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This piece describes how genre is effective in reading and other forms of rhetoric. It can allow readers to get deeper into text, and understand the form of communication on paper. Similarly to genres in movies and TV, genre in written works allow a reader to get the sense of what is "going on". Reading more and more, a reader is able to understand and decipher which genre is which. They also enable readers to connect emotionally to a text, and experience feelings of the writer/characters.

Continuing the discussion on piracy, this article explains how piracy may not be as detrimental to the entertainment industry as it is described. Although piracy has allowed people to have free access to content they once had to pay for, the initial thought would be that Hollywood feels the effects, and loses money because of it. On the contrary, the article explains that last year was Hollywood's best theater attendance in history. Despite what is being said about piracy, it helped to spread "the word of mouth". As said by writer Julie Bush, "I believe torrents are the libraries of the future," Julie Bush says. "The more people who see and enjoy my work, the more opportunities I will have to be compensated." In addition, piracy may not be an option for those who are technologically inept. Thus the creation of Netflix, or HBO subscriptions has allowed access as easy as piracy, but on simpler and legal terms.

An article contrasting all that we've been studying about intellectual property rights, accusing Hollywood to be encouraging illegal downloading. The article explains how Hollywood has learned to work with the cards they were given; instead fighting our accessibility to download, Hollywood is teaming up with streaming platforms to give us movies without forcing audiences to pay per video. In attempts to make some profit, the price for music has been lowered to $1 (so we'll be less hesitant to buy it), and TV shows have teamed up with streaming sites like Hulu, who makes their money from ads. Even though there may be many who don't want to pay for entertainment anymore, there are ways around it: whether it be the easy way, or the legal way.

Is there a way of predicting if content will go viral? This article, published by Forbes magazine, written by Roger Wu, attributes the viral success of a certain types of media such as videos, images and sound clips into two categories: the "Roadblock Effect" or the "Stagger Effect." Wu explains that viral content can be divided into these two categories and can therefore be used to determine whether or not content will go viral.

This webpage relates to our earlier discussion about genre theory which depicted some forms of media are more prone to fit into a particular genre label.  More so this page outlines the main types of genres in film which could be helpful for the media episodes project, in order to help identify an appropriate audience and content per the given episode content.  

Steve P. Young (Director of SmartShoot) provides a simple framework for creating viral video. He provides 5 criteria to create a viral video. This resource is no boring read. It features claims as "be a purple cow", and "promote like a Kardashian". While fun and an interesting read, there is real truth to his points. .

Having issues getting view counts on your video? Don't fret; instead this resource may help you. Laura Stampler discusses the power of viral video, provides great examples, and even reveals the secrets of making a viral ad. What 2 things are crucial to making a true viral ad? Read on to find out.