Connectedness does not come from technology but is facilitated and strengthened by it.
The greatest challenge for nonprofit organizations and their leaders in the connected age is recognizing that using social-media tools is easy compared with adopting a new mindset for social change.
Today, nonprofit groups are part of a larger network or ecosystem of people, organizations, resources, and information. Relying on old-fashioned, top-down management approaches for setting activist agendas and designing fund-raising and volunteering efforts will lead inevitably to disappointing results.
Power is shifting from institutions to individuals throughout society. We have seen what happens when people can barter and sell goods without a middleperson on eBay, and when we can watch what we want, when we want, through YouTube.
The same sorts of shifts are happening quietly in the nonprofit world. Anyone can create and post a video of what they think their Congressional representatives do all day as part of the "Congress in :30 Secs" campaign organized by the Sunlight Foundation. Volunteers can document the connections between campaign contributions and legislation as part of the Genocide Intervention Network. Donors can pick a school and a specific project to support as part of the DonorsChoose Web site.
Successful connected-age organizations are those that facilitate broadly representative networks of social activists — not necessarily organizations with the biggest membership lists or the most money in their coffers. These days, young people, in particular, are not likely to join behemoth membership organizations. Instead, they go online to express their views and instantly connect with individuals and communities interested in their issues and concerns. They also self-organize for social action as so many did in joining the immigration marches last spring.
What is STAN? STAN is a membership network for second tier advisors in London. Who can join? - £35 per year though... Membership is open to all second tier advisors working in greater London. When we say 'second tier advisor' we mean anyone who spends the majority of their work time advising voluntary and community organisations: You might be a Small Groups Development Worker, a Capacity Builder or a specialist Funding Advisor - no matter what your job title you are welcome to join. We also accept membership from those who aren't advisors but who might be interested in second tier advice; for example Grants Officers, Managers and Training Officers. These individuals are classified as 'STAN Friends' and can access all the network's services apart from some advisors only Learning Sessions. Membership of STAN is on an individual basis and costs £35 per organisation per year.