What is Color Theory?
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An Introduction to Color Theory for Web Designers - Tuts+ Web Design Article - 0 views
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color theory web designers web design colour schemes
shared by Talia Baksh on 23 Mar 14
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Complementation Complementation refers to the way we see colors in terms of their relationships with other colors. When colors occupy opposite ends of the color spectrum, they lead people to consider a design visually appealing by establishing a happy medium the eye can reside in.
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Rather than straining to accommodate for a particular area of the color spectrum, the eye is provided a balance.
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Contrast Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a page. The most apparent example of contrast is an effective selection of background and text color, as shown below:
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Brighter colors lead the user to feel more energetic as a result of your design, which is particularly effective when you are trying to advertise a product or invoke an emotional response. Darker shades relax the user, allowing their mind to focus on other things.
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Here are 3 of the commonly accepted structures for a good color scheme: triadic, compound, and analogous:
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Composed of 3 colors on separate ends of the color spectrum. There is a very easy way to create a Triadic color scheme:
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Take a color wheel, and choose your base color. Draw an Equilateral Triangle from this point. The three points of the triangle will form your tri-color scheme. By using an Equilateral Triangle, you can ensure the colors have equal vibrancy and compliment each other properly.
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The Compound color scheme is based on providing a range of Complementary Colors: two colors are chosen from opposite ends of the color spectrum.
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An Analogous color scheme is based on a careful selection of colors in the same area of the color spectrum.
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there are a few tools at our disposal that make color selection extremely easy when utilized properly.
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A tool developed by Adobe, Kuler is aimed at providing an intuitive way to create a color palette. Every color on the palette can be individually modified, or chosen as the base color, with a few simple clicks. Palettes can be saved and published, and there are a number of great community entries available on their site. Under each color, the export codes are provided (including hexadecimal).
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By providing a very simple and controlled selector, Color Scheme Designer provides a very low barrier of entry, and its choice of color principles present a variety of options. While it doesn't teach its users why the colors work well together (Kuler's dynamic color wheel is much more effective in that regard), its results are great as a starting point or to finish a prototype.
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Its more advanced options are very useful: features such as the ability to adjust an entire palette's saturation and contrast, color blind overlays, and sample website previews are things I hope Kuler implements very soon.
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Summary Choosing colors on opposite ends of the spectrum creates a visual harmony for the eyes. A high contrast between elements makes text easily readable, and guides your reader's attention. The brighter the colors, the more mental energy they will consume. Don't be afraid to use tools such as Kuler and Color Scheme Designer 3, they only make your life easier and prevent you from becoming frustrated with the learning process.
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This website contains very detailed information on colour theory. It defines and explains the 3 core principles of colour theory (complementation, contrast and vibrancy). It also advises the reader on structures of how to select good colour schemes (triadic, compound, and analogous). Furthermore, it includes advice on tools the reader can use to design colour schemes.
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Can 'crowdsourcing' be slave labor? | News Blogs - CNET News - 1 views
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the idea of asking consumers to create ads and design products has already become an accepted practice.
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These initiatives typically tout the importance of companies creating new interactive relationships with their consumers in the digital age.
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this concept of "crowdsourcing" is not necessarily utopian in all forms. The main reason is compensation--or, more accurately, the lack thereof.
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Netflix CEO says torrent piracy in Canada down 50 per cent - Blog Central, Editor's Pic... - 1 views
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netflix ceo says torrent piracy canada down media copyright technology
shared by Janelle Tyme on 17 Feb 14
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The CEO of Netflix, Reed Hastings, states that torrent piracy in Canada has gone down by 50% since the establishment of Netflix three years ago, although no research or statistics have been able to support his claim. Hastings claims that piracy helps "create a demand" for legal ways to watch video through the internet. Is this true?
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How To Moderate a Panel Like a Pro by Scott Kirsner (Harvard Business Review) - 0 views
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Panel discussions communication effective harvard business review
shared by Jayesh Mistry on 03 Mar 14
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Panel discussions are a great opportunity to derive a diverse wealth of information in a short amount of time. What differentiates a good panel discussion from a great one is an effective moderator. Much of the panel discussion's success is attributed to the panel moderator. Key takeaways: This article focuses on the effects of how a good moderator can impact a panel discussion. A good moderator is a person who is responsible, aware, organized and a strong speaker. It's important that moderators differentiate themselves from the panelists but at the same time, also make the effort to create a connection between the moderator, panelists and the audience.
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Twitter as a Powerful Educational Tool - 1 views
novemberlearning.com/...as-a-powerful-educational-tool
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shared by Sohyun Kim on 09 Mar 14
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Eventually, the people on the street, armed with nothing more than a cell phone and a free social media site, changed the course of history. If you are a middle or high school social studies teacher, and you wanted to provide your students with a close-up view of the events unfolding in Egypt, you could turn to a traditional news service. Or, you could follow the hashtag #Egypt on Twitter and tap into the real-time pulse of unfolding events by people on the streets of Cairo.
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examples of classrooms using Twitter as a way to share learning opportunities with others outside of the classroom. For example, supplementary photo and video tools provide the ability to share learning from anywhere someone can access an Internet connection
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Teachers should have the skill set to build their own personal learning networks to be global. Teachers should be able to leverage their PLN to bring the challenge of authentic conversation to their students. Teachers should be able to use social media to connect their students to real-world problems. Like Mrs. Caviness, we believe that educators should be powerful role models and provide examples of how to use the most powerful social media tools to expand the boundaries of learning.
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This article puts Twitter and education together and demonstrates that both can be connected to create a much more valuable and rich educational experience. The teacher in this article used Twitter to strengthen students' current knowledge as well as build a growing library of material for future lessons.
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New tools for new movements: Using social media for civil good - 0 views
www.euronews.com/...ng-social-media-for-civil-good
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social media had an enormous impact on the fate of the bill. Demonstrations were held all over Europe, Twitter and other social media were used to contact, support and encourage the MEPs to vote against ACTA.
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Thus, this is just one side of the story: through new and social media, activists and NGOs can directly reach their audience, supporting and sometimes even replacing traditional media as information source.
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“Take the ‘occupy movements’, for example: they used Twitter as a main means to spread the word and report real-time what is happening in the field, they used livestream channels to broadcast from the protests and tell a different perspective from TVs and newspapers. Occupy folks used blogs to tell in-depth stories from the field, photos to document and illustrate the stories, and podcasting to make the voice of the protesters heard and to amplify the message.”
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Smartphones, the Internet, the new media and the social networks are excellent means to help every citizen to run stories from the field, documenting cases and share them widely with audience through blogs and social networks.
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An important exception to this has been, in recent years, the rise of the Italian Five Star Movement. In origin a simple association of different groups of local activists coalesced around beppegrillo.it, a blog founded by former comedian Beppe Grillo, the movement quickly grew into becoming one of the main forces of the Italian political arena. Its disruptive political agenda, together with the charisma of Beppe Grillo, explains this quick rise to prominence.
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Tips to Make Money With Social Media - 0 views
www.mashbout.com/make-money-social-media
tips make money money social social media communication advertising marketing selling products income entrepreneur business media Virality
shared by ryley Hughes on 01 Apr 14
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This article could be helpful for anyone hoping to work in communications or as an entrepreneur in the future. It thoroughly explains how companies make money by using free social medias including Facebook and twitter (even providing visual examples). Due to the increase of people online, and on social networking websites these tips can largely increase profitability and communication clarity of any public company. They may also help with the media episodes project whilst trying to create and market social media to a specific audience.
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50 Websites with Fantastic Color Schemes - Speckyboy Design Magazine - 0 views
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A great color scheme can make or break a website. It’s got to be good looking, fitting, and appeal to the site’s users. At the same time it must not be distracting, or impede the users ability to view the page.
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The websites that we highlight in this article have color schemes that do all that and more. They are truly great uses of color scheme to produce creative and beautiful websites that users love to look at almost as much as they love to use.
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SEVEN ELEMENTS OF GOOD STORYTELLING - 0 views
www.msu.edu/...SevenElements%20Story.htm
elements storytelling creating building stories characters crucible protagonist antagonist premise good conclusion arches conflict
shared by jorybrodkin on 03 Feb 14
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Looking at this reading on elements of good storytelling, the writer informs on 7 crucial parts in every good story. Starting with the premise, this gives the story a base, in which the characters are able to evolve from. In a good story, you need a main setting as well, where all events take place and gives reason to the story. Within the context of this story, you need both a protagonist and antagonist character, who are the main fighting force in the story. They add to the conflict, which is the rising part of the story, connected by arches, leading to a final resolution.
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100 Tips to Make your Podcast Great - 0 views
theaudacitytopodcast.com/ips-from-successful-podcasters
podcasting media communication blogs writing advice tips socialmedia
shared by Rachel Boere on 04 Feb 14
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Be yourself! Don’t try to be someone different because you’re behind a microphone. Ben Avery from The Strangers and Aliens podcast
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Listen to your own podcast! This can be a quality-check or to find ways to improve. Max Flight from Airplane Geeks Podcast and Podcasting Passion
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Be honest with your audience, give them something personal to connect with. Craig from Making Business and Sales Work
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Don’t over-edit and remove all of the silences. It’s hard for people to follow. DJ City from Japan Experience Podcast
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If you’re new and lack confidence, do what actors do: rehearse, rehearse, and build your confidence. Byron Friday
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Podcast your Passion! You’ll be amazed at how easy it easy to produce episodes if you simply podcast something you’re passionate about. From sports teams, to video games. Podcast something that excites you! Nick from Who-Dey Weekly
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Visualize your audience so you can make your podcast more conversational. Wade Wingler from Fathers Over Forty
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Create templates to speed up your workflow: shownotes, opening and closing audio, and anything repetitive. Max Flight from Airplane Geeks Podcast and Podcasting Passion
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Be yourself! Don’t try to be someone different because you’re behind a microphone. Ben Avery from The Strangers and Aliens podcast
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This article gives 100 tips from various podcasters around the world that will make your podcast great. Tips like listening to your own show to find ways to improve, be yourself behind the mic, and don't over edit can be helpful for anyone. This list also has links to the podcasts the advice is coming from. Lots to check out!
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10 Tips Scripting Audio and Video - 0 views
boshnewmedia.com/s-for-scripting-audio-or-video
scripting audio video engagement audience message new media
shared by Jayesh Mistry on 03 Mar 14
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"...your message is the magic that will motivate action!" I believe that the mention of "message" does not involve the surface level features of the message itself, that is the words, but the entire process. This brief article offers 10 quick tips to create more effective participatory audio or video content. Key takeaways: "Write for your audience and make a connection with your potential visitor." It's very important that throughout the entire process of writing, editing, all the way to post-production, the audience is kept top-of-mind. Throughout the piece of media, there should be a strong connection built with the listener/viewer in order to garner the desired level of engagement.
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Youth, Justice and Social Media Activism - 0 views
www.youthpolicy.org/...tice-and-social-media-activism
Social Media Networking Technology Communication Activism Movements Politics Youth Justice
shared by Raweeh Paz on 08 Mar 14
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Will You Go Viral? Here's A Way To Predict - 0 views
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Roadblock Effectsimulates everyone talking about your story at the same time to the point where you can’t get past it.
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The Stagger Effect doesn’t require such intense coordination. It still creates the same illusion that everyone is talking about you, but it is accomplished in a (you guessed it) staggered manner.
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Is there a way of predicting if content will go viral? This article, published by Forbes magazine, written by Roger Wu, attributes the viral success of a certain types of media such as videos, images and sound clips into two categories: the "Roadblock Effect" or the "Stagger Effect." Wu explains that viral content can be divided into these two categories and can therefore be used to determine whether or not content will go viral.
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Is technological convergence becoming part of us? | - 0 views
dmspires.wordpress.com/...onvergence-becoming-part-of-us
convergence technology comparison impacts life cellphone progression change functioning advertise marketing social+media connection
shared by ryley Hughes on 01 Apr 14
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Therefore, there is an inclination that more and more devices will be performing similar tasks; this tendency is called technological convergence, and the best example is of smart phones
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statistics show that 57% of kids view their cell phone as key to their social life and that more than 50% say they would die without their phone
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advertisers have a better and more effective way to manipulate consumers to get their products, they simply get a celebrity to tweet about their product
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In this case, advertisement became not only cheaper but also more efficient thanks to technological convergence of social media
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we are able to widen our view of target market and create global tendencies and patterns to be followed
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This blog post elaborates upon the possible implications of the continuous technological convergence occurring in society. He touches on negative issues such as the growing dependence on technology such as cellphones, which have only been around for a number of years. He also explains positives for advertisers and entrepreneurs such as the ability to reach a global audience at next to no fee. I thought this article would be relevant because our course similarly reflects upon the impacts of media on our lives as citizens, students and consumers.
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5 Killer Web Design Tips That Will Make Your Life Easier | Adda Birnir - 0 views
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We all want to have a beautifully designed website and yet, it's surprisingly hard. So what is it that great designers know that the rest of us don't?
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The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. "I encourage all budding web designers to embrace that the web is fundamentally about typography design."
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For headlines: Make them bold and easy to scan San serif typefaces are great for headlines because they are stark and easy to read at larger sizes For body text, you want to maximize legibility: For lots of text opt for a serif typeface Make the font-size much larger than you think is necessary, we recommend 16 px at minimum Lines should never be more than 50-60 characters long
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When it comes to picking a color pallette the key is to pick it and stick (to) it. Consistency is everything when it comes to creating a cohesive color palette for your site.
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When it comes to picking a font-face you want to pick something super easy to read, graphic, and maybe something a little, you know, whimsical.
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The most important design tip is also the simplest: "Make sure your content has breathing room; give it proper margins will help with legibility and focus."
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"Too much text can be a bit daunting. Text is necessary so make sure to break it up with larger sub headings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point."
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Consistency is key. Nothing will tank your design faster than picking one design direction and then switching it halfway through.