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william doust

What's the Buzz About Buzz Marketing? - Knowledge@Wharton - 0 views

    • william doust
       
      primer on buzz marketing/guerilla marketing
    • william doust
       
      share with those who didn't read any viral marketing, buzzz marketing or guerilla marketing
  •   blockquote{float:right; background-color:#F3E8CC;border:solid 1px; width:250px;padding-left:5px; padding-bottom:8px; } #content p{margin-right:10px; margin-left:15px;}   Knowledge@Wharton Marketing Research Article View Article on Knowledge@Wharton Mobile What's the Buzz About Buzz Marketing?
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    Eliz - not only are we guerilla marketers we specialise in buzz marketing!!!
william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
  • ...2 more annotations...
  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
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    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
william doust

Skittles.com All Our Base are Belong to You | Pistachio - 0 views

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    learning from big brands on their use of free social tools: twitter, flickr, youtube...to build buzz & following. We could do this! ;0)
william doust

Why You Should Experiment: web experimentation for visibility & buzz - 0 views

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    some inspirational bits to do with experimenting on the web to create a buzz, to raise your profile - handle with care though!
william doust

buzz words in ICT and newmedia ;-D - 1 views

This forum post will hold trends, buzzwords and other stuff related to ICT. Please feel free to add wot you like and feel could go here ;-)

ict internet newmedia buzzwords trends

william doust

PSFK Conference New York 2009 - Eventbrite - 0 views

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    creaive conference - technology, new media. I know we can't go, but check out the buzz. Could we create our own little charity tech & ideas event? - of course we could, and there may be funding for it! - check email i sent.
william doust

Work on Stuff that Matters: First Principles - O'Reilly Radar - 0 views

  • Work on Stuff that Matters: First Principles
    • william doust
       
      someone from diigo got here before us my lovely charity chums ;0)
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    This one is dedicated to Christine when she feel's she's flagging a bit - and to my chums who are on buzz steroids who may need a little boost every now and then: Eliz & Bunny
william doust

Twenty Six Twitter Tools To Track Tweets | e-Strategy Internet Marketing Blog - 0 views

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    don't stare at the twitter stream! - use these fab tools to measure, track, monitor! - topics, keywords or buzz!
william doust

Communities in control: real people, real power - Communities and neighbourhoods - Comm... - 0 views

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    This white paper can be linked to the "informal adult learning agenda" - becasue if learners are empowered to make a choice and create a fun fab learning environment, then this buzz will carry them through to a habit of learning. Check the forum topic here, where other stuff has been posted
william doust

Word of Mouth + Strategy = engrave it in your delivery strategy - Fast.Fwd.Innov@tion - 0 views

  • Word of Mouth + Strategy = engrave it in your delivery strategy
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    just the headline here is good, but read between the lines of how we've been discussing embedding "video" into planning learning sessions - and how you do fab themes that get people buzzing! how else could we build word of mouth?
william doust

Stanford Social Innovation Review : Articles : The Reality Underneath the Buzz of Partn... - 0 views

    • william doust
       
      Can we learn the lessons from the yanks about the trends & practices in nonprofit partnership funding opps?
  • The Reality Underneath the Buzz of Partnerships
william doust

Buzzup / Published - 0 views

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    news site about latest happenings...
william doust

'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl... - 0 views

    • william doust
       
      Eliz - this is good to keep in mind when diffusing & growing CLP
    • william doust
       
      YOu don't have to read it, you can download the audio or listen to it on page.
  • 'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
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    Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.
william doust

Conversation Agent: Forget Influentials: in Viral Marketing, Context Matters - 0 views

    • william doust
       
      Eliz - some reading to complement your guerilla marketing - enjoy and share.
  • Forget Influentials: in Viral Marketing, Context Matters
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    side companion reading to go with your "guerilla marketing"
william doust

Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)... - 0 views

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    looking at the different socialmedia platforms - fab little table (i mean matrix). But remember - where are your service users hanging out already? - You've got to be where they are to listen and engage in the conversation.
william doust

Digital Ingredients by Stefano Maggi - 0 views

    • william doust
       
      There is also a fabbog post that outlines tools to check people's influence & buzz: http://bit.ly/CustomerInfluencerBlog-SocMed
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    fab blos realting to social influence on the web and socialmedia ;-)
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