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william doust

What's the Buzz About Buzz Marketing? - Knowledge@Wharton - 0 views

    • william doust
       
      primer on buzz marketing/guerilla marketing
    • william doust
       
      share with those who didn't read any viral marketing, buzzz marketing or guerilla marketing
  •   blockquote{float:right; background-color:#F3E8CC;border:solid 1px; width:250px;padding-left:5px; padding-bottom:8px; } #content p{margin-right:10px; margin-left:15px;}   Knowledge@Wharton Marketing Research Article View Article on Knowledge@Wharton Mobile What's the Buzz About Buzz Marketing?
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    Eliz - not only are we guerilla marketers we specialise in buzz marketing!!!
william doust

Workshops - Starlight Enterprise (trading on knowledge - example) - 0 views

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    This is an example of an organization that has leveraged its knowledge gained from its practice
william doust

PBwiki - funky easy and intuitive collaboration/content creation tool - knowledge capture - 0 views

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    If you have a distributed workforce and you want to capture and manage your knowledge, what you're learning, sources of funding, etc. you can use a wiki to do this. Check this out!
william doust

Social Marketing: How Companies Are Generating Value from Customer Input - Knowledge@Wh... - 0 views

  • Social Marketing: How Companies Are Generating Value from Customer Input
    • william doust
       
      social marketing: power of grassroots and people helping you shape your brand!
    • william doust
       
      User/audience/customer input - shaping your brand.
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    Social Marketing: How Companies Are Generating Value from Customer Input -
william doust

Knowledge Bank | Welcome to KnowledgeBank - 0 views

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    "KnowledgeBank is a database of research about the voluntary and community sector"
william doust

'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl... - 0 views

    • william doust
       
      Eliz - this is good to keep in mind when diffusing & growing CLP
    • william doust
       
      YOu don't have to read it, you can download the audio or listen to it on page.
  • 'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
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    Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.
william doust

Beware of Dissatisfied Consumers: They Like to Blab - Knowledge@Wharton - 0 views

  • Beware of Dissatisfied Consumers: They Like to Blab
    • william doust
       
      Bad blabbing and the bottom line
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    word of mouth - bad service experience
william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
  • ...2 more annotations...
  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
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    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
william doust

Justgiving - Justgiving - About us - How it works - 0 views

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    When you build enough knowledge & educate your communities - fundraise on the internet ;0) potential learning & training? - fundraising on the internet ;0)
william doust

NCB | About NCB - 0 views

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    Founded in 1963, the National Children's Bureau (NCB) is a charitable organisation that acts as an umbrella body for organisations working with children and young people in England & Northern Ireland. Through working in partnership, sharing knowledge, resources and services we have created a powerful, authoritative and influential voice to improve the lives of children and young people.
william doust

Matthew Eaves » Blog Archive » Merlin John Online Covers Cleveratom 'Learning... - 0 views

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    learning platforms - agency talks about mistakes - may be biased, as they are showing their knowledge.
william doust

Shoe companies look for a slam dunk with digital experiences | Blog | Econsultancy - 0 views

  • digital experiences
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    How can digital and the internet be integrated into your overall learner/service user experience? Would you use it to persuade? to re-assure? to provide tips? to share rich service user knowledge? - check this case study of the shoe-trainer biz to get your creative juices flowing ;-D
william doust

Sclipo - Web Learning Application - 0 views

    • william doust
       
      support videos for clipo on Youtube: http://www.youtube.com/user/sclipo
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    Sclipo is an online elearning & webniar platform that allows you to quickly ramp up your knowledge assets With different pay strucutres they can handle payment and booking for web events - in fact you can even have those digital assets available for on-demand. Andy up-north used Moodle - you can integrate with it
william doust

"The future of youth information in Europe" 'Young people and their information needs i... - 0 views

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    'Young people and their information needs in the context of the information society' Strasbourg, 1st October 2007 PARTNERSHIP AGREEMENT BETWEEN ERYICA AND THE COUNCIL OF EUROPE Colloquy Council of Europe/ERYICA "The future of youth information in Europe" 26-27 November 2007 European Youth Centre Budapest 'Young people and their information needs in the context of the information society' Document prepared for: Directorate of Youth and Sport of the Council of Europe /European Agency for Youth Information and Counselling 'Colloquy on youth information' - Budapest, November 2007 Author: Neil Selwyn, London Knowledge Lab, UK [n.selwyn@ioe.ac.uk]
william doust

London: capacity builder's improving front line services support - 0 views

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    resource website for our lovely chums delivering front line services: resources, knowledge sharing, tools, etc. Enjoy
Elizabeth Borg

Home - Knowhow Nonprofit - 0 views

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    Free on-line knowledge and learning centre for non-profit organisations.
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    You can register on site and receive newsletters etc. Sections on branding, raising awareness of your org, funding, campaigns, leadership, change etc. Fab!
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    Sustainability tips for non-profits
william doust

South West Forum News - 0 views

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    "Second phase of increasing third sector public service delivery 09/11/2009 The second phase of the government's National Programme for Third Sector Commissioning has started. It aims to "increase the awareness and understanding of how utilising the third sector's specialist knowledge will benefit the delivery of public services", increasing third sector involvement throughout the commissioning cycle and improve bidding practice."
william doust

cyberspace psychology: learning, shared spaces, gender, etc ;-D - 7 views

internet and young people, how ethical can it be? short url: http://bit.ly/NMQiK long url: http://docs.google.com/gview?a=v&q=cache:4puXKzTyBQYJ:www.goncalocosta.com/index/images/archives/Papers/...

cyberspace psychology learning self-organisation communities

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