksh

Website design aesthetics - 0 views

  • The Internet can be a cruel place, where the laws of evolution apply. You have to adapt, be adept and adopt a new attitude about your site's aesthetics - and the look and feel and the impression these design aspects have on visitors.
  • Even if you're working on your own, with free website templates, you still have to consider that first impression on your site visitors. If the website looks cheap, it won't instil visitor confidence. In fact, most of them will click off before your dancing bear Flash animation fully downloads (and you thought it was so cute).
  • Product selection, tone of screen text, motifs, marketing strategies, links - virtually everything about an online business must be targeted with laser precision on a known demographic.
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  • If you aren't a writer, outsource the writing to capture the right tone, the appropriate slant and the most cogent organisation of content. You may be working on a shoestring budget, but this is one area of ecommerce where it pays to get professional help if you don't know much about effective written communication and visual appeal.
  • Do some market research. Visit other sites - successful sites - to see how they're doing it so well. It's unethical to rip off an existing site, no doubt, but you can't copyright an idea and ideas - the right ideas - are what you're after.
  • Look at your homepage
  • Eye appeal is everything, but what's appealing to one pair of eyes can be singularly unattractive to another.
  • Site design and eye appeal
  • Consider the elements of visual design. Are the colours appropriate for your target demographic? If you're selling quilting supplies, pinks and lavenders are perfectly appropriate.
  • Put yourself in the place of the ideal visitor (the one with something to buy) and ask yourself if the colours work for that individual.
  • Consider the balance and proportion of the elements on your homepage. Is that gigantic banner attractive?
  • Site demographics
  • Market expectations
  • So what does your target demographic expect when they shop online? A certain attitude? Certainly the 'right' look and feel. Warm and fuzzy? Razor's edge? Comforting and welcoming?
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    This article deals with website design and what to make note of when designing, as most first-time visitors will give you less than five seconds to "wow" them, making the aesthetics a vital part of reeling in customers. The website must be both visually appealing to your targeted demographic as well as communicate important things to know.
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    This article covers website aesthetics. Clara Teoh advises web designers to design their websites with: the preferences of their target demographic in mind, the right tone  to focus on designing the layout of the website to capture the attention of users by choosing appropriate colours and  correctly sized buttons. She also says to compare your site using other successful websites as benchmarks. She goes on to say that site aesthetics even affect variables like conversion rates and sales for businesses.  
Sohyun Kim

The Power Of Tumblr - 0 views

  • Within the first few weeks of using the blogging network, my perception of online communities completely changed. The concise nature of Tumblr allowed to me convey so much with so little.
  • Tumblr has connected the world into a single platform of creative genius.
  • I don’t write this to brag; I say this because Tumblr is influential and powerful. As Tumblr approaches a bright future, the company needs to continue pushing the envelope to maintain dominance in the industry. More importantly, Tumblr needs to remain competitive so they can continue to attract the creators that make the community what it is. Now the question is, what’s next?
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  • Tumblr doesn’t require users to write long posts to convey messages—gifs can do that. It doesn’t require users to write long posts to convey ideas—videos can do that. It doesn’t require users to recite their favorite sayings—quotes can do that. Tumblr has taken the traditional notion of blogging and has successfully thrown it out the window. They’ve continued to challenge the notion that blogging isn’t only about words.
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    This article is in the perspective of a blogger who decided to switch from Wordpress to Tumblr and his experience with it. The main point of this article is how Tumblr can connect the world with one single social media platform. It emphasizes how little can say much more. It first starts out with Tumblr's current good aspects, and later details the future of Tumblr.
Janelle Tyme

Netflix CEO says torrent piracy in Canada down 50 per cent - Blog Central, Editor's Pic... - 1 views

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    The CEO of Netflix, Reed Hastings, states that torrent piracy in Canada has gone down by 50% since the establishment of Netflix three years ago, although no research or statistics have been able to support his claim. Hastings claims that piracy helps "create a demand" for legal ways to watch video through the internet. Is this true?
Tanya Tan

How to Make Your Content Go Viral - 0 views

  • There’s a science behind why people share some things rather than others
  • Compelling content hinges on one key detail: its sharability.
  • The better it makes them look, the more likely they'll be to pass it on.
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  • People shared this information because it made them look good.
  • "Triggers"
  • ounds and other stimuli that remind us of related products and ideas — are another reason we share.
  • the content people choose to share isn't random. By understanding the science of virality, you can increase the likelihood that your content will be shared.
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    In this article, Jonah Berger explains "what makes things go viral," essentially what common themes tie things together when being virally shared. Berger expresses that there is a science behind why content go viral- for example, he says that virality can depend on the medium of how it's shared and it's level of sharability (ex. Facebook or Twitter). Also, Berger notes that another reason why content goes viral is because individuals want to appear more intelligent by sharing certain links that make them look better. Berger also explains that viral content has a related theme of "triggers," meaning it appeals to our stimuli in the form of sight and sound.
Tanya Tan

Social Media Marketing: Going viral is so easy it's hard | MarketingExperiments Blog: R... - 0 views

  • More importantly, how can you position your marketing messages to go viral?
  • you have little control over how to get that exposure to your message.
  • I simply haven’t seen anyone that can force virality.
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  • virality is what happens when preparation meets opportunity.
  • Understand the zeitgeist of your audience
  • Don’t be salesy
  • Don’t overlook direct media outreach to help germinate your message
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    Burstein's article looks into the concept of virality from a marketing standpoint and examines how to use social media in order to market a product or brand in a way that it will reach a large audience and reach a level of virality. Burstein says that although you do you know have full control of whether your message will reach viral status, there are ways in which to encourage virality. For example, Burstein explains getting involved with your audience and being engaged with social media outlets. As well, he advises marketers not to come off as "salesly" or pushy, and to instead recognize the needs of your audience.
ryley Hughes

Why listening to the radio gives us more pleasure than watching TV or using a laptop | ... - 0 views

  • The report said: ‘Radio is chosen as a lifestyle support system, to help people feel better as they go about their daily lives. Rather than the peaks and troughs that people have claimed to experience with TV and the internet, radio provides a consistent environment themed and shaped to suit the listener’s needs  at any given time of day, and one that is generally upbeat in tone.’
  • radio had the most mood-enhancing effect, with listeners saying that it lifted their happiness levels 100 per cent and energy levels by 300 per cent
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    This article speaks to the effects of listening to the radio compared to watching TV, surfing the web, or doing none of the above. Radio, according to this survey, makes people happier and gives them more energy as they go about their lives everyday when compared to people that watch television, people that use the internet, and people that consume no media at all. Could this be because of how engaged it forced us to be? 
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    This article relates to the prior discussion of "blindness" experienced by radio listeners.  To elaborate, radio is a simple form of media which can thus produce a more intimate relationship between host and listener.  Radio hosts often seem to have more authentic personalities vs those on other forms of media, which makes content more friendly and familiar to listen to.  This article reflects upon positive emotions experienced by listeners vs those experienced by other media.  
Carolynne Wong

How Hollywood Can Capitalize on Piracy - 0 views

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    Continuing the discussion on piracy, this article explains how piracy may not be as detrimental to the entertainment industry as it is described. Although piracy has allowed people to have free access to content they once had to pay for, the initial thought would be that Hollywood feels the effects, and loses money because of it. On the contrary, the article explains that last year was Hollywood's best theater attendance in history. Despite what is being said about piracy, it helped to spread "the word of mouth". As said by writer Julie Bush, "I believe torrents are the libraries of the future," Julie Bush says. "The more people who see and enjoy my work, the more opportunities I will have to be compensated." In addition, piracy may not be an option for those who are technologically inept. Thus the creation of Netflix, or HBO subscriptions has allowed access as easy as piracy, but on simpler and legal terms.
Jayesh Mistry

5 Scripting Tips To Help You Make Podcasts For The Ear - 0 views

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    Scripting distorts what people actually want to say when they are preparing for a speech, presentation, or podcast. A contemporary assumption is that if it is written, it will sound better with bigger words and unnecessary embellishments. This article offers 5 scripting tips to make the process more effective. Key takeaways: Write the way you talk. Especially in the context of participatory media, content should be delivered to encourage conversation. Conversational scripting is what differentiates a good script from a great script.
Jayesh Mistry

The (Imperfect) Perfect Job Interview - 1 views

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    Jeff Stibel delivers his insight on what he thinks the perfect job interview is. He discusses the fact that the traditional question-answer method does not allow a candidate to showcase themselves, but rather puts them in a box. He says recruiters should look for a person who can tell their story; a story that reaches beyond the summary of details that is found in a resume. Key takeaway: Although every job interview is going to involve some staple questions, prepare to tell your own story; why the experience you have on your resume has supported the experience you have as a candidate.
Jayesh Mistry

Has new media changed copywriting? - Direct Marketing News - 0 views

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    Caputo and contender Dunleavy discuss whether or not new media has changed copywriting. Caputo agrees in that the processes has gone from a thoughtful, multi-step process to the simple process of a few keystrokes. Dunleavy argues that the processes has not changed, but the creative writing process remains the same. She says that the biggest difference is instead of talking directly to the audience, we must engage them in conversation. Key takeaway: Copywriting in new media involves a great deal of participation as a contingency.
Sohyun Kim

The Good, the Bad, and the Downright Ugly of Parallax Web Design - 0 views

  • Parallax is the web design technique of using CSS to make different layers on the web page move at different rates. So, when scrolling down the page, instead of having all the text, photos, videos, and other elements move screen altogether, it feels more like a visual page turn, with a new layer of beautiful imagery or video or a pull quote gliding up to replace the just read "page."
  • Take last month's Fast Company story about Baratunde Thurston quitting the Internet for 25 days. Toward the bottom of the page, the designers used parallax to make leaves and flowers bloom onto the page. Unless your browser window is extremely wide, the details ended up covering the text, however, making it difficult to read the story: 
  • "It's getting a little overused everywhere," Trei Brundrett, the chief product officer for Vox Media, which owns SB Nation, The Verge, and Polygon, told us. The makers of "Snow Fall" and the other parallax pioneers who have used it made it the defining feature of thoughtful web design. "It's a signifier of quality. It has become a trope,"
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  • The low barrier to entry means, a lot of the times the effect doesn't add much to the story. "I think it's cool if used appropriately or in moderation," said Brundrett. A good use, he says, would be to "cleverly position" photography next to supporting copy
  • Unfortunately, that means it has gotten very tired, very fast. The Pitchfork team sees the whole trend winding down in the next year or two. "I think people will start to use it a lot more and possibly tire of it," said Renaud.
  • "Designers are excited that there is a lot of energy and curiosity around more thoughtful design and breaking out of our optimized content world," added Brundrett. 
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    This article talks about a new trend in Web design- Parallax- and how it became popular. It shows examples of what websites effectively used this trend, and others that have done the opposite. It ends off with how this trend effects designers and readers alike. 
Rhonda Atkinson

An overview of the social media ecosystem - 0 views

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    This short article takes a critical look at the different types of social media platforms. The author has an interesting take on how social media has evolved over the past years saying that: "Within the last seven years, we have been through three waves of social domination: The publishing wave (with blogs), the sharing wave (with Facebook and Twitter), and the curating wave (with Quora, Pinterest and alike)." The author goes on to place further importance on the type of content users post and how that impacts the evolution of social platforms. Towards the end he also touches on the choosing the right social media for different types of business.
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    Last week Professor McMaster touched on online ecosystems. If you want to know more about it, this Forbes article clearly describes what a social media ecosystem is. The key image depicts the social media landscape in very compact and useful way. It shows all the different ways users interact with their devices.
Raweeh Paz

The Effects of Social Networking upon Society - 0 views

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    A commentary on the negative effects social media has on people. The article is saying that social media is hinders the way we communicate with others, instead of communicating with a person face to face we are more inclined to do it over other means. It also speaks about other problems social media might have like cyber bullying.
shirlyargoetti

VIDEO: Jonah Berger | "Contagious: Why Things Catch On" - 0 views

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    This video refers to one of our readings, by Jonah Berger. He talks about why things go viral; the causes of it. The video is very informative , and gives us a different perspective of what Berger has to say, since he engages with an audience and demonstrates some pictures and puts emphasis on text on a PowerPoint slide, unlike his article. I enjoyed watching this clip and was able to understand it better than the article itself.
ryley Hughes

Is technological convergence becoming part of us? | - 0 views

  • Therefore, there is an inclination that more and more devices will be performing similar tasks; this tendency is called technological convergence, and the best example is of smart phones
  • statistics show that 57% of kids view their cell phone as key to their social life and that more than 50% say they would die without their phone
  • advertisers have a better and more effective way to manipulate consumers to get their products, they simply get a celebrity to tweet about their product
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  • In this case, advertisement became not only cheaper but also more efficient thanks to technological convergence of social media
  • we are able to widen our view of target market and create global tendencies and patterns to be followed
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    This blog post elaborates upon the possible implications of the continuous technological convergence occurring in society.  He touches on negative issues such as the growing dependence on technology such as cellphones, which have only been around for a number of years.  He also explains positives for advertisers and entrepreneurs such as the ability to reach a global audience at next to no fee.  I thought this article would be relevant because our course similarly reflects upon the impacts of media on our lives as citizens, students and consumers.
Talia Baksh

5 Killer Web Design Tips That Will Make Your Life Easier | Adda Birnir - 0 views

  • 5 Killer Web Design Tips That Will Make Your Life Easier
  • We all want to have a beautifully designed website and yet, it's surprisingly hard. So what is it that great designers know that the rest of us don't?
  • 1. Learn the fundamental rules of type design:
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  • The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. "I encourage all budding web designers to embrace that the web is fundamentally about typography design."
  • For headlines: Make them bold and easy to scan San serif typefaces are great for headlines because they are stark and easy to read at larger sizes For body text, you want to maximize legibility: For lots of text opt for a serif typeface Make the font-size much larger than you think is necessary, we recommend 16 px at minimum Lines should never be more than 50-60 characters long
  • 2. Pick a solid typeface, and maybe one with a touch of whimsy
  • the web is pixel based. So if your image isn't large enough it's going to look pixelated.
  • Proxima Nova has replaced Helvetica Neue as my sans-serif typeface of choice.
  • 3. Pick a three-color pallette & then stick to it!
  • When it comes to picking a color pallette the key is to pick it and stick (to) it. Consistency is everything when it comes to creating a cohesive color palette for your site.
  • 4. Make sure your photos are the right size
  • When it comes to picking a font-face you want to pick something super easy to read, graphic, and maybe something a little, you know, whimsical.
  • "Photo clarity adds a lot of credibility to a site, even if they weren't taken by you."
  • 5. When in doubt, give it space
  • The most important design tip is also the simplest: "Make sure your content has breathing room; give it proper margins will help with legibility and focus."
  • "Too much text can be a bit daunting. Text is necessary so make sure to break it up with larger sub headings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point."
  • Consistency is key. Nothing will tank your design faster than picking one design direction and then switching it halfway through.
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    This article highlights 5 golden rules for effective web design. The article describes how to make typefaces work to your advantage, how to choose colour palettes, the advantages of correctly sized graphics, how to include space and headings, and the importance of consistency in design.
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