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william doust

What's the Buzz About Buzz Marketing? - Knowledge@Wharton - 0 views

knowledge.wharton.upenn.edu/article.cfm

buzz marketing guerilla marketing viral marketing

shared by william doust on 07 Mar 09 - Cached
    • william doust
      william doust on 07 Mar 09
       
      primer on buzz marketing/guerilla marketing
    • william doust
      william doust on 07 Mar 09
       
      share with those who didn't read any viral marketing, buzzz marketing or guerilla marketing
  •   blockquote{float:right; background-color:#F3E8CC;border:solid 1px; width:250px;padding-left:5px; padding-bottom:8px; } #content p{margin-right:10px; margin-left:15px;}   Knowledge@Wharton Marketing Research Article View Article on Knowledge@Wharton Mobile What's the Buzz About Buzz Marketing?
  • anonymous on 07 Mar 09
     
    Eliz - not only are we guerilla marketers we specialise in buzz marketing!!!
william doust

Social Marketing: How Companies Are Generating Value from Customer Input - Knowledge@Wh... - 0 views

knowledge.wharton.upenn.edu/article.cfm

knowledge@wharton co-development co-branding social marketing marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • Social Marketing: How Companies Are Generating Value from Customer Input
    • william doust
      william doust on 07 Mar 09
       
      social marketing: power of grassroots and people helping you shape your brand!
    • william doust
      william doust on 07 Mar 09
       
      User/audience/customer input - shaping your brand.
  • william doust on 07 Mar 09
     
    Social Marketing: How Companies Are Generating Value from Customer Input -
william doust

'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl... - 0 views

knowledge.wharton.upenn.edu/article.cfm

influentials' imitators' buzz marketing guerilla marketing for:elizborg word of mouth wom

shared by william doust on 07 Mar 09 - Cached
    • william doust
      william doust on 07 Mar 09
       
      Eliz - this is good to keep in mind when diffusing & growing CLP
    • william doust
      william doust on 07 Mar 09
       
      YOu don't have to read it, you can download the audio or listen to it on page.
  • 'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
  • william doust on 07 Mar 09
     
    Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.
william doust

Beware of Dissatisfied Consumers: They Like to Blab - Knowledge@Wharton - 0 views

knowledge.wharton.upenn.edu/article.cfm

word of mouth wom research

shared by william doust on 07 Mar 09 - Cached
  • Beware of Dissatisfied Consumers: They Like to Blab
    • william doust
      william doust on 07 Mar 09
       
      Bad blabbing and the bottom line
  • william doust on 07 Mar 09
     
    word of mouth - bad service experience
william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

knowledge.wharton.upenn.edu/article.cfm

for:elizborg buzz guerilla marketing buzz marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
      william doust on 07 Mar 09
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
      william doust on 07 Mar 09
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
  • ...2 more annotations...
  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
  • william doust on 07 Mar 09
     
    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
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