Skip to main content

Home/ CIS Focal Issue/ Group items tagged My Smartphone My Precious

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Maria Gurova

AMC Could Allow Moviegoers to Use Cellphones Inside Theaters to Appeal to Millennials - 2 views

mic.com/...aters-to-appeal-to-millennials

Theatrical devices second screen In-Theatre Experience Millennials My Smartphone My Precious AMC Theatres

shared by Maria Gurova on 02 Jun 16 - No Cached
  • AMC Theaters issued a statement on Twitter saying that due to the negative response, it will not proceed with the plan to allow cellphones inside its theaters: "With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theaters. Not today, not tomorrow and not in the foreseeable future."
  • "When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear 'please cut off your left arm above the elbow,'" Aron told Variety. "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life ...
  • and one way would be taking "specific auditoriums and make them more texting friendly." 
  • ...1 more annotation...
  • "Given that so many of today's moviegoers are passionate about preserving the purity of watching movies undisturbed in our theatres, there is no specific timeframe as to when we might introduce such a test, if ever,"
  • Maria Gurova on 02 Jun 16
     
    in the attempt to satisfy Millennial consumer AMC tried to allow texting and using the smartphones during shows. Twitter reaction was outrageous and they have changed their mind, but say that they might reconsider this policy in the future or maybe not
1 - 1 of 1
Showing 20▼ items per page