MoviePass, The Sequel: Quest To Become The Netflix Of The Big Screen Continues | Fast C... - 1 views
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MoviePass, which opens up to 75,000 wait-listed users today, is an invite-only subscription-based service that lets you pay between $19.99 and $34.99 a month to watch up to one in-theater movie per day
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Unlike Netflix viewership, theatrical attendance tends to heavily peak twice a year, during Oscars season and the summer blockbusters.
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Spikes says this demographic is also more likely to drive post-theater purchases, such as DVDs, soundtracks, and branded merchandise. To that end, he says MoviePass will be exploring options to offer these items through its service in the future