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william doust

'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products - Knowl... - 0 views

knowledge.wharton.upenn.edu/article.cfm

influentials' imitators' buzz marketing guerilla marketing for:elizborg word of mouth wom

shared by william doust on 07 Mar 09 - Cached
    • william doust
      william doust on 07 Mar 09
       
      Eliz - this is good to keep in mind when diffusing & growing CLP
    • william doust
      william doust on 07 Mar 09
       
      YOu don't have to read it, you can download the audio or listen to it on page.
  • 'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
  • william doust on 07 Mar 09
     
    Eliz - please listen to audio or read & discuss with Chris - understanding spread & influence of message networks can help accelerate your WOM.
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